Melis Gey profile image
Melis Gey Post Graduate USKUDAR UNIVERSITY
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1 Publication
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0009-0004-7154-4707

Research Fields

Neuromarketing

Institution

USKUDAR UNIVERSITY

Publications

A field research on the effect of consumer sensitivity to equality in gender roles on their involvement in advertisements
Authors: Melis Gey , Cihan Becan
Published: 2024 , Connectist: Istanbul University Journal of Communication Sciences
DOI: 10.26650/CONNECTIST2024-1377356
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186

Articles published in
Connectist: Istanbul University Journal of Communication Sciences
Connectist: Istanbul University Journal of Communication Sciences
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