Araştırma Makalesi
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The Importance of Thematic Hotel Visuals for Potential Workforce's Intention to Work

Yıl 2023, Cilt: 7 Sayı: 2, 378 - 401, 27.09.2023

Murat Duyar , Nuray Özdipçiner

https://doi.org/10.32572/guntad.1232699

Öz

In this study, it was aimed to learn the intention of tourism students to work in themed and non-themed hotels with the Theory of Planned Behavior. For this purpose, a scenario and visuals of a themed and a non-themed hotels were presented to the participants. Based on this scenario and visuals, it was aimed to understand which hotel the participants would like to work in. A structured interview form was directed to the participants. The interviews were analyzed through content analysis and descriptive analysis. As a result of the study, it was determined that the majority of the participants preferred to work in a themed hotel and that past work experience was important in this decision. However, it was determined that the probability of working in one of these hotels in the future was close to each other both positively and negatively. In addition, the COVID-19 pandemic and having another job were identified as the reasons why the participants would not work in one of the hotels offered to them in the future.

Anahtar Kelimeler

Thematic Hotels Working Intention Potential Labour Theory of Planned Behavior Accomodation Facilities

Kaynakça

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  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.
  • Ajzen, I. & Madden, T. J. (1986). Prediction of goal-directed behavior: attitudes, ıntentions, and perceived behavioral control. Journal of Experimental Social Psychology, 22(5), s. 453–474.
  • Akçakanat, T. & Dinç, M. (2018). Planlanmış davranış teorisi bağlamında girişimcilik niyeti üzerinde makyavelist kişiliğin etkisi. Uluslararası İktisadi ve İdari İncelemeler Dergisi (17. UİK Özel Sayısı), 761-780. Akış
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  • Aksu, A. A. & Köksal, C. D. (2005). Perceptions and attitudes of tourism students in Turkey. International Journal of Contemporary Hospitality Management, 17(5), 436–447.
  • Babür, S. (2011). Antalya ili merkezindeki beş yıldızlı temalı ve tasarım otel işletmelerinde yenilik uygulamaları üzerine bir araştırma [Yüksek Lisans Tezi, Akdeniz Üniversitesi Sosyal Bilimler Enstitüsü, Antalya].
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  • Baker, D. A. & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785-804.
  • Baltacı, A. (2018). Nitel araştırmalarda örnekleme yöntemleri ve örnek hacmi sorunsalı üzerine kavramsal bir inceleme. Bitlis Eren Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 7(1), 231-274.
  • Bamberg, S., Ajzen, I. & Schmidt, P. (2003). Choice of travel mode in the theory of planned behavior: the roles of past behavior, habit, and reasoned action. Basic and Applied Social Psychology, 25(3), 175-187.
  • Baş, M. (2018). Algılanan otel imajının davranışsal niyetler üzerine etkisi: marmaris'teki 5 yıldızlı otellerde bir araştırma [Yüksek Lisans Tezi, Sıtkı Koçman Üniversitesi Sosyal Bilimler Enstitüsü, Muğla].
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  • Chang, S. & Tse, E. C.-Y. (2012). Understanding the initial career decisions of hospitality graduates in Hong Kong. Journal of Hospitality & Tourism Research, 39(1), 57–74.
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  • Çeti, B. (2018). Destinasyon deneyiminin destinasyon imajı algısı ve davranışsal niyetler üzerindeki etkisi: Kapadokya örneği [Yüksek Lisans Tezi, Çanakkale Onsekiz Mart Üniversitesi Sosyal Bilimler Enstitüsü, Çanakkale].
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Tematik Otel Görsellerinin Potansiyel İşgücünün Çalışma Niyeti Açısından Önemi

Yıl 2023, Cilt: 7 Sayı: 2, 378 - 401, 27.09.2023

Murat Duyar , Nuray Özdipçiner

https://doi.org/10.32572/guntad.1232699

Öz

Bu araştırmada turizm eğitimi alan öğrencilerin temalı ve temasız otellerde çalışma niyetlerinin Planlı Davranış Teorisi ile öğrenilmesi amaçlanmıştır. Bunun için katılımcılara bir senaryo ile temalı ve temasız iki otele ilişkin görseller sunulmuştur. Bu senaryo ve görsellere dayalı olarak katılımcıların hangi otelde çalışmak istediklerinin anlaşılması amaçlanmıştır. Katılımcılara yapılandırılmış görüşme formu yöneltilmiştir. Yapılan görüşmeler, içerik analizi ve betimsel analiz ile incelenmiştir. Araştırmanın sonucunda katılımcıların büyük çoğunluğunun temalı otelde çalışmayı tercih ettikleri ve bu kararlarında geçmiş çalışma tecrübesinin önemli olduğu belirlenmiştir. Ancak katılımcıların gelecekte bu otellerden birinde çalışma olasılıklarının hem olumlu hem de olumsuz olarak birbirine yakın olduğu tespit edilmiştir. Ayrıca katılımcıların gelecekte kendilerine sunulan otellerden birinde çalışmama olasılıklarına gerekçe olarak, COVID-19 salgını ve başka bir işte çalışıyor olmaları tespit edilmiştir.

Anahtar Kelimeler

Tematik Oteller Çalışma Niyeti Potansiyel İşgücü Planlı Davranış Teorisi Konaklama İşletmeleri

Kaynakça

  • Ahmad, W., Kim, W. G., Anwer, Z. & Zhuang, W. (2020). Schwartz personal values, theory of planned behavior and environmental consciousness: how tourists’ visiting ıntentions towards eco-friendly destinations are shaped?. Journal of Business Research, 110, 228-236.
  • Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.
  • Ajzen, I. & Madden, T. J. (1986). Prediction of goal-directed behavior: attitudes, ıntentions, and perceived behavioral control. Journal of Experimental Social Psychology, 22(5), s. 453–474.
  • Akçakanat, T. & Dinç, M. (2018). Planlanmış davranış teorisi bağlamında girişimcilik niyeti üzerinde makyavelist kişiliğin etkisi. Uluslararası İktisadi ve İdari İncelemeler Dergisi (17. UİK Özel Sayısı), 761-780. Akış
  • Roney, S. & Öztin, P. (2007). Career perceptions of undergraduate tourism students: a case study in Turkey. Journal of Hospitality, Leisure, Sport and Tourism Education, 6(1), 4-17.
  • Aksu, A. A. & Köksal, C. D. (2005). Perceptions and attitudes of tourism students in Turkey. International Journal of Contemporary Hospitality Management, 17(5), 436–447.
  • Babür, S. (2011). Antalya ili merkezindeki beş yıldızlı temalı ve tasarım otel işletmelerinde yenilik uygulamaları üzerine bir araştırma [Yüksek Lisans Tezi, Akdeniz Üniversitesi Sosyal Bilimler Enstitüsü, Antalya].
  • Back, K. J. (2005). The effects of image congruence on customers’ brand loyalty in the upper middle-class hotel industry. Journal of Hospitality & Tourism Research, 29(4), 448-467.
  • Baker, D. A. & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785-804.
  • Baltacı, A. (2018). Nitel araştırmalarda örnekleme yöntemleri ve örnek hacmi sorunsalı üzerine kavramsal bir inceleme. Bitlis Eren Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 7(1), 231-274.
  • Bamberg, S., Ajzen, I. & Schmidt, P. (2003). Choice of travel mode in the theory of planned behavior: the roles of past behavior, habit, and reasoned action. Basic and Applied Social Psychology, 25(3), 175-187.
  • Baş, M. (2018). Algılanan otel imajının davranışsal niyetler üzerine etkisi: marmaris'teki 5 yıldızlı otellerde bir araştırma [Yüksek Lisans Tezi, Sıtkı Koçman Üniversitesi Sosyal Bilimler Enstitüsü, Muğla].
  • Başkale, H. (2016). Nitel araştırmalarda geçerlik, güvenirlik ve örneklem büyüklüğünün belirlenmesi. Dokuz Eylül Üniversitesi Hemşirelik Fakültesi Elektronik Dergisi, 9(1), 23-28.
  • Bigné, J. E., Andreu, L. & Gnoth, J. (2005). The theme park experience: an analysis of pleasure, arousal and satisfaction. Tourism Management, 26(6), 833– 844.
  • Cahigas, M. M. L., Prasetyo, Y. T., Persada, S. F. & Nadlifatin, R. (2023). Examining filipinos’ intention to revisit siargao after super typhoon rai 2021 (odette): an extension of the theory of planned behavior approach. International Journal of Disaster Risk Reduction, 84, 103455.
  • Chandralal, L. & Valenzuela, F. R. (2013). Exploring memorable tourism experiences: antecedents and behavioural outcomes. Journal of Economics, Business and Management, 1(2), 177-181.
  • Chang, S. & Tse, E. C.-Y. (2012). Understanding the initial career decisions of hospitality graduates in Hong Kong. Journal of Hospitality & Tourism Research, 39(1), 57–74.
  • Chen, M. F. & Tung, P. J. (2014). Developing an extended theory of planned behavior model to predict consumers’ intention to visit green hotels. International Journal of Hospitality Management, 36, 221-230.
  • Chien, G. C. L., Yen, I.-Y. & Hoang, P.-Q. (2012). Combination of theory of planned behavior and motivation: an exploratory study of potential beach-based resorts in Vietnam. Asia Pacific Journal of Tourism Research, 17(5), 489– 508.
  • Christou, E. (2003). Guest loyalty likelihood in relation to hotels’ corporate ımage and reputation: a study of three countries in Europe. Journal of Hospitality & Leisure Marketing, 10(3/4), 85-99.
  • Chuang, N.-K. & Dellmann-Jenkins, M. (2010). Career decision making and intention: a study of hospitality undergraduate students. Journal of Hospitality & Tourism Research, 34(4), 512–530.
  • Clarke, J. E. (2013). Applying the theory of planned behavior to explain hotel employers’ ıntentıons to offer internships in Jamaica [Doktora Tezi, Oklahoma State Üniversitesi, Oklahoma].
  • Çeti, B. (2018). Destinasyon deneyiminin destinasyon imajı algısı ve davranışsal niyetler üzerindeki etkisi: Kapadokya örneği [Yüksek Lisans Tezi, Çanakkale Onsekiz Mart Üniversitesi Sosyal Bilimler Enstitüsü, Çanakkale].
  • Dean, A., Morgan, D. & Tan, T. E. (2002). Service quality and customers’ willingness to pay more for travel services. Journal of Travel, Tourism Marketing, 12(2/3), 95–110.
  • Dilsiz, B. (2009, Aralık 17). Otelciliğin gelecek trendi "dizayn oteller". https://www.turizmgazetesi.com/news.aspx?Id=51704 adresinden 14 Haziran 2021 tarihinde alınmıştır.
  • Evcil, A. (2017). İstanbul'u ziyaret eden turistlerin sokak yiyeceği deneyimi, memnuniyet ve davranışsal niyetleri arasındaki ilişkilerin belirlenmesine yönelik bir araştırma [Yüksek Lisans Tezi İstanbul Üniversitesi Sosyal Bilimler Enstitüsü, İstanbul].
  • Fishbein, M. & Ajzen, I. (2011). Predicting and Changing Behavior: The Reasoned Action Approach. Psychology Press: New York.
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  • Hasan, M. R., Setarnawat, S. & Sungsuwan, T. (2021). Factors affecting tourist behavior towards the tourists’ decision-making to visit heritage site: a case study at Lalbagh Fort in Dhaka, Bangladesh. Burapha Journal of Business Management Burapha University, 10(1), 130-149.
  • Hongli, S. (2015). The relationships between ındividual modernity, parental ınfluence, perceived hotel job ımage and career ıntentions: a study of hospitality students in China [Doktora Tezi, Hong Kong Politeknik Üniversitesi, Hong Kong].
  • Hsieh, C.-M., Park, S. H. & McNally, R. (2016). Application of the extended theory of planned behavior to ıntention to travel to Japan among Taiwanese youth: ınvestigating the moderating effect of past visit experience. Journal of Travel & Tourism Marketing, 33(5), 717–729.
  • Hsu, M.-S. (2012). A study of internship attitude, subjective norm, perceived behavioral control, and career planning of hospitality vocational college students. Journal of Hositality, Leisure, Sport & Tourism Education, 11(1), 5–11.
  • Hung, K., Wang, S. & Tang, C. (2015). Understanding the normative expectations of cutomers toward buddhism-themed hotels. International Journal of Contemporary Hospitality Management, 27(7), 1409–1441.
  • Jenkins, A. K. (2001). Making a career of it? hospitality students’ future perspectives: an Anglo‐Dutch study. International Journal of Contemporary Hospitality Management, 13(1), 13–20.
  • Kamath, V., Ribeiro, M. A., Woosnam, K. M., Mallya, J. & Kamath, G. (2023). Determinants of visitors’ loyalty to religious sacred event places: a multigroup measurement ınvariance model. Journal of Travel Research, 62(1), 176-196.
  • Kandampully, J. & Suhartanto, D. (2003). The role of customer satisfaction and ımage in gaining customer loyalty in the hotel industry. Journal of Hospitality & Leisure Marketing, 10(1), 3-25.
  • Kocagöz, E. S. (2010). Kadınların makyaj malzemelerini satın alma davranışlarının in elenmesi: planlanmış davranış teorisinin bir uygulaması [Doktora Tezi, Erciyes Üniversitesi Sosyal Bilimler Enstitüsü, Kayseri].
  • Kocagöz, E. & Dursun, Y. (2010). Algılanan davranışsal kontrol, ajzen'in teorisinde nasıl konumlanır? alternatif model analizleri. Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomik Araştırmalar Dergisi, (2), 139-152.
  • Korkmaz, S. & Sertoğlu, A. (2013). Genç tüketicilerin sürdürülebilir gıda tüketimi davranışının güven ve değerlere dayanan planlı davranış teorisi kapsamında tartışılması. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 31(1), 127-152
  • Kozak, M. (2001). Repeaters’ behavior at two distinct destinations. Annals of Tourism Research, 28(3), 784–807.
  • Kozak, M. (2017). Bilimsel araştırma: tasarım, yazım ve yayım teknikleri (3. Baskı). Detay Yayıncılık.
  • Köse, H. H. (2019). Sakin şehirde (cittaslow) yaşayanların misafirperverlik anlayışlarının yerli turistlerin şehri tekrar ziyaret etme niyeti üzerindeki etkisi: Seferihisar örneği [Yüksek Lisans Tezi, Uludağ Üniversitesi Sosyal Bilimler Enstitüsü, Bursa].
  • Kusluvan, S. & Kusluvan, Z. (2000). Perceptions and attitudes of undergraduate tourism students towards working in the tourism industry in Turkey. Tourism Management, 21(3), 251–269.
  • Küçük, E. (2012). Planlanmış davranış teorisi çerçevesinde mali müşavir (smmm) olma niyetinin altında yatan faktörlerin analizi. Uluslararası Yönetim İktisat ve İşletme Dergisi, 7(14), 145-162.
  • Lam, T. & Hsu, C. H. C. (2006). Predicting behavioral ıntention of choosing a travel destination. Tourism Management, 27(4), 589–599.
  • Lego Muñoz, C. & Wood, N. T. (2009). A recipe for success: understanding regional perceptions of authenticity in themed restaurants. International Journal of Culture, Tourism and Hospitality Research, 3(3), 269-280.
  • Li, C. & Huang, X. (2023). How does COVID-19 risk perception affect wellness tourist intention: findings on Chinese generation z. Sustainability, 15(1), 141.
  • Lobb, A., Mazzocchi, M. & Traill, W. (2007). Modeling risk perception and trust in food safety ınformation within the theory of planned behavior. Food Quality and Preference, 18(2), 384–395.
  • Loureiro, S. M. C. (2014). The role of the rural tourism experience economy in place attachment and behavioral intentions. International Journal of Hospitality Management, 40, 1–9.
  • Manosuthi, N., Lee, J. S. & Han, H. (2020). Predicting the revisit ıntention of volunteer tourists using the merged model between the theory of planned behavior and norm activation model. Journal of Travel & Tourism Marketing, 37(4), 510-532.
  • McGoun, E. G., Dunkak, W. H., Bettner, M. S. & Allen, D. E. (2003). Walt’s street and wall street: theming, theater, and experıence in finance. Critical Perspectives on Accounting, 14(6), 647–661.
  • McLellan, H. (2000). Experience design. CyberPsychology & Behavior, 3(1), 59– 69. Milman, A. (2010). The global theme park industry. Worldwide Hospitality and Tourism Themes, 2(3), 220–237.
  • Mok, C. & Armstrong, R. W. (1995). Leisure travel destination choice criteria of Hong Kong residents. Journal of Travel & Tourism Marketing, 4(1), 99– 104.
  • Montano, D.E. & Kasprzyk, D. (2008). Theory of reasoned action, theory of planned behavior, and the integrated behavioral model, İçinde: Glanz, K., Rimer, B. K. ve Viswanath, K. (ed.), Health behavior and health education (5. Baskı, s. 67–96) içinde. Jossey-Bass.
  • Omura, M., Stone, T. E., Maguire, J. & Levett-Jones, T. (2018). Exploring Japanese nurses’ perceptions of the relevance and use of assertive communication in healthcare: a qualitative study informed by the theory of planned behaviour. Nurse Education Today, 67, 100–107.
  • Orhan, A. (2015). Türkiye’de Lisans Düzeyinde Turizm Eğitimi Alan Öğrencilerin Turizm Sektörü İle İlgili Algılarının Çalışma Niyetleri Üzerindeki Etkisinin Belirlenmesi [Yüksek Lisans Tezi, Osmangazi Üniversitesi Sosyal Bilimler Enstitüsü, Eskişehir].
  • Özer, L., Kement, Ü. & Gültekin, B. (2015). Genişletilmiş planlanmış davranış teorisi kapsamında yeşil yıldızlı otelleri tekrar ziyaret etme niyeti. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 33(4), 59-85.
  • Panwanitdumrong, K. & Chen, C.L., (2021). Investigating factors influencing tourists' environmentally responsible behavior with extended theory of planned behavior for coastal tourism in Thailand. Marine Pollution Bulletin, 169, 112507.
  • Park, S. A., Kim, H. & Lee, K.-W. (2017). Perceptions of determinants of job selection in the hospitality and tourism ındustry: the case of Korean university students. Journal of Human Resources in Hospitality & Tourism, 16(4), 422–444.
  • Quintal, V. A., Lee, J. A. & Soutar, G. N. (2010). Risk, uncertainty and the theory of planned behavior: a tourism example. Tourism Management, 31(6), 797–805.
  • Richardson, S. (2009). Undergraduates’ perceptions of tourism and hospitality as a career choice. International Journal of Hospitality Management, 28(3), 382-388.
  • Richardson, S. (2010). Tourism and hospitality students’ perceptions of a career in the ındustry: a comparison of domestic (Australian) students and ınternational students studying in Australia. Journal of Hospitality and Tourism Management, 17(1), 1–11.
  • Richardson, S. & Butler, G. (2012). Attitudes of Malaysian tourism and hospitality students' towards a career in the Industry. Asia Pacific Journal of Tourism Research, 17(3), 262-276.
  • Ross, G. F. (1994). What do Australian school leavers want of the industry?. Tourism Management, 15(1), 62–66.
  • Ryu, K., Han, H. & Kim, T.H. (2008). The relationships among overall quickcasual restaurant ımage, perceived value, customer satisfaction, and behavioral intentions. International Journal of Hospitality Management, 27(3), 459-469.
  • Ryu, K., Lee, H.-R. & Kim, W.G. (2012). The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions. International Journal of Contemporary Hospitality Management, 24(2), 200-223.
  • Siu, G., Cheung, C. & Law, R. (2012). Developing a conceptual framework for measuring future career intention of hotel interns. Journal of Teaching in Travel & Tourism, 12(2), 188–215.
  • Soliman, M. (2021). Extending the theory of planned behavior to predict tourism destination revisit intention. International Journal of Hospitality & Tourism Administration, 22(5), 524-549.
  • Song, Z. & Chon, K. (2012). General self-efficacy's effect on career choice goals via vocational interests and person–job fit: a mediation model. International Journal of Hospitality Management, 31(3), 798-808.
  • Sönmez, S. & Graefe, A. (1998). Determining future travel behavior from past travel experiece and perceptions of risk and safety. Journal of Travel Research, 37(2), 171–177.
  • Tan, C. L. H., Hassali, M. A., Saleem, F., Shafie, A. A., Aljadhay, H. & Gan, V. B. (2016). Building intentions with the theory of planned behaviour: a qualitative assessment of salient beliefs about pharmacy value added services in Malaysia. Health Expectations, 19(6), 1215-1225.
  • Tan, Y., Ying, X., Gao, W., Wang, S. & Liu, Z. (2023). Applying an extended theory of planned behavior to predict willingness to pay for green and low-carbon energy transition. Journal of Cleaner Production, 387, 135893.
  • Wen, H., Leung, X., Li, X. & Kwon, J. (2018). What influences Chinese students’ intentions to pursue hospitality careers? a comparison of three-year versus four-year hospitality programs. Journal of Hospitality, Leisure, Sport & Tourism Education, 23, 70–81.
  • Wood, N. T. & Lego Muñoz, C. (2007). “No rules, just right” or is it? the role of themed restaurants as cultural ambassadors. Tourism and Hospitality Research, 7(3-4), 242–255.
  • Xiao, Q., Zhang, H. Q. & Huang, H. (2013). The effects of hotel theme strategy: an examination on the perceptions of hotel guests on theme elements. Journal of China Tourism Research, 9(1), 133–150.
  • Yayla, Ö. (2017). Rekreasyon Etkinliklerinde Hizmet Kalitesinin Destinasyon İmaj Algısı ve Davranışsal Niyetler Üzerine Etkisi [Doktora Tezi, Gazi Üniversitesi Sosyal Bilimler Enstitüsü, Ankara].
  • Yıldırım, A. & Şimşek, H. (2018). Sosyal Bilimlerde Nitel Araştırma Yöntemleri (11. Baskı), Seçkin Yayıncılık.
  • Zabkar, V., Brencic, M.M. & Dmitrovic, T. (2010). Modelling perceived quality, visitor satisfaction and behavioural intentions at the destination level. Tourism Management, 31(4), 537-546.
  • Zhang, W. (2007). Why ıs: understanding undergraduate students' intentions to choose an information systems major. Journal of Information Systems Education, 18(4), 447-458.
Toplam 82 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Turizm (Diğer)
Bölüm Makaleler
Yazarlar

Murat Duyar 0000-0001-5470-0668

Nuray Özdipçiner 0000-0001-6968-5691

Yayımlanma Tarihi 27 Eylül 2023
Kabul Tarihi 25 Nisan 2023
Yayımlandığı Sayı Yıl 2023 Cilt: 7 Sayı: 2

Kaynak Göster

APA Duyar, M., & Özdipçiner, N. (2023). Tematik Otel Görsellerinin Potansiyel İşgücünün Çalışma Niyeti Açısından Önemi. Güncel Turizm Araştırmaları Dergisi, 7(2), 378-401. https://doi.org/10.32572/guntad.1232699

Değerli Araştırmacılar,

Dergimize gönderilen çalışmalar geliş sırasına ve konusuna göre öncelikle editör değerlendirmesinden geçmekte, editör görüşü doğrultusunda hakem değerlendirmesine karar verilmektedir. Değerlendirme süreci tamamlanan çalışmalar da aynı şekilde değerlendirmenin tamamlanma tarihlerine, türlerine ve kapsamlarına göre yayıma kabul edilmektedir. Bu yüzden GTAD'a gönderilen çalışmaların herhangi bir sayıda yayıma kabul edileceğinin planlanarak önerilmemesi gerektiğini tekrar hatırlatmak isteriz. Detaylı bilgi için yayın politkası incelenebilir.