TÜKETİCİLERİN KANATLI ETİ TÜKETİM ALIŞKANLIKLARINI VE ALGISINI ETKİLEYEN FAKTÖRLERİN VE KANATLI HAYVAN YETİŞTİRME SÜREÇLERİNİN DEĞERLENDİRİLMESİ

Abstract

Bu çalışmada, tüketicilerin kanatlı eti tüketimine yönelik algı ve alışkanlıklarını etkileyen faktörlerin değerlendirilmesi ile kanatlı yetiştirme süreçlerine etki eden faktörler araştırılmıştır. Bu amaçla, Türkiye'den 655 tüketici ve 323 üreticinin katılımıyla tüketici ve yetiştirici anketleri yapılmıştır. Tüketici anketinde, satın alma alışkanlıklarına, tüketim tercihlerine, medyada yer alan haberlerin satın alma alışkanlıklarına etkilerine ve kanatlıların yıkama, çözündürme, beslenme, iyileştirme ve yetiştirme uygulamalarına ilişkin doğru bilinen yanlış bilgilere odaklanılmıştır. Yetiştirici anketinde ise yetiştiricilerin, üretim süreçlerinde beslenme, iyileştirme ve yetiştirme konuları ile “Salmonella Kontrol Programı” ve medyada yer alan yanıltıcı haberler hakkındaki görüşleri analiz edilmiştir. Bulgular, kanatlı eti tüketim sıklığının demografik özelliklere göre önemli ölçüde değiştiğini göstermiştir. Tüketicilerin kanatlı eti satın alırken dikkat ettikleri en önemli faktörün son kullanma tarihi olduğu belirlenmiştir. Basında çıkan yanıltıcı haberlerden hem kanatlı sektörünün hem de tüketici tercihlerinin etkilendiği gözlenmiştir. Tüketicilerin satın alma alışkanlıklarında ambalajın da önemli bir rol oynadığı tespit edilmiştir.

Keywords

• Gıda güvenliği
• kümes hayvanları ürünleri
• sağlık bilgisi
• tüketici
• tüketici tercihi

EVALUATION OF FACTORS AFFECTING CONSUMERS' POULTRY MEAT CONSUMPTION HABITS AND PERCEPTIONS AND POULTRY BREEDING PROCESSES

Abstract

In this study, the evaluation of the factors affecting the consumers’ perception and habits for poultry meat consumption; and the factors affecting the poultry breeding processes were investigated. For these purposes, consumer and breeder surveys were conducted with the attendance of 655 consumers and 323 producers from Turkey. Consumer survey focuses on purchasing habits, consumption preferences, the effects of the news on purchasing habits, and the false-facts about the poultry's washing, thawing, feeding, healing, and growing practices. In the breeder survey, breeders’ opinion on feeding, healing, and growing in production processes, “Salmonella Control Program” and misleading news were analyzed. Findings showed that the frequency of poultry meat consumption varied significantly according to the demographic features. The expiration date was the most important factor that consumers paid attention to when purchasing poultry meat. Both the poultry sector and consumer preferences were affected by the misleading news published in the media. Packaging also played a significant role in purchasing habits.

Keywords

• False facts
• poultry consumption
• speculation about poultry sector
• consumer perception

Thanks

We would like to thank to Betül Tekyildiz, Elif Kuru, Esra Çoban, Gamze Kurtoğlu for their support during conducting of the survey.

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