İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA

Ayşem Timur; Nihal Kartaltepe Behram

doi:10.29106/fesa.857470

İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA

Öz

Bu çalışmanın amacı, işveren markasının örgütsel bağlılık üzerindeki etkisinde örgütsel özdeşleşmenin aracılık rolünün Sosyal Kimlik Kuramı bağlamında araştırılmasıdır. Araştırmanın verileri, İstanbul il sınırları içerisinde hizmet sektöründe faaliyet gösteren işletmelerde çalışan toplam 300 beyaz yakalı işgörenden anket tekniği ile toplanmıştır. Yapılan analizler neticesinde işveren markasının, örgütsel bağlılığı ve örgütsel özdeşleşmeyi pozitif yönde anlamlı olarak etkilediği tespit edilmiştir. Örgütsel özdeşleşmenin de örgütel bağlılığı pozitif yönde anlamlı olarak etkilediği bulgusu elde edilmiştir. Aracılık analizi neticesinde ise örgütsel özdeşleşmenin, işveren markası ile örgütsel bağlılık arasındaki ilişkide kısmi aracılık rolü olduğu tespit edilmiştir.

Anahtar Kelimeler

Kaynakça

Abzari, M., Ghorbani, H., & Madani, F. A. (2011). The effect of internal marketing on organizational commitment from market-orientation viewpoint in hotel industry in Iran. International Journal of Marketing Studies, 3(1), 147.
Akuratiya, D. A. (2017). Influence Of Perceived Employer Branding On Perceived Organizational Culture, Employee Identity And Employee Commitment. International Journal of Scientific and Technology Research. IJSTR, 6(8).
Aldousari, A. A., Robertson, A., Yajid, M. S. A., & Ahmed, Z. U. (2017). Impact of employer branding on organization’s performance. Journal of transnational management, 22(3), 153-170.
Allen, N. J., & Meyer, J. P. (1990). The measurement and antecedents of affective, continuance and normative commitment to the organization. Journal of occupational psychology, 63(1), 1-18.
Allen, N. J., & Meyer, J. P. (2000). Construct validation in organizational behavior research: The case of organizational commitment. In Problems and solutions in human assessment (pp. 285-314). Springer, Boston, MA.
Ambler, T., & Barrow, S. (1996). The employer brand. Journal of brand management, 4(3), 185-206.
Amdam, R. P., Lang, R., Labatmedienė, L., Endriulaitienė, A., & Gustainienė, L. (2007). Individual correlates of organizational commitment and intention to leave the organization. Baltic Journal of Management.
Ashforth, B. E., & Mael, F. (1989). Social identity theory and the organization. Academy of management review, 14(1), 20-39.

Ashforth, B.E., S.H. Harrison, K.G. Corley (2008), “Identification in Organizations: An Examination of Four Fundamantal Questions”, Journal of Management, 34(3), 325-374.
Awamleh, N. A. (1996). Organizational commitment of civil service managers in Jordan: a field study. Journal of Management Development.
Backhaus, K. (2016). Employer branding revisited. Organization Management Journal, 13(4), 193-201.
Backhaus, K. (2018). People make the brand: a commentary. Management research: journal of the Iberoamerican academy of management.
Backhaus, K., & Tikoo, S. (2004). Conceptualizing and researching employer branding. Career development international.
Bakhshi, A., Sharma, A. D., & Kumar, K. (2011). Organizational commitment as predictor of organizational citizenship behavior. European Journal of Business and Management, 3(4), 78-86.
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1173.
Bergami, M., & Bagozzi, R. P. (2000). Self‐categorization, affective commitment and group self‐esteem as distinct aspects of social identity in the organization. British Journal of Social Psychology, 39(4), 555-577.
Berthon, P., Ewing, M., & Hah, L. L. (2005). Captivating company: dimensions of attractiveness in employer branding. International journal of advertising, 24(2), 151-172.
Brammer, S., He, H., & Mellahi, K. (2015). Corporate social responsibility, employee organizational identification, and creative effort: The moderating impact of corporate ability. Group & Organization Management, 40(3), 323-352.
Carmeli, A., Gilat, G., & Waldman, D. A. (2007). The role of perceived organizational performance in organizational identification, adjustment and job performance. Journal of Management Studies, 44(6), 972-992.
Charbonnier‐Voirin, A., Poujol, J. F., & Vignolles, A. (2017). From value congruence to employer brand: Impact on organizational identification and word of mouth. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration, 34(4), 429-437.
Chhabra, N. L., & Sharma, S. (2014). Employer branding: strategy for improving employer attractiveness. International Journal of Organizational Analysis.
Cho, V., & Huang, X. (2012). Professional commitment, organizational commitment, and the intention to leave for professional advancement. Information Technology & People.
Cohen, A. (2003). Multiple commitments in the workplace: An integrative approach. Psychology Press.
Cole, M. S., & Bruch, H. (2006). Organizational identity strength, identification, and commitment and their relationships to turnover intention: Does organizational hierarchy matter?. Journal of Organizational Behavior: The International Journal of Industrial, Occupational and Organizational Psychology and Behavior, 27(5), 585-605.
Conroy, S., Henle, C. A., Shore, L., & Stelman, S. (2017). Where there is light, there is dark: A review of the detrimental outcomes of high organizational identification. Journal of organizational behavior, 38(2), 184-203.
De Castro, M. L. M., Neto, M. T. R., Ferreira, C. A. A., & da Silva Gomes, J. F. (2016). Values, motivation, commitment, performance and rewards: Analysis model. Business Process Management Journal.
Demirtaş, H. A. (2003). Sosyal kimlik kuramı, temel kavram ve varsayımlar, İletişim:Araştırmaları, 1(1), 123-14
Devece, C., Palacios-Marqués, D., & Alguacil, M. P. (2016). Organizational commitment and its effects on organizational citizenship behavior in a high-unemployment environment. Journal of Business Research, 69(5), 1857-1861.
Dögl, C., & Holtbrügge, D. (2014). Corporate environmental responsibility, employer reputation and employee commitment: An empirical study in developed and emerging economies. The International Journal of Human Resource Management, 25(12), 1739-1762.
Dukerich, J. M., Golden, B. R., & Shortell, S. M. (2002). Beauty is in the eye of the beholder: The impact of organizational identification, identity, and image on the cooperative behaviors of physicians. Administrative Science Quarterly, 47(3), 507-533.
Dutton, J. E., Dukerich, J. M., & Harquail, C. V. (1994). Organizational images and member identification. Administrative science quarterly, 239-263.
Edwards, M. R. (2005). Employer and employee branding: HR or PR. Managing human resources: personnel management in transition, 266-286.
Edwards, M. R. (2009), “An integrative review of employer branding and OB theory”, Personnel Review, Vol. 39 No. 1, pp. 5-23.
Efe, U., Karavelioğlu, C., & Özler, N. D. E. (2020). İşveren Markasının Örgütsel Bağlılık Üzerindeki Etkisinin Belirlenmesine Yönelik Bir Araştırma. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, (64), 143-161.
Ergun, H. S., & Tatar, B. (2016). An Analysis on Relationship Between Expected Employer Brand Attractiveness, Organizational Identification and Intention to Apply. Journal of Management Marketing and Logistics, 3(2), 105-113.
Foster, C., Punjaisri, K., & Cheng, R. (2010). Exploring the relationship between corporate, internal and employer branding. Journal of Product & Brand Management.
Gautam, T., Van Dick, R., & Wagner, U. (2004). Organizational identification and organizational commitment: Distinct aspects of two related concepts. Asian Journal of Social Psychology, 7(3), 301-315.
Greguras, G. J., & Diefendorff, J. M. (2009). Different fits satisfy different needs: Linking person-environment fit to employee commitment and performance using selfdetermination theory. Journal of Applied Psychology, 94(2)
Gupta, P., Patti, R., & Marwah, S. (2014). Employer branding: A descriptive study. International Journal of Economic and Management Strategy, 4(1), 1-10.
Hadi, N. U., & Ahmed, S. (2018). Role of employer branding dimensions on employee retention: Evidence from educational sector. Administrative Sciences, 8(3), 44.
Hanin, D., Stinglhamber, F., & Delobbe, N. (2013). The impact of employer branding on employees: The role of employment offering in the prediction of their affective commitment. Psychologica Belgica, 53(4).
Herrbach, O. (2006). A matter of feeling? The affective tone of organizational commitment and identification. Journal of Organizational Behavior: The International Journal of Industrial, Occupational and Organizational Psychology and Behavior, 27(5), 629-643.
Hui, C., & Lee, C. (2000). Moderating effects of organization-based self-esteem on organizational uncertainty: Employee response relationships. Journal of management, 26(2), 215-232.
Ito, J. K., Brotheridge, C. M., & McFarland, K. (2013). Examining how preferences for employer branding attributes differ from entry to exit and how they relate to commitment, satisfaction, and retention. Career Development International.
Janhonen, M. (2017), The role of the employer brand in employee attraction and retention: case, Matchtech Group PLC
Johnson, S. A., & Ashforth, B. E. (2008). Externalization of employment in a service environment: The role of organizational and customer identification. Journal of Organizational Behavior: The International Journal of Industrial, Occupational and Organizational Psychology and Behavior, 29(3), 287-309.
Karanika-Murray, M., Duncan, N., Pontes, H. M., & Griffiths, M. D. (2015). Organizational identification, work engagement, and job satisfaction. Journal of Managerial Psychology.
Kashyap, V., & Chaudhary, R. (2019). Linking employer brand image and work engagement: modelling organizational identification and trust in organization as mediators. South Asian Journal of Human Resources Management, 6(2), 177-201.
Kashyap, V., & Verma, N. (2018). Linking dimensions of employer branding and turnover intentions. International Journal of Organizational Analysis.
Kim, S. S., Shin, D., Vough, H. C., Hewlin, P. F., & Vandenberghe, C. (2018). How do callings relate to job performance? The role of organizational commitment and ideological contract fulfillment. Human relations, 71(10), 1319-1347.
Kimpakorn, N., & Tocquer, G. (2009). Employees' commitment to brands in the service sector: Luxury hotel chains in Thailand. Journal of brand management, 16(8), 532-544.
Kong, H., Wang, S., & Fu, X. (2015). Meeting career expectation: can it enhance job satisfaction of Generation Y?. International Journal of Contemporary Hospitality Management.
Kreiner, G. E., & Ashforth, B. E. (2004). Evidence toward an expanded model of organizational identification. Journal of Organizational Behavior: The International Journal of Industrial, Occupational and Organizational Psychology and Behavior, 25(1), 1-27.
Lee, E. S., Park, T. Y., & Koo, B. (2015). Identifying organizational identification as a basis for attitudes and behaviors: A meta-analytic review. Psychological bulletin, 141(5), 1049.
Lievens, F. (2007). Employer branding in the Belgian Army: The importance of instrumental and symbolic beliefs for potential applicants, actual applicants, and military employees. Human resource management, 46(1), 51-69.
Liu, Y., Loi, R., & Lam, L. W. (2011). Linking organizational identification and employee performance in teams: The moderating role of team-member exchange. The International Journal of Human Resource Management, 22(15), 3187-3201.
Lloyd, S. (2002) Branding from the inside out. BRW, 24(10), pp. 64–66
Loan, L. (2020). The influence of organizational commitment on employees’ job performance: The mediating role of job satisfaction. Management Science Letters, 10(14), 3307-3312.
Mael, F. A., & Ashforth, B. E. (1995). Loyal from day one: Biodata, organizational identification, and turnover among newcomers. Personnel psychology, 48(2), 309-333.
Mael, F. A., & Tetrick, L. E. (1992). Identifying organizational identification. Educational and psychological measurement, 52(4), 813-824.
Maxwell, G., & Steele, G. (2003). Organisational commitment: A study of managers in hotels. International Journal of Contemporary Hospitality Management, 15(7), 362–369.
Maxwell, R., & Knox, S. (2009). Motivating employees to" live the brand": a comparative case study of employer brand attractiveness within the firm. Journal of marketing management, 25(9-10), 893-907.
Meyer, J. P., & Allen, N. J. (1991). A three-component conceptualization of organizational commitment. Human resource management review, 1(1), 61-89.
Meyer, J. P., & Allen, N. J. (1997). Commitment in the workplace: Theory, research, and application. Sage.
Meyer, J. P., Paunonen, S. V., Gellatly, I. R., Goffin, R. D., & Jackson, D. N. (1989). Organizational commitment and job performance: It's the nature of the commitment that counts. Journal of applied Psychology, 74(1), 152.
Meyer, J. P., Stanley, D. J., Herscovitch, L., & Topolnytsky, L. (2002). Affective, continuance, and normative commitment to the organization: A meta-analysis of antecedents, correlates, and consequences. Journal of vocational behavior, 61(1), 20-52.
Mosley, R. W. (2007). Customer experience, organisational culture and the employer brand. Journal of brand management, 15(2), 123-134.
Mowday, R. T., Porter, L. W., & Steers, R. (1982). Organizational linkages: The psychology of commitment, absenteeism, and turnover.
Nayır, B., & Fındıklı, M. M. A. (2018). İşveren marka yönetiminin örgütsel bağlılığa etkisi: İstanbul’da hizmet sektöründe bir araştırma. Uluslararası İktisadi Ve İdari İncelemeler Dergisi, 1-18.
Ng, T. W., & Feldman, D. C. (2011). Affective organizational commitment and citizenship behavior: Linear and non-linear moderating effects of organizational tenure. Journal of Vocational Behavior, 79(2), 528-537.
O'Reilly, C. A., & Chatman, J. (1986). Organizational commitment and psychological attachment: The effects of compliance, identification, and internalization on prosocial behavior. Journal of applied psychology, 71(3), 492.
Paul, A. K., & Anantharaman, R. N. (2003). Impact of people management practices on organizational performance: analysis of a causal model. The International Journal of Human Resource Management, 14(7), 1246-1266.
Pierce, J. L., Gardner, D. G., Cummings, L. L., & Dunham, R. B. (1989). Organization-based self-esteem: Construct definition, measurement, and validation. Academy of Management journal, 32(3), 622-648.
Purusottama, A., & Ardianto, A. (2019). The dimension of employer branding: attracting talented employees to leverage organizational competitiveness. Jurnal Aplikasi Manajemen, 17(1), 118-126.
Qing, M., Asif, M., Hussain, A., & Jameel, A. (2019). Exploring the impact of ethical leadership on job satisfaction and organizational commitment in public sector organizations: The mediating role of psychological empowerment. Review of Managerial Science, 1-28.
Riketta, M. (2002). Attitudinal organizational commitment and job performance: a meta‐analysis. Journal of Organizational Behavior: The International Journal of Industrial, Occupational and Organizational Psychology and Behavior, 23(3), 257-266.
Riketta, M. (2005). Organizational identification: A meta-analysis. Journal of vocational behavior, 66(2), 358-384.
Ronda, L., Valor, C., & Abril, C. (2018). Are they willing to work for you? An employee-centric view to employer brand attractiveness. Journal of Product & Brand Management.
Rosethorn, H. (2009). The employer brand: Keeping faith with the deal. Gower Publishing, Ltd..
Ruiz-Palomo, D., León-Gómez, A., & García-Lopera, F. (2020). Disentangling organizational commitment in hospitality industry: The roles of empowerment, enrichment, satisfaction and gender. International Journal of Hospitality Management, 90, 102637.
Salau, O., Osibanjo, A., Adeniji, A., Ojebola, O., Oludayo, O., Falola, H., & Atolagbe, T. (2018). datasets on employee value proposition (evp) and performance of selected fast moving consumer goods (FMCGs) firms in Nigeria. Data in brief, 19, 1907-1911.
Schlager, T., Bodderas, M., Maas, P., & Cachelin, J. L. (2011). The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation. Journal of Services Marketing.
Skerhakova, V. and Vagas, M. (2018),“Employer branding as a specific tool of personal marketing in healthcare facilities”, Economic and Society and Environment, pp. 1-8
Slavkovic, M., Ognjanovic, J., & Simic, M. (2019). Importance of Employer Branding in “War For Talent”. In International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management.
Sokro, E. (2012). Impact of employer branding on employee attraction and retention. European Journal of Business and Management, 4(18), 164-173.
Somers, M. J. (1995). Organizational commitment, turnover and absenteeism: An examination of direct and interaction effects. Journal of organizational Behavior, 16(1), 49-58.
Tajfel, H. (1978). The achievement of inter-group differentiation. In H. Tajfel (Ed.), Differentiation between social groups (pp. 77–100). London: Academic Press
Tajfel, H., & Turner, J. C. (1979). An integrative theory of inter-group conflict. In W. G. Austin & S. Worchel (Eds.), The social psychology of inter-group relations (pp. 33–47). Monterey, CA: Brooks/Cole
Tang, T. L. P., & Gilbert, P. R. (1994). Organization-based self-esteem among mental health workers: A replication and extension. Public Personnel Management, 23(1), 127-134.
Tanwar, K., & Prasad, A. (2017). Employer brand scale development and validation: a second-order factor approach. Personnel Review. Thakor, M. V., & Joshi, A. W. (2005). Motivating salesperson customer orientation: insights from the job characteristics model. Journal of Business Research, 58(5), 584-592.
Van Dick, R., Christ, O., Stellmacher, J., Wagner, U., Ahlswede, O., Grubba, C., ... & Tissington, P. A. (2004). Should I stay or should I go? Explaining turnover intentions with organizational identification and job satisfaction. British Journal of Management, 15(4), 351-360.
Van Dick, R., Grojean, M. W., Christ, O., & Wieseke, J. (2006). Identity and the Extra Mile: Relationships Between Organizational Identification and Organizational Citizenship Behaviour. British Journal of Management.
Van Knippenberg, D., & Sleebos, E. (2006). Organizational identification versus organizational commitment: self‐definition, social exchange, and job attitudes. Journal of Organizational Behavior: The International Journal of Industrial, Occupational and Organizational Psychology and Behavior, 27(5), 571-584.
Van Knippenberg, D., & Van Schie, E. C. (2000). Foci and correlates of organizational identification. Journal of occupational and organizational psychology, 73(2), 137-147.
Vandenberghe, C., Bentein, K., & Panaccio, A. (2017). Affective commitment to organizations and supervisors and turnover: A role theory perspective. Journal of Management, 43(7), 2090-2117.
Yalim, F. and Mizrak, K.C. (2017), “A field study on the relationship between employer brand and employee satisfaction”, International Review of Management and Marketing, Vol. 7 No. 2, pp. 92-103.
Yurchisin, J., & Damhorst, M. L. (2009). An investigation of salesperson appearance and organizational identification. Journal of Fashion Marketing and Management: An International Journal.

Ayrıntılar

Birincil Dil

Türkçe

Konular

İşletme

Bölüm

Araştırma Makalesi

Yazarlar

Ayşem Timur Bu kişi benim
0000-0003-0542-8703
Türkiye

Nihal Kartaltepe Behram ^*
0000-0003-2291-9117
Türkiye

Yayımlanma Tarihi

31 Mart 2021

Gönderilme Tarihi

10 Ocak 2021

Kabul Tarihi

15 Mart 2021

Yayımlandığı Sayı

Yıl 2021 Cilt: 6 Sayı: 1

DOI

https://doi.org/10.29106/fesa.857470

IZ

https://izlik.org/JA43BG96TP

Kaynak Göster

RIS / Bibtex

APA

Timur, A., & Kartaltepe Behram, N. (2021). İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA. Finans Ekonomi ve Sosyal Araştırmalar Dergisi, 6(1), 135-150. https://doi.org/10.29106/fesa.857470

AMA

1.Timur A, Kartaltepe Behram N. İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA. FESA. 2021;6(1):135-150. doi:10.29106/fesa.857470

Chicago

Timur, Ayşem, ve Nihal Kartaltepe Behram. 2021. “İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA”. Finans Ekonomi ve Sosyal Araştırmalar Dergisi 6 (1): 135-50. https://doi.org/10.29106/fesa.857470.

EndNote

Timur A, Kartaltepe Behram N (01 Mart 2021) İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA. Finans Ekonomi ve Sosyal Araştırmalar Dergisi 6 1 135–150.

IEEE

[1]A. Timur ve N. Kartaltepe Behram, “İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA”, FESA, c. 6, sy 1, ss. 135–150, Mar. 2021, doi: 10.29106/fesa.857470.

ISNAD

Timur, Ayşem - Kartaltepe Behram, Nihal. “İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA”. Finans Ekonomi ve Sosyal Araştırmalar Dergisi 6/1 (01 Mart 2021): 135-150. https://doi.org/10.29106/fesa.857470.

JAMA

1.Timur A, Kartaltepe Behram N. İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA. FESA. 2021;6:135–150.

MLA

Timur, Ayşem, ve Nihal Kartaltepe Behram. “İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA”. Finans Ekonomi ve Sosyal Araştırmalar Dergisi, c. 6, sy 1, Mart 2021, ss. 135-50, doi:10.29106/fesa.857470.

Vancouver

1.Ayşem Timur, Nihal Kartaltepe Behram. İŞVEREN MARKASI VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ROLÜ: SOSYAL KİMLİK KURAMI BAĞLAMINDA BİR ARAŞTIRMA. FESA. 01 Mart 2021;6(1):135-50. doi:10.29106/fesa.857470