Araştırma Makalesi
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Comparison of the Expectations of the Business Life of Z and Y Generation

Yıl 2020, Cilt: 13 Sayı: 1, 218 - 241, 30.06.2020
https://doi.org/10.17218/hititsosbil.734483

Öz

The main purpose of this research is to reveal the expectations of the generations named Y and Z from business life, to compare the expectations of these generations and transmit to its executive with the aim of shedding light. In the first part of the research, information about generations is given. In the second part, a research was conducted on the expectations of generation Y with Z generation, which are important for 21st century business life, from business life. The questionnaire form used in the research was applied to the students of Gümüşhane University and the data obtained from the questionnaire was used. Independent groups t test analysis was used in the research. As a result of the research, it has been concluded that the Y and Z generations have same expectations from the business life in terms of communication and decision making. As a result of the research, it has been concluded that theY and Z generations have different expectations from the business life in terms of organizational culture, leader, team work, motivation and development.

Kaynakça

  • Alwin, D. F., & McCammon, R. J. (2007). Rethinking generations. Research in Human Development, 4(3-4), 219-237. doi: 10.1080/15427600701663072.
  • Biggs, S. (2007). Thinking about generations: Conceptual positions and policy implications. Journal of social issues, 63(4), 695-711. Erişim adresi: https://spssi.onlinelibrary.wiley.com/doi/pdf/10.1111/j.15404560.2007.00531.x?casa_token=AyoiRVRt1osAAAAA:q9cTDp5ie3cMXHL5CEPd5oGnSpSW0xXF0rGUUDBsnfnObtbRszUoykeI3GGacrRsookHmSVwwJt7AWmD.
  • Broadbridge, A. M., Maxwell, G. A., & Ogden, S. M. (2007). 13_2_30: Experiences, Perceptions and Expectations of Retail Employment for Generation Y. Career Development International, 1-39. Erişim adresi: https://dspace.stir.ac.uk/bitstream/1893/681/1/Rerevised%20final%20Generation%20Y%20journal%20Article%20(CDI%20-%2011.05.pdf.
  • Buckley, M. R., Beu, D. S., Novicevic, M. M., & Sigerstad, T. D. (2001). Managing generation next: Individual and organizational perspectives. Review of Business, 22, 81-85. Erişim adresi: http://eds.b.ebscohost.com/eds/pdfviewer/pdfviewer?vid=0&sid=5ad9e948-1c18-4d12-9eca-a42dfe4991d4%40pdc-v-sessmgr02.
  • Carolyn, A. M. (2005). From high maintenance to high productivity. What managers need to know about Generation Y. Industrial and Commercial Training, 37(1), 39-44. Erişim adresi:https://pdfs.semanticscholar.org/3612/639dc3546f86f7c411065d720cac29da306a.pdf.
  • Glass, A. (2007). Understanding generational differences for competitive success. Industrial and commercial training, 98-103. doi:10.1108/00197850710732424.
  • Golovinski, M. S. (2011). Event 3.0: How Generation Y & Z are Re-shaping the Events Industry.
  • Green, B. (2006). Marketing to Leading-edge Baby Boomers: Perceptions, Principles, Practices, Predictions. New York, ABD: Paramount Market Publishing.
  • Jurkiewicz, C. L. (2000). Generation X and the public employee. Public Personnel Management, 29(1), 55-74. Erişim adresi: http://eds.b.ebscohost.com/eds/pdfviewer/pdfviewer?vid=0&sid=d6c00279-4426-44e3-ae07-c4270b2a4b78%40pdc-v-sessmgr01
  • Jusoh, M., Simun, M., & Chong, S. C. (2011). Expectation gaps, job satisfaction, and organizational commitment of fresh graduates: Roles of graduates, higher learning institutions and employers. Education+ Training, 53(6), 515-530. doi: 10.1108/00400911111159476.
  • Kalaycı, S. (2008). SPSS uygulamalı çok değişkenli istatistik teknikleri. Ankara: Asil Yayın Dağıtım Ltd. Şti.
  • Kerstein, D. (2014). Today’s generations face new communication gaps. USA Today. Erişim adresi: http://www.kcnawic.org/uploads/4/4/7/2/4472081/04-15-2014.pdf
  • Levickaite, R. (2010). Generations X, Y, Z: How social networks form the concept of the world without borders (the case of Lithuania). LIMES: Cultural Regionalistics, 3(2), 170-183. doi:10.3846/limes.2010.17.
  • Lower, Judith. “Brace Yourself Here Comes Generation Y”, Critical Care Nurse.28:5, 2008, 80-84. Erişim adresi: http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=0&sid=5ce6e339-7b68-4eb7-87a8-7bee257066e4%40sdc-v-sessmgr02
  • Mishra, R. K., Sarkar, S., & Singh, P. (Eds.). (2012). Today’s HR for a sustainable tomorrow (Vol. 1). Allied Publishers.
  • O'Bannon, G. (2001). Managing our future: The generation X factor. Public Personnel Management, 30(1), 95-110. Erişim adresi: http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=0&sid=104fdf47-30fb-4b1f-8322-56026e355859%40sdc-v-sessmgr03.
  • Rothman, D. (2014) A Tsunami of Learners Called Generation Z. Erişim adresi: https://mdle.net/Journal/A_Tsunami_of_Learners_Called_Generation_Z.pdf
  • Schawbel, D. (2014). The High School Careers Study. Erişim adresi: https://ct2.cpiworld.com/PortalFiles/9d9037e1-4726-430f-baa1-b14948fbf0f3.pdf.
  • Sladek, B. S., & Grabinger, A. (2016). The first generation of the 21st Century has arrived!, 16. Erişim adresi: https://www.xyzuniversity.com/wp-content/uploads/2018/08/GenZ_Final-dl1.pdf.
  • Srinivasan, V. (2012). Multi generations in the workforce: Building collaboration. IIMB Management Review, 24(1), 48-66. doi:10.1016/j.iimb.2012.01.004.
  • Sullivan, S. E., Forret, M. L., Carraher, S. M., & Mainiero, L. A. (2009). Using the kaleidoscope career model to examine generational differences in work attitudes. Career Development International. Erişim adresi: https://digitalcommons.fairfield.edu/cgi/viewcontent.cgi?article=1057&context=business-facultypubs.
  • Tapscott, D. (2009). Grown up digital. Boston: McGraw-Hill Education. Erişim adresi: https://studynotesunisa.co.za/wp-content/uploads/2018/12/grown-up-digital-tapscott-e.pdf.
  • Tolbize, A. (2008). Generational differences in the workplace. Research and training center on community living, 5(2), 1-21. Erişim adresi: https://rtc3.umn.edu/docs/2_18_Gen_diff_workplace.pdf.
  • Tulgan, B., & Martin, C. A. (2001). Managing Generation Y: Global citizens born in the late seventies and early eighties. Human Resource Development.
  • Twenge, J. M., Campbell, S. M., Hoffman, B. J., & Lance, C. E. (2010). Generational differences in work values: Leisure and extrinsic values increasing, social and intrinsic values decreasing. Journal of management, 36(5), 1117-1142. doi: 10.1177/0149206309352246.
  • Zencirkıran, M. (2017). Davranış bilimleri, Bursa: Dora Yayınevi.

Y VE Z KUŞAKLARININ İŞ HAYATINDAN BEKLENTİLERİNİN KARŞILAŞTIRILMASI

Yıl 2020, Cilt: 13 Sayı: 1, 218 - 241, 30.06.2020
https://doi.org/10.17218/hititsosbil.734483

Öz

Bu araştırmanın ana amacı, Y ve Z kuşaklarının iş hayatından beklentilerinin ortaya konulması, bu kuşakların iş hayatından beklentilerinin karşılaştırılması ve bu beklentilerin kuşak yöneticilerine ışık tutması amacı ile aktarılmasıdır. Araştırmanın ilk bölümünde kuşaklar hakkında bilgi verilmiştir. İkinci bölümünde ise Y kuşağı ile 21. yüzyıl iş hayatı için önem teşkil eden Z kuşağının iş hayatından beklentileri üzerine bir araştırma yapılmıştır. Araştırmada kullanılan anket formu Gümüşhane Üniversitesi öğrencilerine uygulanmış ve anket sonucu elde edilen ver ilerden faydalanılmıştır. Araştırma kapsamında bağımsız gruplar t testi analizi uygulanmıştır. Araştırmada Y ve Z kuşaklarının iş hayatından iletişim ve karar verme konularında aynı beklentilere; örgüt kültürü, lider, takım çalışması, motivasyon ve gelişme konularında ise farklı beklentilere sahip olduğu sonucuna ulaşılmıştır.

Kaynakça

  • Alwin, D. F., & McCammon, R. J. (2007). Rethinking generations. Research in Human Development, 4(3-4), 219-237. doi: 10.1080/15427600701663072.
  • Biggs, S. (2007). Thinking about generations: Conceptual positions and policy implications. Journal of social issues, 63(4), 695-711. Erişim adresi: https://spssi.onlinelibrary.wiley.com/doi/pdf/10.1111/j.15404560.2007.00531.x?casa_token=AyoiRVRt1osAAAAA:q9cTDp5ie3cMXHL5CEPd5oGnSpSW0xXF0rGUUDBsnfnObtbRszUoykeI3GGacrRsookHmSVwwJt7AWmD.
  • Broadbridge, A. M., Maxwell, G. A., & Ogden, S. M. (2007). 13_2_30: Experiences, Perceptions and Expectations of Retail Employment for Generation Y. Career Development International, 1-39. Erişim adresi: https://dspace.stir.ac.uk/bitstream/1893/681/1/Rerevised%20final%20Generation%20Y%20journal%20Article%20(CDI%20-%2011.05.pdf.
  • Buckley, M. R., Beu, D. S., Novicevic, M. M., & Sigerstad, T. D. (2001). Managing generation next: Individual and organizational perspectives. Review of Business, 22, 81-85. Erişim adresi: http://eds.b.ebscohost.com/eds/pdfviewer/pdfviewer?vid=0&sid=5ad9e948-1c18-4d12-9eca-a42dfe4991d4%40pdc-v-sessmgr02.
  • Carolyn, A. M. (2005). From high maintenance to high productivity. What managers need to know about Generation Y. Industrial and Commercial Training, 37(1), 39-44. Erişim adresi:https://pdfs.semanticscholar.org/3612/639dc3546f86f7c411065d720cac29da306a.pdf.
  • Glass, A. (2007). Understanding generational differences for competitive success. Industrial and commercial training, 98-103. doi:10.1108/00197850710732424.
  • Golovinski, M. S. (2011). Event 3.0: How Generation Y & Z are Re-shaping the Events Industry.
  • Green, B. (2006). Marketing to Leading-edge Baby Boomers: Perceptions, Principles, Practices, Predictions. New York, ABD: Paramount Market Publishing.
  • Jurkiewicz, C. L. (2000). Generation X and the public employee. Public Personnel Management, 29(1), 55-74. Erişim adresi: http://eds.b.ebscohost.com/eds/pdfviewer/pdfviewer?vid=0&sid=d6c00279-4426-44e3-ae07-c4270b2a4b78%40pdc-v-sessmgr01
  • Jusoh, M., Simun, M., & Chong, S. C. (2011). Expectation gaps, job satisfaction, and organizational commitment of fresh graduates: Roles of graduates, higher learning institutions and employers. Education+ Training, 53(6), 515-530. doi: 10.1108/00400911111159476.
  • Kalaycı, S. (2008). SPSS uygulamalı çok değişkenli istatistik teknikleri. Ankara: Asil Yayın Dağıtım Ltd. Şti.
  • Kerstein, D. (2014). Today’s generations face new communication gaps. USA Today. Erişim adresi: http://www.kcnawic.org/uploads/4/4/7/2/4472081/04-15-2014.pdf
  • Levickaite, R. (2010). Generations X, Y, Z: How social networks form the concept of the world without borders (the case of Lithuania). LIMES: Cultural Regionalistics, 3(2), 170-183. doi:10.3846/limes.2010.17.
  • Lower, Judith. “Brace Yourself Here Comes Generation Y”, Critical Care Nurse.28:5, 2008, 80-84. Erişim adresi: http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=0&sid=5ce6e339-7b68-4eb7-87a8-7bee257066e4%40sdc-v-sessmgr02
  • Mishra, R. K., Sarkar, S., & Singh, P. (Eds.). (2012). Today’s HR for a sustainable tomorrow (Vol. 1). Allied Publishers.
  • O'Bannon, G. (2001). Managing our future: The generation X factor. Public Personnel Management, 30(1), 95-110. Erişim adresi: http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=0&sid=104fdf47-30fb-4b1f-8322-56026e355859%40sdc-v-sessmgr03.
  • Rothman, D. (2014) A Tsunami of Learners Called Generation Z. Erişim adresi: https://mdle.net/Journal/A_Tsunami_of_Learners_Called_Generation_Z.pdf
  • Schawbel, D. (2014). The High School Careers Study. Erişim adresi: https://ct2.cpiworld.com/PortalFiles/9d9037e1-4726-430f-baa1-b14948fbf0f3.pdf.
  • Sladek, B. S., & Grabinger, A. (2016). The first generation of the 21st Century has arrived!, 16. Erişim adresi: https://www.xyzuniversity.com/wp-content/uploads/2018/08/GenZ_Final-dl1.pdf.
  • Srinivasan, V. (2012). Multi generations in the workforce: Building collaboration. IIMB Management Review, 24(1), 48-66. doi:10.1016/j.iimb.2012.01.004.
  • Sullivan, S. E., Forret, M. L., Carraher, S. M., & Mainiero, L. A. (2009). Using the kaleidoscope career model to examine generational differences in work attitudes. Career Development International. Erişim adresi: https://digitalcommons.fairfield.edu/cgi/viewcontent.cgi?article=1057&context=business-facultypubs.
  • Tapscott, D. (2009). Grown up digital. Boston: McGraw-Hill Education. Erişim adresi: https://studynotesunisa.co.za/wp-content/uploads/2018/12/grown-up-digital-tapscott-e.pdf.
  • Tolbize, A. (2008). Generational differences in the workplace. Research and training center on community living, 5(2), 1-21. Erişim adresi: https://rtc3.umn.edu/docs/2_18_Gen_diff_workplace.pdf.
  • Tulgan, B., & Martin, C. A. (2001). Managing Generation Y: Global citizens born in the late seventies and early eighties. Human Resource Development.
  • Twenge, J. M., Campbell, S. M., Hoffman, B. J., & Lance, C. E. (2010). Generational differences in work values: Leisure and extrinsic values increasing, social and intrinsic values decreasing. Journal of management, 36(5), 1117-1142. doi: 10.1177/0149206309352246.
  • Zencirkıran, M. (2017). Davranış bilimleri, Bursa: Dora Yayınevi.
Toplam 26 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Aysegül Düzgün 0000-0002-5716-671X

Yayımlanma Tarihi 30 Haziran 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 13 Sayı: 1

Kaynak Göster

APA Düzgün, A. (2020). Y VE Z KUŞAKLARININ İŞ HAYATINDAN BEKLENTİLERİNİN KARŞILAŞTIRILMASI. Hitit Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 13(1), 218-241. https://doi.org/10.17218/hititsosbil.734483
AMA Düzgün A. Y VE Z KUŞAKLARININ İŞ HAYATINDAN BEKLENTİLERİNİN KARŞILAŞTIRILMASI. hititsosbil. Haziran 2020;13(1):218-241. doi:10.17218/hititsosbil.734483
Chicago Düzgün, Aysegül. “Y VE Z KUŞAKLARININ İŞ HAYATINDAN BEKLENTİLERİNİN KARŞILAŞTIRILMASI”. Hitit Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 13, sy. 1 (Haziran 2020): 218-41. https://doi.org/10.17218/hititsosbil.734483.
EndNote Düzgün A (01 Haziran 2020) Y VE Z KUŞAKLARININ İŞ HAYATINDAN BEKLENTİLERİNİN KARŞILAŞTIRILMASI. Hitit Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 13 1 218–241.
IEEE A. Düzgün, “Y VE Z KUŞAKLARININ İŞ HAYATINDAN BEKLENTİLERİNİN KARŞILAŞTIRILMASI”, hititsosbil, c. 13, sy. 1, ss. 218–241, 2020, doi: 10.17218/hititsosbil.734483.
ISNAD Düzgün, Aysegül. “Y VE Z KUŞAKLARININ İŞ HAYATINDAN BEKLENTİLERİNİN KARŞILAŞTIRILMASI”. Hitit Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 13/1 (Haziran 2020), 218-241. https://doi.org/10.17218/hititsosbil.734483.
JAMA Düzgün A. Y VE Z KUŞAKLARININ İŞ HAYATINDAN BEKLENTİLERİNİN KARŞILAŞTIRILMASI. hititsosbil. 2020;13:218–241.
MLA Düzgün, Aysegül. “Y VE Z KUŞAKLARININ İŞ HAYATINDAN BEKLENTİLERİNİN KARŞILAŞTIRILMASI”. Hitit Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, c. 13, sy. 1, 2020, ss. 218-41, doi:10.17218/hititsosbil.734483.
Vancouver Düzgün A. Y VE Z KUŞAKLARININ İŞ HAYATINDAN BEKLENTİLERİNİN KARŞILAŞTIRILMASI. hititsosbil. 2020;13(1):218-41.