REGULATORY FOCUS MODERATES THE EFFECTS OF FEEDBACK VALENCE ON RESOURCE ALLOCATION

Abstract

Previous studies have mainly examined the effect of regulatory fit in the context of single goal-pursuit. However, the dynamics for multiple goal-pursuits have been left largely unexamined. Therefore, two studies were conducted to explore the role of regulatory fit under the different goal-pursuit conditions. First study, using bogus feedback following regulatory orientation framing for solving anagram tasks, revealed that the fit between prevention focus and negative feedback increased motivation in the post-feedback session. In the second study, participants allocated limited time between the two imaginary goals following regulatory orientation priming. Results showed that participants allocated higher levels of resources when they experience regulatory fit. Results highlighted the importance of the fit experience on resource allocation in the multiple-goal context.

Keywords

• regulatory fit
• multiple goal-pursuit
• dynamic self-regulation
• feedback valence

REGULATORY FOCUS MODERATES THE EFFECTS OF FEEDBACK VALENCE ON RESOURCE ALLOCATION

Abstract

Alan yazındaki çalışmalar düzenleyici uyumun etkilerini sadece tek bir hedefin izlendiği koşullarda incelemiştir. Bu çalışmalarda, çoklu hedeflerin izlendiği durumlara özgü dinamikler genel olarak göz ardı edilmiştir. Bu sebeple, düzenleyici uyumun etkilerini ortaya çıkarmak için farklı hedef izlenme ortamlarında iki çalışma yürütülmüştür. Birinci çalışmada, düzenleyici odak manipülasyonu ile verilen anagram çözme görevinde katılımcılara sahte geribildirim verilmiştir. Bulgular, kaçınmacı odak ile olumsuz geribildirim arasındaki uyumun, geribildirim sonrası performansı arttırdığını göstermiştir. İkinci çalışmada, düzenleyici odak manipülasyonunu takiben, katılımcılar hayali hedeflere ulaşmak üzere sınırlı kaynaklarını iki hedef üzerinde bölüştürmüştür. Sonuçlar, katılımcıların düzenleyici uyum deneyimledikleri hedeflere daha çok kaynak ayırdıklarını göstermiştir. Sonuçlar genel olarak, uyum deneyiminin çoklu hedeflere ulaşmak için kullanılan kaynaklar üzerindeki etkisine işaret etmektedir.

Keywords

• düzenleyici uyum
• çokl hedef izleme
• dinamik benlik düzenleme
• geribildirimin yönü

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