The aim of this study is to determine any potential
use of madımak plant which grows in the Central Anatolia region as an herbal
tea to the consumers. With this objective, 390 participants residing in Duzce
City of Turkey tasted madımak herbal tea and their attitudes were determined.
In the study, in the context of quantitative research methods, survey data from
390 people were obtained. Then data were analyzed using regression analysis and
descriptive statistics. Madımak plant has been determined that participants
intend to purchase this tea. However, participants agreed that addition of several
substances to suppress the smell of this plant would be useful. In conclusion,
it has emerged that a large group of participants may consume the madımak plant
as an herbal tea.
Primary Language | English |
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Subjects | Tourism (Other) |
Journal Section | Articles |
Authors | |
Publication Date | October 15, 2018 |
Submission Date | June 4, 2018 |
Acceptance Date | October 18, 2018 |
Published in Issue | Year 2018 |
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