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PAZARLAMA LİTERATÜRÜNE LOJİSTİK PERSPEKTİFİNDEN BİR BAKIŞ: LOJİSTİK HİZMET SAĞLAYICILAR VE ENDÜSTRİYEL PAZARLAMA

Year 2019, Volume: 8 Issue: 16, 76 - 92, 06.01.2020

Abstract

Son yıllarda önem
kazanan lojistik faaliyetleri dış kaynak kullanımı yoluyla uzman lojistik
hizmet sağlayıcılar aracılığıyla gerçekleştirmeyi tercih eden işletmelerin
sayısı her geçen gün artmaktadır. Bununla birlikte “lojistik hizmet sağlayıcı”
veya “lojistik sağlayıcı” olarak ifade edilen lojistik alanında uzman bu
firmaların, onlardan hizmet satın alan firmalarla arasında işletmeler arası iş
ilişkisi söz konusudur ki bu da endüstriyel pazarlama içerisinde
değerlendirilir. Bu çalışmada, 2009-2018 yılları arasında endüstriyel pazarlama
alanında lojistik hizmet sağlayıcılara yönelik yapılan araştırmalar yerli ve
yabancı akademik veri tabanlarında yer alan endüstriyel pazarlama alanındaki
dergilerde “lojistik hizmet sağlayıcı” ve “lojistik sağlayıcı” anahtar
kelimeleriyle taranarak incelenmiştir. Pazarlama literatüründe saptanabildiği
kadarıyla lojistik hizmet sağlayıcılarla ilgili araştırmaları pazarlama teorisi
temelinde endüstriyel pazarlama bakış açısıyla inceleyen bir çalışmanın
yapılmamış olması nedeniyle konuyu endüstriyel pazarlama özelinde incelemeyi
amaçlayan bu çalışmanın alana katkı sağlaması beklenmektedir. Gerçekleştirilen
taramalar sırasında konuyu endüstriyel pazarlama temelinde ele alan yeterli
çalışmaya ulaşılamaması dolayısıyla kapsam genişletilerek ilişkili olabilecek
çeşitli pazarlama dergileri de incelenmiştir. İncelenen
çalışmalar, yazar, başlık, yıl, yayınlanan dergi özellikleri
açısından
değerlendirilmiştir.

References

  • Ab Talib, M. S., Abdul Hamid, A. B. ve Chin, T. A. (2016), “Can halal certification influence logistics performance?”, Journal of Islamic Marketing, 7(4), 461–475.
  • Abdul Rahman, N. A., Melewar, T. C. ve Sharif, A. M. (2014), “The establishment of industrial branding through dyadic logistics partnership success (LPS): The case of the Malaysian automotive and logistics industry”, Industrial Marketing Management, 43(1), 67–76.
  • Acar A. Z. ve Köseoğlu A. M. (2014). Lojistik Yaklaşımıyla Tedarik Zinciri Yönetimi. Nobel Akademik Yayınları (1.Basım). Ankara.Altuntaş, C. ve Kurgun, O. A. (2013), “A Virtual Organization Model for International LCL Transportation”, Uludağ Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, XXXII(1), 185-214.
  • Banomyong, R. ve Supatn, N. (2011), “Selecting logistics providers in Thailand: a shippers’ perspective”, European Journal of Marketing, 45(3), 419–437.
  • Björklund, M.; & Forslund, H. (2018), “Exploring the sustainable logistics innovation process”, Industrial Management & Data Systems, 118(1), 204-217.
  • Bulgurcu, B.; & Nakiboglu, G. (2018), “An extent analysis of 3PL provider selection criteria: A case on Turkey cement sector”, Cogent Business & Management, 5(1), 1-17.
  • Chen, K.-Y. ve Wu, W.-T. (2011), “Applying Analytic Network Process in Logistics Service Provider Selection - a Case Study of the Industry Investing in Southeast Asia”, International Journal of Electronic Business Management, 9(1), 24-36.
  • Cheng, Y.-H. ve Lee, F. (2010), “Outsourcing reverse logistics of high-tech manufacturing firms by using a systematic decision-making approach: TFT-LCD sector in Taiwan”, Industrial Marketing Management, 39(7), 1111–1119.
  • Chou, S., Chen, C.-W. ve Kuo, Y.-T. (2018), “Flexibility, collaboration and relationship quality in the logistics service industry”, Asia Pacific Journal of Marketing and Logistics, 30(3), 555–570.
  • Cooper, A. L.; Huscroft, J. R.; Overstreet, R. E.; & Hazen, B. T. (2016), “Knowledge management for logistics service providers: the role of learning culture”, Industrial Management & Data Systems, 116(3), 584-602.
  • Czakon, W. ve Kawa, A. (2018), “Network myopia: An empirical study of network perception”, Industrial Marketing Management, 73, 116–124.
  • Çelik Teker, S. (2017), “The Implementation of Analytic Hierarchy Process in Pharmaceutical Industry for Selection Process of 3rd Party Logistics Service Provider”, Öneri Dergisi, 12 (48), 107-124.
  • Delfmann, W., Albers, S. ve Gehring, M. (2003), “The impact of electronic commerce on logistics service providers”, International Journal of Physical Distribution & Logistics Management, 32 (3), 203–222.
  • Du, F., Ang, S., Yang, F. ve Yang, C. (2018), “Price and distribution range of logistics service providers considering market competition”, Asia Pacific Journal of Marketing and Logistics, 30(4), 762–778.
  • Duong, H. T. ve Paché, G. (2016), “How Informational Integration Can Improve the Relationship Between Buyer and Supplier of Logistical Services: Empirical Evidence from Vietnam”, Journal of Applied Business Research, 32(1), 341.
  • Gidener Özaydın, N. G. (2016). The Servıce Faılure and Recovery Strategıes in Logıstıcs Servıce Sector. Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 14(2), 485-506.
  • Gidener Özaydın, G. & Deveci, A. (2015), “Lojistik Hizmet Sağlayıcı İşletmelerin Pazarlama Performansı Üzerine Ağ Organizasyonlarının Etkileri: Örnek Olay Çalışması”, Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi, 7(2), 202-226.
  • Govindan, K.; Khodaverdi, R.; & Vafadarnikjoo, A. (2016), “A grey DEMATEL approach to develop third-party logistics provider selection criteria”, Industrial Management & Data Systems, 16(4), 690-722.
  • Grant, D., Juntunen, J., Juga, J. ve Juntunen, M. (2014), “Investigating brand equity of third-party service providers”, Journal of Services Marketing, 28(3), 214–222.
  • Güzel, D., Tüzemen, A. ve Yaprak, B. (2017), “Firmaların 3PL (Üçüncü Parti Lojistik) Hizmet Sağlayıcılarını Seçerken Kullandıkları Kriterler Üzerine Bir Çalışma: Erzurum İhracatçıları Örneği”, Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 31(3), 775-792.
  • Hingley, M., Lindgreen, A. ve Grant, D. B. (2015), “Intermediaries in power-laden retail supply chains: An opportunity to improve buyer–supplier relationships and collaboration”, Industrial Marketing Management, 50, 78–84.
  • Huemer, L. (2012), “Unchained from the chain: Supply management from a logistics service provider perspective”, Journal of Business Research, 65(2), 258–264.
  • Jafari, H.; Nyberg, A.; & Hilletofth, P. (2016), “Postponement and logistics flexibility in retailing: a multiple case study from Sweden”, Industrial Management & Data Systems, 116(3), 445-465.
  • Jena, N. ve Seth, N. (2016), “Investigating the perceptions of Indian employees on logistics network and logistics cost on Indian steel sector”, Asia Pacific Journal of Marketing and Logistics, 28(3), 565–574.
  • Kaynak, R. ve İyigün, İ. (2016), “The Effects of Corporate Governance: Implications for Third Party Logistics Providers' Marketing Capability and Long-Term Relationships”, Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 20(2), 0-0.
  • Keskin, M. H. (2011). Kavramlar, Prensipler, Uygulamalar Lojistik El Kitabı & Küresel Tedarik Zinciri Pratikleri. Gazi Kitabevi. Ankara.
  • Ko, W. W. J., Liu, G., Ngugi, I. K. ve Chapleo, C. (2018), “External supply chain flexibility and product innovation performance”, European Journal of Marketing, 52(9/10), 1981–2004.
  • Krizman, A. (2009), “Involvement, Knowledge Sharing and Proactive Improvement as Antecedents of Logistics Outsourcing Performance”, Economic and Business Review for Central and South - Eastern Europe, 11(3), 233-259.
  • Lai, K. (2004), “Service capability and performance of logistics service providers”, Transportation Research, Part E 40, 385–399.
  • Lin, Y.; Luo, J.; Cai, S.; Ma, S.; & Rong, K. (2016), “Exploring the service quality in the e-commerce context: a triadic view”, Industrial Management & Data Systems, 116(3), 388-415.
  • Marcus Wallenburg, C. ve Lukassen, P. (2011), “Proactive improvement of logistics service providers as driver of customer loyalty”, European Journal of Marketing, 45(3), 438–454.
  • Özer, Y. (2018), “Elektronik Ticaret Bilgi Sistemi (ETBİS) ve Bildirim Yükümlülükleri Uygulaması”, Vergi Dünyası Dergisi, 439, 167-171.
  • Rahman, S., Ahsan, K., Yang, L. ve Odgers, J. (2017), “An Investigation into critical challenges for multinational third-party logistics providers operating in China”, Journal of Business Research. https://doi.org/10.1016/j.jbusres.2017.09.053
  • Sahu, N. K.; Sahu, A. K.; & Sahu, A. K. (2015), “Appraisement and benchmarking of third-party logistic service provider by exploration of risk-based approach”, Cogent Business & Management, 2(1), 1-21.
  • Salih Börteçine, A. ve İsmail, İ. (2017), “Corporate and supply chain network governance of third party logistics service providers: Effects on buyers’ intention to continue the relationship”, Management & Marketing, 12(2), 277–296.
  • Sallnäs, U. ve Huge-Brodin, M. (2018), “De-greening of logistics? – Why environmental practices flourish and fade in provider-shipper relationships and networks”, Industrial Marketing Management, 74, 276–287. https://doi.org/10.1016/j.indmarman.2018.07.001
  • Scheinbaum, A. C. ve Wang, S. W. (2018), “Customer centricity and guanxi prevalence as social capital: a study of international business relationships”, Journal of Business & Industrial Marketing, 33(8), 1209–1220.
  • Sinkovics, R. R., Kuivalainen, O. ve Roath, A. S. (2018), “Value co-creation in an outsourcing arrangement between manufacturers and third party logistics providers: resource commitment, innovation and collaboration”, Journal of Business & Industrial Marketing, 33(4), 563–573.
  • Subramanian, N.; Gunasekaran, A.; Papadopoulos, T.; & Nie, P. (2016), “4th party logistics service providers and industrial cluster competitiveness”, Industrial Management & Data Systems, 116(7), 1303-1330.
  • Tan, A. W. K., Yifei, Z., Zhang, D. ve Hilmola, O.-P. (2014), “State of third party logistics providers in China”, Industrial Management & Data Systems, 114(9), 1322-1343.
  • Tan, A. W. K, Hilmola, O.-P. ve Binh, D. H. (2016), “Matching volatile demand with transportation services in Vietnam”, Asia Pacific Journal of Marketing and Logistics, 28(1), 160–174.
  • Tübitak-Ulakbim Veri Tabanı, https://trdizin.gov.tr/
  • Tedarik Zinciri Yönetimi Profesyonelleri Konseyi, 2019. https://cscmp.org/CSCMP/Academia/SCM_Definitions_and_Glossary_of_Terms/CSCMP/Educate/SCM_Definitions_and_Glossary_of_Terms.aspx?hkey=60879588-f65f-4ab5-8c4b-6878815ef921
  • Tenekecioğlu, B., Tokol, T., Çalık, N., Karalar, R., Timur, N. & Öztürk, A. (2003), Pazarlama Yönetimi, Anadolu Üniversitesi Yayınları, 2.Baskı, Eskişehir.
  • Tosun, F. & Emirza, E. (2014), “Endüstriyel Pazarlarda Müşteri Sadakati, Müşteri Memnuniyeti ve Müşteri Değerinin Ölçülmesi “Boyçelik” İşletmesine Yönelik Bir Alan Araştırması”, Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 19(4), 271-286.
  • Tuna, O. (2001), “Türkiye İçin Lojistik ve Denizcilik Stratejileri: Uluslararası ve Bölgesel Belirleyiciler”, Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 3(2), 208-226.
  • Vakulenko, Y., Hellström, D. ve Hjort, K. (2018), “What’s in the parcel locker? Exploring customer value in e-commerce last mile delivery”, Journal of Business Research, 88, 421–427.
  • Vieira, C. L. S., Coelho, A. S. ve Luna, M. M. M. (2013), “ICT implementation process model for logistics service providers”, Industrial Management & Data Systems, 113(4), 484-505.
  • Xing, Y., Grant, D. B., McKinnon, A. C. ve Fernie, J. (2011), “The interface between retailers and logistics service providers in the online market”, European Journal of Marketing, 45(3), 334–357.
  • Yıldız, M. S. ve Turan, İ. (2015), “Lojistik Dış Kaynak Kullanımı ve Lojistik Hizmet Sağlayıcılarının Rolü: Türkiye Çelik Boru Üretim İşletmelerinde Bir Araştırma”, İşletme ve Ekonomi Araştırmaları Dergisi, 6(1), 79-105.
  • Yuan, Y., Feng, B., Lai, F. ve Collins, B. J. (2018), “The role of trust, commitment, and learning orientation on logistic service effectiveness”, Journal of Business Research, 93, 37–50.
  • Zailani, S., Iranmanesh, M., Aziz, A. A. ve Kanapathy, K. (2017), “Halal logistics opportunities and challenges”, Journal of Islamic Marketing, 8(1), 127–139.
  • Zalluhoğlu, A. E., Aracıoğlu, B. ve Bozkurt, S. (2014), “Lojistik Köy Kurulumunun Lojistik Hizmet Sağlayıcılar Açısından Değerlendirilmesi: İzmir Örneği”, Ege Stratejik Araştırmalar Dergisi, 5(2), 81-104.
  • Zhu, Q., Krikke, H. ve Caniëls, M. (2016), “Collaborate or not? A system dynamics study on disruption recovery”, Industrial Management & Data Systems, 116(2), 271-290.
  • Zúñiga, R. ve Martínez, C. (2016), “A third-party logistics provider: To be or not to be a highly reliable organization”, Journal of Business Research, 69(10), 4435–4453.

THE MARKETING LITERATURE REVIEW FROM LOGISTICS PERSPECTIVE: THE LOGISTICS SERVICE PROVIDERS AND INDUSTRIAL MARKETING

Year 2019, Volume: 8 Issue: 16, 76 - 92, 06.01.2020

Abstract

The importance of logistic
activities coming increasingly into prominence in recent years. Therefore, the
number of enterprises that choose to carry out these logistics activities by
outsourcing logistics services providers are increasing day by day. These firms
that are experts in logistics and called as “logistics service provider” or ‘logistics
provider” have business relationships with enterprises that buy services from
them. And, this relationship is considered in industrial marketing field. In
this study, it is aimed to examine the academic studies conducted about
logistics service providers in the field of industrial marketing in the years
between 2009 and 2018. For this purpose, academic studies in journals in the
field of industrial marketing with the keywords “logistics service provider”
and “logistics provider” from national and international academic databases
related to the subject were analyzed.
As it can be seen in the Turkish literature that there is no study in the
field of marketing that classifies the researches related to the logistics
service providers on the basis of marketing theory, this study which aims to
examine the subject from the perspective of industrial marketing is expected to
contribute to the field. Due to the lack of studies addressing the issue in the
context of industrial marketing, various marketing journals that could be
related to were also analyzed by expanding the scope of the study
The studies analyzed were
evaluated in terms of author, title, year, published journal characteristics.

References

  • Ab Talib, M. S., Abdul Hamid, A. B. ve Chin, T. A. (2016), “Can halal certification influence logistics performance?”, Journal of Islamic Marketing, 7(4), 461–475.
  • Abdul Rahman, N. A., Melewar, T. C. ve Sharif, A. M. (2014), “The establishment of industrial branding through dyadic logistics partnership success (LPS): The case of the Malaysian automotive and logistics industry”, Industrial Marketing Management, 43(1), 67–76.
  • Acar A. Z. ve Köseoğlu A. M. (2014). Lojistik Yaklaşımıyla Tedarik Zinciri Yönetimi. Nobel Akademik Yayınları (1.Basım). Ankara.Altuntaş, C. ve Kurgun, O. A. (2013), “A Virtual Organization Model for International LCL Transportation”, Uludağ Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, XXXII(1), 185-214.
  • Banomyong, R. ve Supatn, N. (2011), “Selecting logistics providers in Thailand: a shippers’ perspective”, European Journal of Marketing, 45(3), 419–437.
  • Björklund, M.; & Forslund, H. (2018), “Exploring the sustainable logistics innovation process”, Industrial Management & Data Systems, 118(1), 204-217.
  • Bulgurcu, B.; & Nakiboglu, G. (2018), “An extent analysis of 3PL provider selection criteria: A case on Turkey cement sector”, Cogent Business & Management, 5(1), 1-17.
  • Chen, K.-Y. ve Wu, W.-T. (2011), “Applying Analytic Network Process in Logistics Service Provider Selection - a Case Study of the Industry Investing in Southeast Asia”, International Journal of Electronic Business Management, 9(1), 24-36.
  • Cheng, Y.-H. ve Lee, F. (2010), “Outsourcing reverse logistics of high-tech manufacturing firms by using a systematic decision-making approach: TFT-LCD sector in Taiwan”, Industrial Marketing Management, 39(7), 1111–1119.
  • Chou, S., Chen, C.-W. ve Kuo, Y.-T. (2018), “Flexibility, collaboration and relationship quality in the logistics service industry”, Asia Pacific Journal of Marketing and Logistics, 30(3), 555–570.
  • Cooper, A. L.; Huscroft, J. R.; Overstreet, R. E.; & Hazen, B. T. (2016), “Knowledge management for logistics service providers: the role of learning culture”, Industrial Management & Data Systems, 116(3), 584-602.
  • Czakon, W. ve Kawa, A. (2018), “Network myopia: An empirical study of network perception”, Industrial Marketing Management, 73, 116–124.
  • Çelik Teker, S. (2017), “The Implementation of Analytic Hierarchy Process in Pharmaceutical Industry for Selection Process of 3rd Party Logistics Service Provider”, Öneri Dergisi, 12 (48), 107-124.
  • Delfmann, W., Albers, S. ve Gehring, M. (2003), “The impact of electronic commerce on logistics service providers”, International Journal of Physical Distribution & Logistics Management, 32 (3), 203–222.
  • Du, F., Ang, S., Yang, F. ve Yang, C. (2018), “Price and distribution range of logistics service providers considering market competition”, Asia Pacific Journal of Marketing and Logistics, 30(4), 762–778.
  • Duong, H. T. ve Paché, G. (2016), “How Informational Integration Can Improve the Relationship Between Buyer and Supplier of Logistical Services: Empirical Evidence from Vietnam”, Journal of Applied Business Research, 32(1), 341.
  • Gidener Özaydın, N. G. (2016). The Servıce Faılure and Recovery Strategıes in Logıstıcs Servıce Sector. Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 14(2), 485-506.
  • Gidener Özaydın, G. & Deveci, A. (2015), “Lojistik Hizmet Sağlayıcı İşletmelerin Pazarlama Performansı Üzerine Ağ Organizasyonlarının Etkileri: Örnek Olay Çalışması”, Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi, 7(2), 202-226.
  • Govindan, K.; Khodaverdi, R.; & Vafadarnikjoo, A. (2016), “A grey DEMATEL approach to develop third-party logistics provider selection criteria”, Industrial Management & Data Systems, 16(4), 690-722.
  • Grant, D., Juntunen, J., Juga, J. ve Juntunen, M. (2014), “Investigating brand equity of third-party service providers”, Journal of Services Marketing, 28(3), 214–222.
  • Güzel, D., Tüzemen, A. ve Yaprak, B. (2017), “Firmaların 3PL (Üçüncü Parti Lojistik) Hizmet Sağlayıcılarını Seçerken Kullandıkları Kriterler Üzerine Bir Çalışma: Erzurum İhracatçıları Örneği”, Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 31(3), 775-792.
  • Hingley, M., Lindgreen, A. ve Grant, D. B. (2015), “Intermediaries in power-laden retail supply chains: An opportunity to improve buyer–supplier relationships and collaboration”, Industrial Marketing Management, 50, 78–84.
  • Huemer, L. (2012), “Unchained from the chain: Supply management from a logistics service provider perspective”, Journal of Business Research, 65(2), 258–264.
  • Jafari, H.; Nyberg, A.; & Hilletofth, P. (2016), “Postponement and logistics flexibility in retailing: a multiple case study from Sweden”, Industrial Management & Data Systems, 116(3), 445-465.
  • Jena, N. ve Seth, N. (2016), “Investigating the perceptions of Indian employees on logistics network and logistics cost on Indian steel sector”, Asia Pacific Journal of Marketing and Logistics, 28(3), 565–574.
  • Kaynak, R. ve İyigün, İ. (2016), “The Effects of Corporate Governance: Implications for Third Party Logistics Providers' Marketing Capability and Long-Term Relationships”, Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 20(2), 0-0.
  • Keskin, M. H. (2011). Kavramlar, Prensipler, Uygulamalar Lojistik El Kitabı & Küresel Tedarik Zinciri Pratikleri. Gazi Kitabevi. Ankara.
  • Ko, W. W. J., Liu, G., Ngugi, I. K. ve Chapleo, C. (2018), “External supply chain flexibility and product innovation performance”, European Journal of Marketing, 52(9/10), 1981–2004.
  • Krizman, A. (2009), “Involvement, Knowledge Sharing and Proactive Improvement as Antecedents of Logistics Outsourcing Performance”, Economic and Business Review for Central and South - Eastern Europe, 11(3), 233-259.
  • Lai, K. (2004), “Service capability and performance of logistics service providers”, Transportation Research, Part E 40, 385–399.
  • Lin, Y.; Luo, J.; Cai, S.; Ma, S.; & Rong, K. (2016), “Exploring the service quality in the e-commerce context: a triadic view”, Industrial Management & Data Systems, 116(3), 388-415.
  • Marcus Wallenburg, C. ve Lukassen, P. (2011), “Proactive improvement of logistics service providers as driver of customer loyalty”, European Journal of Marketing, 45(3), 438–454.
  • Özer, Y. (2018), “Elektronik Ticaret Bilgi Sistemi (ETBİS) ve Bildirim Yükümlülükleri Uygulaması”, Vergi Dünyası Dergisi, 439, 167-171.
  • Rahman, S., Ahsan, K., Yang, L. ve Odgers, J. (2017), “An Investigation into critical challenges for multinational third-party logistics providers operating in China”, Journal of Business Research. https://doi.org/10.1016/j.jbusres.2017.09.053
  • Sahu, N. K.; Sahu, A. K.; & Sahu, A. K. (2015), “Appraisement and benchmarking of third-party logistic service provider by exploration of risk-based approach”, Cogent Business & Management, 2(1), 1-21.
  • Salih Börteçine, A. ve İsmail, İ. (2017), “Corporate and supply chain network governance of third party logistics service providers: Effects on buyers’ intention to continue the relationship”, Management & Marketing, 12(2), 277–296.
  • Sallnäs, U. ve Huge-Brodin, M. (2018), “De-greening of logistics? – Why environmental practices flourish and fade in provider-shipper relationships and networks”, Industrial Marketing Management, 74, 276–287. https://doi.org/10.1016/j.indmarman.2018.07.001
  • Scheinbaum, A. C. ve Wang, S. W. (2018), “Customer centricity and guanxi prevalence as social capital: a study of international business relationships”, Journal of Business & Industrial Marketing, 33(8), 1209–1220.
  • Sinkovics, R. R., Kuivalainen, O. ve Roath, A. S. (2018), “Value co-creation in an outsourcing arrangement between manufacturers and third party logistics providers: resource commitment, innovation and collaboration”, Journal of Business & Industrial Marketing, 33(4), 563–573.
  • Subramanian, N.; Gunasekaran, A.; Papadopoulos, T.; & Nie, P. (2016), “4th party logistics service providers and industrial cluster competitiveness”, Industrial Management & Data Systems, 116(7), 1303-1330.
  • Tan, A. W. K., Yifei, Z., Zhang, D. ve Hilmola, O.-P. (2014), “State of third party logistics providers in China”, Industrial Management & Data Systems, 114(9), 1322-1343.
  • Tan, A. W. K, Hilmola, O.-P. ve Binh, D. H. (2016), “Matching volatile demand with transportation services in Vietnam”, Asia Pacific Journal of Marketing and Logistics, 28(1), 160–174.
  • Tübitak-Ulakbim Veri Tabanı, https://trdizin.gov.tr/
  • Tedarik Zinciri Yönetimi Profesyonelleri Konseyi, 2019. https://cscmp.org/CSCMP/Academia/SCM_Definitions_and_Glossary_of_Terms/CSCMP/Educate/SCM_Definitions_and_Glossary_of_Terms.aspx?hkey=60879588-f65f-4ab5-8c4b-6878815ef921
  • Tenekecioğlu, B., Tokol, T., Çalık, N., Karalar, R., Timur, N. & Öztürk, A. (2003), Pazarlama Yönetimi, Anadolu Üniversitesi Yayınları, 2.Baskı, Eskişehir.
  • Tosun, F. & Emirza, E. (2014), “Endüstriyel Pazarlarda Müşteri Sadakati, Müşteri Memnuniyeti ve Müşteri Değerinin Ölçülmesi “Boyçelik” İşletmesine Yönelik Bir Alan Araştırması”, Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 19(4), 271-286.
  • Tuna, O. (2001), “Türkiye İçin Lojistik ve Denizcilik Stratejileri: Uluslararası ve Bölgesel Belirleyiciler”, Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 3(2), 208-226.
  • Vakulenko, Y., Hellström, D. ve Hjort, K. (2018), “What’s in the parcel locker? Exploring customer value in e-commerce last mile delivery”, Journal of Business Research, 88, 421–427.
  • Vieira, C. L. S., Coelho, A. S. ve Luna, M. M. M. (2013), “ICT implementation process model for logistics service providers”, Industrial Management & Data Systems, 113(4), 484-505.
  • Xing, Y., Grant, D. B., McKinnon, A. C. ve Fernie, J. (2011), “The interface between retailers and logistics service providers in the online market”, European Journal of Marketing, 45(3), 334–357.
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There are 55 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Buket Özoğlu 0000-0003-1868-4554

Publication Date January 6, 2020
Published in Issue Year 2019 Volume: 8 Issue: 16

Cite

APA Özoğlu, B. (2020). PAZARLAMA LİTERATÜRÜNE LOJİSTİK PERSPEKTİFİNDEN BİR BAKIŞ: LOJİSTİK HİZMET SAĞLAYICILAR VE ENDÜSTRİYEL PAZARLAMA. Global Journal of Economics and Business Studies, 8(16), 76-92.