ULUSLARASI MÜZAYEDE EVLERİ KAYNAKLI İŞ VE KÜLTÜR-SANAT TURİZMİ TALEBİNİN İNCELENMESİ

Abstract

Bu araştırma, iş ve kültür seyahatlerinin deneyimini artıran, turistik harcamaları şekillendiren müzayede evlerinin iş ve kültür turizmi talebi üzerindeki etkilerini incelemeyi amaçlamaktadır. On yıllık veriler ve saha gözlemleri kullanılarak, müzayede evlerinin yöneticileri, katılımcılar ve uzmanlarla yapılan derinlemesine görüşmelerle müzayede başlangıç fiyatı ile satış fiyatı arasındaki fark ve müzayede evlerine gelenlerin turistik hareket oranları araştırılmıştır. Yöntem olarak, turist sayıları Ulusal İstatistik Bürosu verileri kullanılarak belirlenmiş, müzayede verileri ürün katalogları ve teklif fiyatları üzerinden analiz edilmiştir. Tanımlayıcı istatistikler ve regresyon analizi kullanılarak turist sayıları ile müzayede fiyatları arasındaki ilişki incelenmiştir. Sonuçlar, İslami eserlerin satış fiyatları ile turist sayısı arasında anlamlı bir ilişki bulunmadığını, ancak müzayede fiyatları ile nihai fiyat arasında güçlü bir ilişki olduğunu göstermiştir. Turist sayısını etkileyen diğer faktörlerin de analiz edilmesi önerilmiştir. Bu bulgular ışığında, müzayede evlerinin turistik çekiciliği artırmak için kültürel ve tarihi değeri vurgulayan stratejilere yönelmeleri, dijital pazarlamayı kullanmaları ve fiyat belirleme stratejilerini gözden geçirmeleri önerilmiştir. Araştırma, müzayede evleri ve turizm endüstrisi arasındaki karmaşık ilişkiyi anlama ve daha etkili stratejiler geliştirme konusunda ilerleme kaydetmek için daha fazla çalışma gerektiğini vurgulamaktadır.

Keywords

• Müzayede
• Turizm
• Kültür-Sanat Turizmi
• Müzayede evleri
• Turizm Endüstrisi

INVESTIGATION OF BUSINESS AND CULTURE-ART TOURISM DEMAND SOURCED FROM INTERNATIONAL AUCTION HOUSES

Abstract

This study aims to investigate the impact of auction houses on the demand for business and cultural tourism, influencing travel experiences and shaping tourist expenditures. Using a decade of data and field observations, in-depth interviews were conducted with auction house stakeholders to explore the gap between starting and final selling prices and the tourist flow at these establishments. Tourist numbers were determined through “Office for National Statistics” data, and auction data were analysed using product catalogues and bid prices. Descriptive statistics and regression analysis were employed to examine the relationship between tourist numbers and auction prices. The findings revealed no significant correlation between the selling prices of Islamic artefacts and tourist numbers; however, a robust connection was observed between auction prices and final selling prices. It is recommended to further analyse additional factors affecting tourist numbers. In light of these results, strategies emphasizing cultural and historical value are proposed for auction houses to enhance their tourist appeal, including the use of digital marketing and a reassessment of pricing strategies. This research underscores the need for a deeper understanding of the intricate relationship between auction houses and the tourism industry, emphasizing the necessity for further studies to make progress in comprehending and developing more effective strategies within a concise framework.

Keywords

• Auction
• Tourism
• Culture-Art Tourism
• Auction Houses
• Tourism Industry

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