Researchers Cihan Becan
Cihan Becan profile image
Cihan Becan Assoc. Prof. Dr. Üsküdar Üniversitesi
Publication 13 Review 26 CrossRef Cited 17
13 Publication
26 Review
17 CrossRef Cited

Research Fields

Advertising Digital Advertising Advertising Studies Advertising Campaigns Advertising Strategies

Institution

Üsküdar Üniversitesi

Popular Publications

COVID-19 PANDEMİ DÖNEMİNDE DİJİTAL TÜKETİM ALANI OLARAK YENİ NESİL ALIŞVERİŞ PLATFORMLARINA YÖNELİK MOTİVASYON FAKTÖRLERİ ÜZERİNE BİR SAHA ARAŞTIRMASI
Authors: Cihan Becan
Published: 2021 , Inonu University E-Journal of Faculty of Communication
DOI: 10.47107/inifedergi.888471
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 1746

4

2

1746

THE EFFECT ON MOTIVATIONS OF NEWS MONITORING OF ADDICTION TO SOCIAL MEDIA
Authors: Cihan Becan
Published: 2018 , Journal of Erciyes Communication
DOI: 10.17680/erciyesakademia.350085
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 3878

6

1

3878

Glokal Reklam ve Metafor: Üniversite Öğrencileri Üzerine Bir Odak Grup Çalışması
Authors: Cihan Becan
Published: 2019 , Etkileşim
DOI: 10.32739/etkilesim.2019.4.67
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1850

0

1

1850

A Field Survey on Consumer Motivation Factors within the Scope of Digimodern Advertising as an Area of Digital Consumption
Authors: Cihan Becan
Published: 2021 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: 10.15659/ppad.14.2.261
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 880

0

1

880

The Role of Digital Influence Leaders as an Actor of ‘Influencer Communication’ in Raising Awareness for the Use of Food Supplement: An Exploratory Research
Authors: Cihan Becan , Fuat İlter Coşkun
Published: 2021 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.991437
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2205

0

1

2205

Publications

The Impact of YouTube Ads Featuring Collaborations with Influencer Celebrities on Consumers' Attention and Emotional Arousal: A Study on Psychophysiological Data Harvesting Technique
Authors: Merve Sağman , Cihan Becan
Published: 2024 , Intermedia International E-journal
DOI: 10.56133/intermedia.1436591
FAVORITE 0 TOTAL DOWNLOAD COUNT 70

0

70

REKLAMLARDA İNSAN GÖRSELİ KULLANIMI ÜZERİNE DİKKAT DÜZEYİNİN ÖLÇÜMLENMESİNE YÖNELİK KEŞFEDİCİ BİR ARAŞTIRMA: NÖROPAZARLAMA YÖNTEMİ OLARAK BİR GÖZ TAKİBİ ÇALIŞMASI
Authors: Cihan Becan , Hazal Kaya
Published: 2022 , International Journal of Public Relations AND Advertising Studies
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 465

0

465

A Field Research on the Effect of Advertising Literacy Dimensions of Consumers to the Attitude for Rational and Emotional Ads
Authors: Cihan Becan
Published: 2022 , Fırat Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18069/firatsbed.1085533
FAVORITE 1 TOTAL DOWNLOAD COUNT 982

1

982

The Role of Digital Influence Leaders as an Actor of ‘Influencer Communication’ in Raising Awareness for the Use of Food Supplement: An Exploratory Research
Authors: Cihan Becan , Fuat İlter Coşkun
Published: 2021 , Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
DOI: 10.53495/e-kiad.991437
FAVORITE 1 TOTAL DOWNLOAD COUNT 2205

1

2205

Sadness Appeal as a Social Emotion in Advertising: Sentiment Analysis on the Ads in the Pandemic Period
Authors: Cihan Becan
Published: 2021 , Turkish Online Journal of Design Art and Communication
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 2498

0

2498

COVID-19 PANDEMİ DÖNEMİNDE DİJİTAL TÜKETİM ALANI OLARAK YENİ NESİL ALIŞVERİŞ PLATFORMLARINA YÖNELİK MOTİVASYON FAKTÖRLERİ ÜZERİNE BİR SAHA ARAŞTIRMASI
Authors: Cihan Becan
Published: 2021 , Inonu University E-Journal of Faculty of Communication
DOI: 10.47107/inifedergi.888471
FAVORITE 2 TOTAL DOWNLOAD COUNT 1746

2

1746

A Field Survey on Consumer Motivation Factors within the Scope of Digimodern Advertising as an Area of Digital Consumption
Authors: Cihan Becan
Published: 2021 , Pazarlama ve Pazarlama Araştırmaları Dergisi
DOI: 10.15659/ppad.14.2.261
FAVORITE 1 TOTAL DOWNLOAD COUNT 880

1

880

A FIELD SURVEY ON ATTITUDES OF STUDENTS FOR STUDENT-RUN PR AGENCIES AS AN APPLIED EDUCATION TOOL WITHIN THE SCOPE OF PUBLIC RELATIONS EDUCATION
Authors: Cihan Becan , Gonca Yıldırım
Published: 2020 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.636822
FAVORITE 0 TOTAL DOWNLOAD COUNT 822

0

822

Glokal Reklam ve Metafor: Üniversite Öğrencileri Üzerine Bir Odak Grup Çalışması
Authors: Cihan Becan
Published: 2019 , Etkileşim
DOI: 10.32739/etkilesim.2019.4.67
FAVORITE 1 TOTAL DOWNLOAD COUNT 1850

1

1850

Reklamda Bir Anlatım Biçimi Olarak Metafor Kullanımı: Glokal Reklamlara Yönelik Bir Alan Araştırması
Authors: Cihan Becan , Vusal Babayeva
Published: 2019 , Journal of Symmetric Communication Research
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 4724

0

4724

A Comparative Study for Administrative and Critical Approaches in the Literature of Advertising: A Bibliometric Analysis on Graduate Thesis and Papers
Authors: Cihan Becan
Published: 2019 , Bilecik Şeyh Edebali University Journal of Social Science
DOI: 10.33905/bseusbed.558321
FAVORITE 0 TOTAL DOWNLOAD COUNT 2264

0

2264

Reklamcılıkta Distopya Gerçeği: Reklamlara Yönelik Bir Çözümleme
Authors: Cihan Becan
Published: 2019 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.528054
FAVORITE 0 TOTAL DOWNLOAD COUNT 2658

0

2658

THE EFFECT ON MOTIVATIONS OF NEWS MONITORING OF ADDICTION TO SOCIAL MEDIA
Authors: Cihan Becan
Published: 2018 , Journal of Erciyes Communication
DOI: 10.17680/erciyesakademia.350085
FAVORITE 1 TOTAL DOWNLOAD COUNT 3878

1

3878

Articles published in
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Bilecik Şeyh Edebali University Journal of Social Science
Bilecik Şeyh Edebali University Journal of Social Science
Etkileşim
Etkileşim
Fırat Üniversitesi Sosyal Bilimler Dergisi
Fırat Üniversitesi Sosyal Bilimler Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Inonu University E-Journal of Faculty of Communication
Inonu University E-Journal of Faculty of Communication
Intermedia International E-journal
Intermedia International E-journal
International Journal of Public Relations AND Advertising Studies
International Journal of Public Relations AND Advertising Studies
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Symmetric Communication Research
Journal of Symmetric Communication Research
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Turkish Online Journal of Design Art and Communication
Turkish Online Journal of Design Art and Communication
Editorship
Journal of Symmetric Communication Research
Journal of Symmetric Communication Research
Editor , Secretary

Reviews

Abant Kültürel Araştırmalar Dergisi
Abant Kültürel Araştırmalar Dergisi
Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
Bilecik Şeyh Edebali University Journal of Social Science
Bilecik Şeyh Edebali University Journal of Social Science
Etkileşim
Etkileşim
Global Media Journal Turkish Edition
Global Media Journal Turkish Edition
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
IBAD Journal of Social Sciences
IBAD Journal of Social Sciences
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Istanbul Aydın University
Journal of Istanbul Aydın University
Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
Journal of Suleyman Demirel University Institute of Social Sciences
Journal of Suleyman Demirel University Institute of Social Sciences
Journal of Symmetric Communication Research
Journal of Symmetric Communication Research
Pazarlama ve Pazarlama Araştırmaları Dergisi
Pazarlama ve Pazarlama Araştırmaları Dergisi
Sakarya İletişim
Sakarya İletişim
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Uluslararası Medya ve İletişim Araştırmaları Hakemli Dergisi
Uluslararası Medya ve İletişim Araştırmaları Hakemli Dergisi
Üsküdar Üniversitesi Sosyal Bilimler Dergisi
Üsküdar Üniversitesi Sosyal Bilimler Dergisi
Yeni Medya
Yeni Medya

Publications

A Field Research on the Effect of Advertising Literacy Dimensions of Consumers to the Attitude for Rational and Emotional Ads
Authors: Cihan Becan
Published: 2022 , Fırat Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18069/firatsbed.1085533
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 982

1

1

982

COVID-19 PANDEMİ DÖNEMİNDE DİJİTAL TÜKETİM ALANI OLARAK YENİ NESİL ALIŞVERİŞ PLATFORMLARINA YÖNELİK MOTİVASYON FAKTÖRLERİ ÜZERİNE BİR SAHA ARAŞTIRMASI
Authors: Cihan Becan
Published: 2021 , Inonu University E-Journal of Faculty of Communication
DOI: 10.47107/inifedergi.888471
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 1746

4

2

1746

A Comparative Study for Administrative and Critical Approaches in the Literature of Advertising: A Bibliometric Analysis on Graduate Thesis and Papers
Authors: Cihan Becan
Published: 2019 , Bilecik Şeyh Edebali University Journal of Social Science
DOI: 10.33905/bseusbed.558321
CITED 4 FAVORITE 0 TOTAL DOWNLOAD COUNT 2264

4

0

2264

Reklamcılıkta Distopya Gerçeği: Reklamlara Yönelik Bir Çözümleme
Authors: Cihan Becan
Published: 2019 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.528054
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 2658

2

0

2658

THE EFFECT ON MOTIVATIONS OF NEWS MONITORING OF ADDICTION TO SOCIAL MEDIA
Authors: Cihan Becan
Published: 2018 , Journal of Erciyes Communication
DOI: 10.17680/erciyesakademia.350085
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 3878

6

1

3878

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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