DİJİTAL LİDERLİK VE DİJİTAL DÖNÜŞÜM İLİŞKİSİNDE DİNAMİK YETENEKLERİN ROLÜ

Abstract

İşletmelerin günümüz rekabetçi ortamında hayatta kalabilmesi için çevresel değişimlere uyum sağlaması gerekmektedir. Son teknoloji yazılımsal ve donanımsal çözümlerin operasyonel süreçlere entegrasyonu işletmelerin çevresel değişimlere uyumuna destek olmaktadır. Bu teknolojik yenilenme süreci dijital dönüşümün başarısı için kritik öneme sahiptir. Liderler bu süreçte hem kurumun ihtiyaçlarına göre gerekli geliştirmeleri tespit eder hem de dönüşüm sürecinde çalışanlar için rehberlik rolü üstlenir. Bu çalışmada dijital liderliğin dijital dönüşüm ile ilişkisinde dinamik yeteneklerin aracı rolü incelenecektir. Araştırma kapsamında bilişim sektöründe çalışan 339 beyaz yakalı çalışandan veri toplanmıştır. Toplanan veriler PLS-SEM yöntemi ile SmartPLS 4 yazılımı kullanılarak analiz edilmiştir. Araştırmanın bulguları dijital liderlikle dijital dönüşüm arasındaki ilişkide dinamik yeteneklerin kısmi aracı rolünün olduğunu göstermektedir. Elde edilen bulgular liderlerin teknolojik yetkinliklerinin ve işletmenin dinamik yeteneklerinin dijital dönüşüm sürecinin başarısına etkisini vurgulamaktadır.

Keywords

• Dijital Liderlik
• Dijital Dönüşüm
• Dinamik Yetenekler
• Bilişim Sektörü

THE ROLE OF DYNAMIC CAPABILITIES IN THE RELATIONSHIP BETWEEN DIGITAL LEADERSHIP AND DIGITAL TRANSFORMATION

Abstract

In today's competitive business environment, businesses must adapt to drastic environmental changes in order to survive. The utilization of high-tech software and hardware solutions in operational processes supports this adaptation. The adaptation process is fundamental for the success of digital transformation. During transformation process, leaders identify the required improvements and act as role model for subordinates. This study aims to explain the mediating role of dynamic capabilities in the relationship between digital leadership and digital transformation. This study was conducted through survey to 339 white-collar employees working in the information technology (IT) sector. SmartPLS 4 was used to analyze collected data. The results show that dynamic capabilities has mediating role in the relationship between digital leadership and digital transformation. These results demonstrate that both digital know-how of leaders and the dynamic capabilities of companies have significant effect on the success of the digital transformation process.

Keywords

• Digital Leadership
• Digital Transformation
• Dynamic Capabilities
• Information Technologies Sector

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