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Seda Özkişi Professional It is not affiliated with an institution
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1 Publication
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Research Fields

Consumer Behaviour Digital Advertising Advertising Studies Advertising Campaigns Advertising Strategies Ad Writing Public Relations Public Relations Campaigns and Applications Marketing Communications Halkla İlişkiler Uzmanı İletişim Uzmanı Metin Yazarlığı Reklamcılık

Institution

It is not affiliated with an institution

Popular Publications

The Power of Narrative in Postmodern Marketing: A Research on the Effect of Brand Stories on Consumer Purchasing Behavior - The Example of Sahibinden.com
Authors: Seda Özkişi , Gonca Yıldırım
Published: 2025 , Uluslararası Medya ve İletişim Araştırmaları Hakemli Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 212

0

1

212

Publications

The Power of Narrative in Postmodern Marketing: A Research on the Effect of Brand Stories on Consumer Purchasing Behavior - The Example of Sahibinden.com
Authors: Seda Özkişi , Gonca Yıldırım
Published: 2025 , Uluslararası Medya ve İletişim Araştırmaları Hakemli Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 212

1

212

Articles published in
Uluslararası Medya ve İletişim Araştırmaları Hakemli Dergisi
Uluslararası Medya ve İletişim Araştırmaları Hakemli Dergisi
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