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Gonca Yıldırım
Assoc. Prof. Dr.
İSTANBUL AYDIN ÜNİVERSİTESİ
Publication
15
Review
30
TR Dizin Cited
15
15
Publication
30
Review
15
TR Dizin Cited
0000-0002-7433-0841
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Summary
Publications
Peer Review
Research Fields
Digital Advertising
Advertising Campaigns
Advertising Strategies
Public Relations
Public Relations Campaigns and Applications
Public Relations Methods and Instruments
Institutional Communication
Digital Marketing
Marketing Communications
Institution
İSTANBUL AYDIN ÜNİVERSİTESİ
Popular Publications
DİJİTALLEŞEN İLETİŞİM ORTAMLARINDA KİMLİK İNŞASI VE BENLİK SUNUMU: İLETİŞİM FAKÜLTESİ ÖĞRENCİLERİ ÜZERİNE BİR ARAŞTIRMA
Authors: Burcu Özdemir,
Gonca Yıldırım
Published: 2019 ,
e-Journal of New Media
DOI: -
CITED
0
FAVORITE
2
TOTAL DOWNLOAD COUNT
6391
0
CITED
2
FAVORITE
6391
TOTAL DOWNLOAD COUNT
Halkla İlişkilerde Paydaş Teorisi Perspektifinden Kurum İçi İletişimin Çalışanların Kurumsal Bağlılıklarına Etkisi
Authors:
Gonca Yıldırım
Published: 2020 ,
Journal of Selcuk Communication
DOI: -
CITED
0
FAVORITE
2
TOTAL DOWNLOAD COUNT
1497
0
CITED
2
FAVORITE
1497
TOTAL DOWNLOAD COUNT
The Impact On Consumer Buying Behaviour Of Corporate Social Responsibility Campaigns: A Field Study On Students In The Faculty Of Communication
Authors: Evrim Karafes,
Gonca Yıldırım
Published: 2013 ,
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
1036
0
CITED
1
FAVORITE
1036
TOTAL DOWNLOAD COUNT
SATIŞ SONRASI MÜŞTERİ HİZMETLERİNİN MARKA BAĞLILIĞI ÜZERİNDEKİ ETKİSİ
Authors: Tabassum Khankıshıyeva,
Gonca Yıldırım
Published: 2020 ,
Journal of Istanbul Aydın University
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
1176
0
CITED
1
FAVORITE
1176
TOTAL DOWNLOAD COUNT
KURUMSAL İLETİŞİM ÇERÇEVESİNDE LİDER DAVRANIŞLARININ ÇALIŞANLARIN İŞVEREN MARKASI ALGISINA ETKİSİ: ÖZEL BİR SAĞLIK KURULUŞUNDA ARAŞTIRMA
Authors:
Gonca Yıldırım
,
Sümeyra Tiryaki
Published: 2022 ,
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
1032
0
CITED
1
FAVORITE
1032
TOTAL DOWNLOAD COUNT
Publications
THE ROLE OF NATIONAL CULTURAL INSTITUTES AS AN IMPORTANT TOOL OF CULTURAL DIPLOMACY IN NATIONAL PUBLICITY
Authors:
Gonca Yıldırım
,
Meltem Kaplan
Published: 2023 ,
Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.1228127
FAVORITE
1
TOTAL DOWNLOAD COUNT
515
1
FAVORITE
515
TOTAL DOWNLOAD COUNT
AN ASSESSMENT ON THE RELATIONSHIP OF TRANSMEDIA STORY AND COGNITIVE CAPITALISM
Authors:
Meltem Koç
,
Gonca Yıldırım
Published: 2023 ,
Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1254472
FAVORITE
0
TOTAL DOWNLOAD COUNT
1084
0
FAVORITE
1084
TOTAL DOWNLOAD COUNT
KURUMSAL İLETİŞİM ÇERÇEVESİNDE LİDER DAVRANIŞLARININ ÇALIŞANLARIN İŞVEREN MARKASI ALGISINA ETKİSİ: ÖZEL BİR SAĞLIK KURULUŞUNDA ARAŞTIRMA
Authors:
Gonca Yıldırım
,
Sümeyra Tiryaki
Published: 2022 ,
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
1032
1
FAVORITE
1032
TOTAL DOWNLOAD COUNT
Gender Communication and Leadership: A Qualitative Research in Managerial Level
Authors:
Müge Öztunç
,
Gonca Yıldırım
Published: 2021 ,
Turkish Review of Communication Studies
DOI: 10.17829/turcom.930886
FAVORITE
0
TOTAL DOWNLOAD COUNT
1233
0
FAVORITE
1233
TOTAL DOWNLOAD COUNT
The Role of Transparent Internal Communication and Transformational Leadership in Public Relations in Corporate Change and Corporate Trust Building
Authors:
Gonca Yıldırım
Published: 2021 ,
Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.797439
FAVORITE
0
TOTAL DOWNLOAD COUNT
1447
0
FAVORITE
1447
TOTAL DOWNLOAD COUNT
HALKLA İLİŞKİLERDE SİSTEM TEORİSİ BAĞLAMINDA KURUM İÇİ İLETİŞİMİN KURUMSAL BAĞLILIĞA ETKİSİ: ULAŞIM SEKTÖRÜNDE KARŞILAŞTIRMALI ANALİZ
Authors:
Furkan Demir
,
Gonca Yıldırım
Published: 2020 ,
Sosyal Bilimler Akademi Dergisi
DOI: 10.38004/sobad.773966
FAVORITE
0
TOTAL DOWNLOAD COUNT
999
0
FAVORITE
999
TOTAL DOWNLOAD COUNT
Halkla İlişkilerde Paydaş Teorisi Perspektifinden Kurum İçi İletişimin Çalışanların Kurumsal Bağlılıklarına Etkisi
Authors:
Gonca Yıldırım
Published: 2020 ,
Journal of Selcuk Communication
DOI: -
FAVORITE
2
TOTAL DOWNLOAD COUNT
1497
2
FAVORITE
1497
TOTAL DOWNLOAD COUNT
A FIELD SURVEY ON ATTITUDES OF STUDENTS FOR STUDENT-RUN PR AGENCIES AS AN APPLIED EDUCATION TOOL WITHIN THE SCOPE OF PUBLIC RELATIONS EDUCATION
Authors:
Cihan Becan
,
Gonca Yıldırım
Published: 2020 ,
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.636822
FAVORITE
0
TOTAL DOWNLOAD COUNT
875
0
FAVORITE
875
TOTAL DOWNLOAD COUNT
SATIŞ SONRASI MÜŞTERİ HİZMETLERİNİN MARKA BAĞLILIĞI ÜZERİNDEKİ ETKİSİ
Authors: Tabassum Khankıshıyeva,
Gonca Yıldırım
Published: 2020 ,
Journal of Istanbul Aydın University
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
1176
1
FAVORITE
1176
TOTAL DOWNLOAD COUNT
DİJİTALLEŞEN İLETİŞİM ORTAMLARINDA KİMLİK İNŞASI VE BENLİK SUNUMU: İLETİŞİM FAKÜLTESİ ÖĞRENCİLERİ ÜZERİNE BİR ARAŞTIRMA
Authors: Burcu Özdemir,
Gonca Yıldırım
Published: 2019 ,
e-Journal of New Media
DOI: -
FAVORITE
2
TOTAL DOWNLOAD COUNT
6391
2
FAVORITE
6391
TOTAL DOWNLOAD COUNT
YEREL YÖNETİMLERDE SOSYAL SORUMLULUK BAĞLAMINDA İSTANBUL HALK EKMEK A.Ş.’NİN İNCELENMESİ
Authors: Mevlüt Eryiğit,
Gonca Yıldırım
Published: 2018 ,
Journal of Istanbul Aydın University
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
759
0
FAVORITE
759
TOTAL DOWNLOAD COUNT
International Publicity In The Early Republican Period On The Turkish Culture And Art From The Cultural Diplomacy And Public Relations Perspective
Authors:
Gonca Yıldırım
Published: 2016 ,
Aydın İnsan ve Toplum Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
1646
0
FAVORITE
1646
TOTAL DOWNLOAD COUNT
The Impact On Consumer Buying Behaviour Of Corporate Social Responsibility Campaigns: A Field Study On Students In The Faculty Of Communication
Authors: Evrim Karafes,
Gonca Yıldırım
Published: 2013 ,
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
1036
1
FAVORITE
1036
TOTAL DOWNLOAD COUNT
Transformation of Public Relations: From Public Relations to public engagement
Authors:
Gonca Yıldırım
, Evrim Karafes
Published: 2011 ,
Journal of Anadolu Bil Vocational School of Higher Education
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
2069
0
FAVORITE
2069
TOTAL DOWNLOAD COUNT
Roles of CEOs in building corporate reputation in Turkey and the world
Authors:
Gonca Yıldırım
Published: 2010 ,
Journal of Anadolu Bil Vocational School of Higher Education
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
2886
0
FAVORITE
2886
TOTAL DOWNLOAD COUNT
Articles published in
Aydın İnsan ve Toplum Dergisi
e-Journal of New Media
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
Journal of Anadolu Bil Vocational School of Higher Education
Journal of Erciyes Communication
Journal of Istanbul Aydın University
Journal of Selcuk Communication
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Pamukkale University Journal of Social Sciences Institute
Sosyal Bilimler Akademi Dergisi
Turkish Online Journal of Design Art and Communication
Turkish Review of Communication Studies
Editorial Board Memberships
Turkish Online Journal of Design Art and Communication
Reviews
Afyon Kocatepe University Journal of Social Sciences
ARTS: Artuklu Journal of Arts and Humanities
4. BOYUT Medya ve Kültürel Çalışmalar Dergisi
Communication and Diplomacy
e-Journal of New Media
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
Journal of Disaster and Risk
Journal of Erciyes Communication
Journal of Istanbul Aydın University
Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi
Milli Eğitim Dergisi
The Journal of Communication Studies
Turkish Online Journal of Design Art and Communication
Uluslararası Sosyal Bilimler Akademi Dergisi
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