Halkla İlişkilerde Şeffaf İç İletişim ve Dönüşümcü Liderliğin Kurumsal Değişim ve Kurumsal Güven İnşasındaki Rolü

Year 2021, Volume: 8 Issue: 1, 63 - 85, 29.01.2021

Gonca Yıldırım

https://doi.org/10.17680/erciyesiletisim.797439

Abstract

Özellikle değişim, kriz gibi durumlarda halkla ilişkiler ve iletişimin rolü yadsınamaz bir gerçektir. Ancak buna karşın kurumsal değişim esnasında halkla ilişkiler ve iletişim yaklaşımının gerekliliği birçok kurum tarafından da göz ardı edilmektedir. Bu durumdan yola çıkıldığında; çoğunlukla işletme, yönetim-organizasyon alanında ele alınan değişim yönetimi ve dönüşümcü liderlik bu çalışmada halkla ilişkiler ve şeffaf iletişim açısından ele alınmaktadır. Ayrıca dönüşümcü liderlik ve şeffaf iletişimin, kurumsal değişimin yönetilmesinde ve kurumsal güvenin sağlanmasındaki rolü de bu çalışma kapsamında ilk kez birlikte incelenmektedir. Bu araştırmanın amacı şeffaf iletişim ile kurumsal değişim yönetimi ve kurumsal güven oluşturma arasındaki ilişkiyi ortaya koymaktır. Dönüşümcü liderler ile çalışanların kurumsal değişime açıklığı ve kurumsal güven yaratma arasındaki ilişkiyi test etmek de çalışmanın bir diğer amacıdır. Çalışmanın araştırma kısmı basit tesadüfi örnekleme yöntemi ile ulaşılan 423 kişi ile yapılan anketin verilerine dayanmaktadır. Bulgular, şeffaf iletişimin ve dönüşümcü liderliğin ve çalışanların kurumsal güveni ile olumlu bir şekilde ilişkili olduğunu ve bunun da çalışanın değişime açıklığını olumlu yönde etkilediğini göstermiştir.

Keywords

Halkla ilişkiler, şeffaf iletişim, dönüşümcü liderlik, kurumsal güven, kurumsal değişim

The Role of Transparent Internal Communication and Transformational Leadership in Public Relations in Corporate Change and Corporate Trust Building

Abstract

The role of public relations and communication is an undeniable reality – especially under the condition of change and crisis. However, after all, the necessity of the approaches of public relations and communication during the institutional change is ignored by various institutions. In this sense, change management and transformational leadership mostly discussed under the sphere of business and management-organization will be discussed in terms of public relations and transparent communication in this study. The role of transformational leadership and transparent communication in the management of institutional change and providing institutional trust, collectively examined for the first time within the scope of this study. The purpose of this research is to introduce the relationship between creating institutional trust and management of institutional change and transparent communication. Another purpose of the study is to test the relationship between transformational leaders and employees’ openness to corporate change and creating corporate trust. The research base of the study is based on survey data among 423 people were obtained through the simple random sample method. Results indicate that transparent communication and transformational leadership is related to the institutional trust of employees positively so that this affected positively the openness of employee for the change.

Keywords

Public Relations, Transparent Communication, Transformational Leadership, Corporate Change, Corporate Trust

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