Researchers Merve Sağman
Merve Sağman profile image
Merve Sağman Post Graduate ÜSKÜDAR ÜNİVERSİTESİ, SOSYAL BİLİMLER ENSTİTÜSÜ
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Research Fields

Neuromarketing

Institution

ÜSKÜDAR ÜNİVERSİTESİ, SOSYAL BİLİMLER ENSTİTÜSÜ

Publications

The Impact of YouTube Ads Featuring Collaborations with Influencer Celebrities on Consumers' Attention and Emotional Arousal: A Study on Psychophysiological Data Harvesting Technique
Authors: Merve Sağman , Cihan Becan
Published: 2024 , Intermedia International E-journal
DOI: 10.56133/intermedia.1436591
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Articles published in
Intermedia International E-journal
Intermedia International E-journal
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