İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA

Ayşem Timur; Nihal Kartaltepe Behram

doi:10.29106/fesa.857470

İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA

Abstract

Bu çalışmanın amacı, işveren markasının örgütsel bağlılık üzerindeki etkisinde örgütsel özdeşleşmenin aracılık rolünün Sosyal Kimlik Kuramı bağlamında araştırılmasıdır. Araştırmanın verileri, İstanbul il sınırları içerisinde hizmet sektöründe faaliyet gösteren işletmelerde çalışan toplam 300 beyaz yakalı işgörenden anket tekniği ile toplanmıştır. Yapılan analizler neticesinde işveren markasının, örgütsel bağlılığı ve örgütsel özdeşleşmeyi pozitif yönde anlamlı olarak etkilediği tespit edilmiştir. Örgütsel özdeşleşmenin de örgütel bağlılığı pozitif yönde anlamlı olarak etkilediği bulgusu elde edilmiştir. Aracılık analizi neticesinde ise örgütsel özdeşleşmenin, işveren markası ile örgütsel bağlılık arasındaki ilişkide kısmi aracılık rolü olduğu tespit edilmiştir.

Keywords

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Details

Primary Language

Turkish

Subjects

Business Administration

Journal Section

Research Article

Authors

Ayşem Timur This is me
0000-0003-0542-8703
Türkiye

Nihal Kartaltepe Behram ^*
0000-0003-2291-9117
Türkiye

Publication Date

March 31, 2021

Submission Date

January 10, 2021

Acceptance Date

March 15, 2021

Published in Issue

Year 2021 Volume: 6 Number: 1

DOI

https://doi.org/10.29106/fesa.857470

IZ

https://izlik.org/JA43BG96TP

Cite

RIS / Bibtex

APA

Timur, A., & Kartaltepe Behram, N. (2021). İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA. Finans Ekonomi Ve Sosyal Araştırmalar Dergisi, 6(1), 135-150. https://doi.org/10.29106/fesa.857470

AMA

1.Timur A, Kartaltepe Behram N. İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA. Finans Ekonomi ve Sosyal Araştırmalar Dergisi. 2021;6(1):135-150. doi:10.29106/fesa.857470

Chicago

Timur, Ayşem, and Nihal Kartaltepe Behram. 2021. “İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA”. Finans Ekonomi Ve Sosyal Araştırmalar Dergisi 6 (1): 135-50. https://doi.org/10.29106/fesa.857470.

EndNote

Timur A, Kartaltepe Behram N (March 1, 2021) İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA. Finans Ekonomi ve Sosyal Araştırmalar Dergisi 6 1 135–150.

IEEE

[1]A. Timur and N. Kartaltepe Behram, “İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA”, Finans Ekonomi ve Sosyal Araştırmalar Dergisi, vol. 6, no. 1, pp. 135–150, Mar. 2021, doi: 10.29106/fesa.857470.

ISNAD

Timur, Ayşem - Kartaltepe Behram, Nihal. “İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA”. Finans Ekonomi ve Sosyal Araştırmalar Dergisi 6/1 (March 1, 2021): 135-150. https://doi.org/10.29106/fesa.857470.

JAMA

1.Timur A, Kartaltepe Behram N. İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA. Finans Ekonomi ve Sosyal Araştırmalar Dergisi. 2021;6:135–150.

MLA

Timur, Ayşem, and Nihal Kartaltepe Behram. “İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA”. Finans Ekonomi Ve Sosyal Araştırmalar Dergisi, vol. 6, no. 1, Mar. 2021, pp. 135-50, doi:10.29106/fesa.857470.

Vancouver

1.Ayşem Timur, Nihal Kartaltepe Behram. İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA. Finans Ekonomi ve Sosyal Araştırmalar Dergisi. 2021 Mar. 1;6(1):135-50. doi:10.29106/fesa.857470