Merve Sağman profile image
Merve Sağman Post Graduate ÜSKÜDAR ÜNİVERSİTESİ, SOSYAL BİLİMLER ENSTİTÜSÜ
Publication 1 Review 0
1 Publication
0 Review

Research Fields

Neuromarketing

Institution

ÜSKÜDAR ÜNİVERSİTESİ, SOSYAL BİLİMLER ENSTİTÜSÜ

Publications

The Impact of YouTube Ads Featuring Collaborations with Influencer Celebrities on Consumers' Attention and Emotional Arousal: A Study on Psychophysiological Data Harvesting Technique
Authors: Merve Sağman , Cihan Becan
Published: 2024 , Intermedia International E-journal
DOI: 10.56133/intermedia.1436591
FAVORITE 0 TOTAL DOWNLOAD COUNT 284

0

284

Articles published in
Intermedia International E-journal
Intermedia International E-journal
User doesn't have any peer review duties on DergiPark.
There are no Crossref cited.
Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
Interactive Guide Tool
If you want to see the panel introduction, you can click Start Tour.