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Gonca Yıldırım Assoc. Prof. Dr. İSTANBUL AYDIN ÜNİVERSİTESİ
Publication 18 Review 33 CrossRef Cited 8 TR Dizin Cited 17
18 Publication
33 Review
8 CrossRef Cited
17 TR Dizin Cited
0000-0002-7433-0841

Research Fields

Digital Advertising Institutional Communication Advertising Strategies Digital Marketing Advertising Campaigns Marketing Communications Public Relations Product and Brand Management

Institution

İSTANBUL AYDIN ÜNİVERSİTESİ

Popular Publications

DİJİTALLEŞEN İLETİŞİM ORTAMLARINDA KİMLİK İNŞASI VE BENLİK SUNUMU: İLETİŞİM FAKÜLTESİ ÖĞRENCİLERİ ÜZERİNE BİR ARAŞTIRMA
Authors: Burcu Özdemir, Gonca Yıldırım
Published: 2019 , e-Journal of New Media
DOI: -
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 9109

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3

9109

Halkla İlişkilerde Paydaş Teorisi Perspektifinden Kurum İçi İletişimin Çalışanların Kurumsal Bağlılıklarına Etkisi
Authors: Gonca Yıldırım
Published: 2020 , Journal of Selcuk Communication
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 2771

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2

2771

SATIŞ SONRASI MÜŞTERİ HİZMETLERİNİN MARKA BAĞLILIĞI ÜZERİNDEKİ ETKİSİ
Authors: Tabassum Khankıshıyeva, Gonca Yıldırım
Published: 2020 , İstanbul Aydın Üniversitesi Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1624

0

1

1624

Gender Communication and Leadership: A Qualitative Research in Managerial Level
Authors: Müge Öztunç , Gonca Yıldırım
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.930886
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3061

0

1

3061

KURUMSAL İLETİŞİM ÇERÇEVESİNDE LİDER DAVRANIŞLARININ ÇALIŞANLARIN İŞVEREN MARKASI ALGISINA ETKİSİ: ÖZEL BİR SAĞLIK KURULUŞUNDA ARAŞTIRMA
Authors: Gonca Yıldırım , Sümeyra Tiryaki
Published: 2022 , İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1840

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1

1840

Publications

A New Strategic Dimension in Türkiye's Nation Branding and Public Diplomacy Approach: Agricultural Diplomacy
Authors: Gonca Yıldırım
Published: 2026 , JOEEP: Journal of Emerging Economies and Policy
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 112

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112

The Power of Narrative in Postmodern Marketing: A Research on the Effect of Brand Stories on Consumer Purchasing Behavior - The Example of Sahibinden.com
Authors: Seda Özkişi , Gonca Yıldırım
Published: 2025 , Uluslararası Medya ve İletişim Araştırmaları Hakemli Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 742

1

742

Social Inclusion and Diversity in the Axis of Social Sustainability: A Study on Roma Women Benefiting from the Gallipoli SODAM Project
Authors: Hacer Hande Ergin Çağatay , Gonca Yıldırım
Published: 2025 , Journal of Economy Culture and Society
DOI: 10.26650/JECS2025-1629012
FAVORITE 0 TOTAL DOWNLOAD COUNT 590

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590

THE ROLE OF NATIONAL CULTURAL INSTITUTES AS AN IMPORTANT TOOL OF CULTURAL DIPLOMACY IN NATIONAL PUBLICITY
Authors: Gonca Yıldırım , Meltem Kaplan
Published: 2023 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.1228127
FAVORITE 1 TOTAL DOWNLOAD COUNT 2274

1

2274

AN ASSESSMENT ON THE RELATIONSHIP OF TRANSMEDIA STORY AND COGNITIVE CAPITALISM
Authors: Meltem Koç , Gonca Yıldırım
Published: 2023 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1254472
FAVORITE 0 TOTAL DOWNLOAD COUNT 2133

0

2133

KURUMSAL İLETİŞİM ÇERÇEVESİNDE LİDER DAVRANIŞLARININ ÇALIŞANLARIN İŞVEREN MARKASI ALGISINA ETKİSİ: ÖZEL BİR SAĞLIK KURULUŞUNDA ARAŞTIRMA
Authors: Gonca Yıldırım , Sümeyra Tiryaki
Published: 2022 , İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1840

1

1840

Gender Communication and Leadership: A Qualitative Research in Managerial Level
Authors: Müge Öztunç , Gonca Yıldırım
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.930886
FAVORITE 1 TOTAL DOWNLOAD COUNT 3061

1

3061

The Role of Transparent Internal Communication and Transformational Leadership in Public Relations in Corporate Change and Corporate Trust Building
Authors: Gonca Yıldırım
Published: 2021 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.797439
FAVORITE 0 TOTAL DOWNLOAD COUNT 2389

0

2389

HALKLA İLİŞKİLERDE SİSTEM TEORİSİ BAĞLAMINDA KURUM İÇİ İLETİŞİMİN KURUMSAL BAĞLILIĞA ETKİSİ: ULAŞIM SEKTÖRÜNDE KARŞILAŞTIRMALI ANALİZ
Authors: Furkan Demir , Gonca Yıldırım
Published: 2020 , Sosyal Bilimler Akademi Dergisi
DOI: 10.38004/sobad.773966
FAVORITE 0 TOTAL DOWNLOAD COUNT 1731

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1731

Halkla İlişkilerde Paydaş Teorisi Perspektifinden Kurum İçi İletişimin Çalışanların Kurumsal Bağlılıklarına Etkisi
Authors: Gonca Yıldırım
Published: 2020 , Journal of Selcuk Communication
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 2771

2

2771

A FIELD SURVEY ON ATTITUDES OF STUDENTS FOR STUDENT-RUN PR AGENCIES AS AN APPLIED EDUCATION TOOL WITHIN THE SCOPE OF PUBLIC RELATIONS EDUCATION
Authors: Cihan Becan , Gonca Yıldırım
Published: 2020 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.636822
FAVORITE 0 TOTAL DOWNLOAD COUNT 1513

0

1513

SATIŞ SONRASI MÜŞTERİ HİZMETLERİNİN MARKA BAĞLILIĞI ÜZERİNDEKİ ETKİSİ
Authors: Tabassum Khankıshıyeva, Gonca Yıldırım
Published: 2020 , İstanbul Aydın Üniversitesi Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1624

1

1624

DİJİTALLEŞEN İLETİŞİM ORTAMLARINDA KİMLİK İNŞASI VE BENLİK SUNUMU: İLETİŞİM FAKÜLTESİ ÖĞRENCİLERİ ÜZERİNE BİR ARAŞTIRMA
Authors: Burcu Özdemir, Gonca Yıldırım
Published: 2019 , e-Journal of New Media
DOI: -
FAVORITE 3 TOTAL DOWNLOAD COUNT 9109

3

9109

YEREL YÖNETİMLERDE SOSYAL SORUMLULUK BAĞLAMINDA İSTANBUL HALK EKMEK A.Ş.’NİN İNCELENMESİ
Authors: Mevlüt Eryiğit, Gonca Yıldırım
Published: 2018 , İstanbul Aydın Üniversitesi Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1478

1

1478

International Publicity In The Early Republican Period On The Turkish Culture And Art From The Cultural Diplomacy And Public Relations Perspective
Authors: Gonca Yıldırım
Published: 2016 , Aydın İnsan ve Toplum Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 2156

0

2156

The Impact On Consumer Buying Behaviour Of Corporate Social Responsibility Campaigns: A Field Study On Students In The Faculty Of Communication
Authors: Evrim Karafes, Gonca Yıldırım
Published: 2013 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1382

1

1382

Transformation of Public Relations: From Public Relations to public engagement
Authors: Gonca Yıldırım , Evrim Karafes
Published: 2011 , Journal of Anadolu Bil Vocational School of Higher Education
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 2534

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2534

Roles of CEOs in building corporate reputation in Turkey and the world
Authors: Gonca Yıldırım
Published: 2010 , Journal of Anadolu Bil Vocational School of Higher Education
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 3674

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3674

Articles published in
Aydın İnsan ve Toplum Dergisi
Aydın İnsan ve Toplum Dergisi
e-Journal of New Media
e-Journal of New Media
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
İstanbul Aydın Üniversitesi Dergisi
İstanbul Aydın Üniversitesi Dergisi
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Anadolu Bil Vocational School of Higher Education
Journal of Anadolu Bil Vocational School of Higher Education
Journal of Economy Culture and Society
Journal of Economy Culture and Society
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Selcuk Communication
Journal of Selcuk Communication
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Sosyal Bilimler Akademi Dergisi
Sosyal Bilimler Akademi Dergisi
The Turkish Online Journal of Design Art and Communication
The Turkish Online Journal of Design Art and Communication
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Uluslararası Medya ve İletişim Araştırmaları Hakemli Dergisi
Uluslararası Medya ve İletişim Araştırmaları Hakemli Dergisi
Editorial Board Memberships
e-Journal of New Media
e-Journal of New Media
The Turkish Online Journal of Design Art and Communication
The Turkish Online Journal of Design Art and Communication

Reviews

Afet ve Risk Dergisi
Afet ve Risk Dergisi
4. BOYUT Medya ve Kültürel Çalışmalar Dergisi
4. BOYUT Medya ve Kültürel Çalışmalar Dergisi
Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
ARTS: Artuklu Journal of Arts and Humanities
ARTS: Artuklu Journal of Arts and Humanities
Communication and Diplomacy
Communication and Diplomacy
e-Journal of New Media
e-Journal of New Media
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
İstanbul Aydın Üniversitesi Dergisi
İstanbul Aydın Üniversitesi Dergisi
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Selcuk Communication
Journal of Selcuk Communication
Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
Milli Eğitim Dergisi
Milli Eğitim Dergisi
The Journal of Diplomacy and Strategy
The Journal of Diplomacy and Strategy
The Turkish Online Journal of Design Art and Communication
The Turkish Online Journal of Design Art and Communication
Uluslararası Sosyal Bilimler Akademi Dergisi
Uluslararası Sosyal Bilimler Akademi Dergisi
Yeni Medya
Yeni Medya

Publications

THE ROLE OF NATIONAL CULTURAL INSTITUTES AS AN IMPORTANT TOOL OF CULTURAL DIPLOMACY IN NATIONAL PUBLICITY
Authors: Gonca Yıldırım , Meltem Kaplan
Published: 2023 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.1228127
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 2274

2

1

2274

AN ASSESSMENT ON THE RELATIONSHIP OF TRANSMEDIA STORY AND COGNITIVE CAPITALISM
Authors: Meltem Koç , Gonca Yıldırım
Published: 2023 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1254472
CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 2133

3

0

2133

The Role of Transparent Internal Communication and Transformational Leadership in Public Relations in Corporate Change and Corporate Trust Building
Authors: Gonca Yıldırım
Published: 2021 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.797439
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 2389

1

0

2389

HALKLA İLİŞKİLERDE SİSTEM TEORİSİ BAĞLAMINDA KURUM İÇİ İLETİŞİMİN KURUMSAL BAĞLILIĞA ETKİSİ: ULAŞIM SEKTÖRÜNDE KARŞILAŞTIRMALI ANALİZ
Authors: Furkan Demir , Gonca Yıldırım
Published: 2020 , Sosyal Bilimler Akademi Dergisi
DOI: 10.38004/sobad.773966
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1731

1

0

1731

A FIELD SURVEY ON ATTITUDES OF STUDENTS FOR STUDENT-RUN PR AGENCIES AS AN APPLIED EDUCATION TOOL WITHIN THE SCOPE OF PUBLIC RELATIONS EDUCATION
Authors: Cihan Becan , Gonca Yıldırım
Published: 2020 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.636822
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1513

1

0

1513

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