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SÜRDÜRÜLEBİLİR TÜKETİM MOTİVASYONUNDA SÜRDÜRÜLEBİLİR MODA KAVRAMININ ETKİSİ

Year 2022, Volume: 4 Issue: 1, 79 - 110, 28.02.2022

Peruze Cansu Akdeniz , Yunus Dursun

Abstract

Gün geçtikçe artan ekolojik sorunlar, bireylerin yeşil tüketim motivasyonlarına da yön vermektedir. Ekolojik sorunların sorumlusu olan sektörlerden birinin de moda endüstrisi olduğu düşünüldüğünde, tüketicilerin sürdürülebilir moda ürünlerine yönelmesi beklenen bir durum haline gelmektedir. Bu sebeple, mevcut araştırma tüketicilerin sürdürülebilir giyim ürünlerine yönelik davranışsal niyetlerinin itici güçlerini ve önündeki engelleri araştırmak üzere yapılmıştır. Bu doğrultuda, kolayda örnekleme yöntemi aracılığıyla 394 tüketiciye ulaşılmış ve bu tüketicilere online anket uygulaması yapılmıştır. Elde edilen veriler AMOS 26 paket programı kullanılarak yapısal eşitlik modellemesi ile analiz edilmiştir. Araştırma sonucunda katılımcıların sahip olduğu çevre bilgisinin, çevre kaygısının, sürdürülebilir tutumlarının ve öznel normlarının, sürdürülebilir giyim ürünü satın alma niyetlerini, bu niyetin de sürdürülebilir giyim satın alma davranışını etkilediği sonucuna ulaşılmıştır. Öte yandan, ekonomik ve estetik risk faktörlerinin katılımcıların sürdürülebilir giyim ürünü satın alma niyetini etkilemediği tespit edilmiştir.

Keywords

sürdürülebilir moda sürdürülebilir tüketim sürdürülebilir tutum

References

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The Effect of Sustainable Fashion Concept on Sustainable Consumption Motivation

Year 2022, Volume: 4 Issue: 1, 79 - 110, 28.02.2022

Peruze Cansu Akdeniz , Yunus Dursun

Abstract

References

  • Ajzen, I. (1991). The Theory Of Planned Behavior. Organizational Behavior And Human Decision Processes, 50(2), 179-211
  • Arcury, T. A. (1990). Environmental Attitude And Environmental Knowledge. Human Organization, 300-304.
  • Armstrong, C. M. J., Connell, K. Y. H., Lang, C., Ruppert-Stroescu, M., & Lehew, M. L. (2016). Educating For Sustainable Fashion: Using Clothing Acquisition Abstinence To Explore Sustainable Consumption And Life Beyond Growth. Journal Of Consumer Policy, 39(4), 417-439.
  • Bagozzı, R. P., Yi, Y., & Baumgartner, J. (1990). The Level Of Effort Required For Behaviour As A Moderator Of The Attitude–Behaviour Relation. European Journal Of Social Psychology, 20(1), 45-59.
  • Barber, N., Taylor, C., & Strick, S. (2009). Wine Consumers’ Environmental Knowledge And Attitudes: Influence On Willingness To Purchase. International Journal Of Wine Research, 1(1), 59-72.
  • Barber, N., Taylor, D. C., & Deale, C. S. (2010). Wine Tourism, Environmental Concerns, And Purchase İntention. Journal Of Travel & Tourism Marketing, 27(2), 146-165.
  • Birgelen, V. M., Semeijn, J., & Keicher, M. (2009). Packaging And Proenvironmental Consumption Behavior: Investigating Purchase And Disposal Decisions For Beverages. Environment And Behavior, 41(1), 125-146.
  • Bloch, P. H. (1995). Seeking The İdeal Form: Product Design And Consumer Response. Journal Of Marketing, 59(3), 16-29.
  • Bozbay, Z., Güleç, M., & Zulfugarova, N. (2019). Çevre Dostu Ürün Satın Alma Niyetinde Algılanan Kalite, Algılanan Risk Ve Güvenin Rolü. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 21(4), 1147-1171.
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  • Bui, M. H. (2005). Environmental Marketing: A Model Of Consumer Behavior. In Proceedings Of The Annual Meeting Of The Association Of Collegiate Marketing Educators 20(1), 24-26.
  • Carey, L., & Cervellon, M. C. (2014). Ethical Fashion Dimensions: Pictorial And Auditory Depictions Through Three Cultural Perspectives. Journal Of Fashion Marketing And Management 18(4): 483-506.
  • Chabowskı, B. R., Mena, J. A., & Gonzalez-Padron, T. L. (2011). The Structure Of Sustainability Research İn Marketing, 1958–2008: A Basis For Future Research Opportunities. Journal Of The Academy Of Marketing Science, 39(1), 55-70.
  • Chan, R. Y. (2001). Determinants Of Chinese Consumers' Green Purchase Behavior. Psychology & Marketing, 18(4), 389-413.
  • Chen, M. F. (2020). The İmpacts Of Perceived Moral Obligation And Sustainability Self‐İdentity On Sustainability Development: A Theory Of Planned Behavior Purchase İntention Model Of Sustainability‐Labeled Coffee And The Moderating Effect Of Climate Change Skepticism. Business Strategy And The Environment, 29(6), 2404-2417.
  • Chen, Y. S. & Chang, C. H. (2012). Enhance Green Purchase İntentions: The Roles Of Green Perceived Value, Green Perceived Risk, And Green Trust. Management Decision, 50(3), 502-520.
  • Cheung, L. T., Chow, A. S., Fok, L., Yu, K. M., & Chou, K. L. (2017). The Effect Of Self-Determined Motivation On Household Energy Consumption Behaviour İn A Metropolitan Area İn Southern China. Energy Efficiency, 10(3), 549-561.
  • Clark, H. (2008). Slow Fashıon An Oxymoron Or A Promise For The Future ? Fashion Theory, 12(4), 427-446.
  • Claudıo, L. (2007). Waste Couture: Environmental İmpact Of The Clothing İndustry. Environmental Health Perspectives, 115(9) 449-454.
  • Clınebell, H. J. (1998). Understanding And Counseling Persons With Alcohol, Drug, And Behavioral Addictions: Counseling For Recovery And Prevention Using Psychology And Religion. Abingdon Pr.
  • Connell, K. Y. H. (2010). Internal And External Barriers To Eco‐Conscious Apparel Acquisition. International Journal Of Consumer Studies, 34(3), 279-286.
  • Crosby, L. A., Gill, J. D., & Taylor, J. R. (1981). Consumer/Voter Behavior İn The Passage Of The Michigan Container Law. Journal Of Marketing, 45(2), 19-32.
  • De Marez, L., Vyncke, P., Berte, K., Schuurman, D., & De Moor, K. (2007). Adopter Segments, Adoption Determinants And Mobile Marketing. Journal Of Targeting, Measurement And Analysis For Marketing, 16(1), 78-95.
  • Dean, M., Raats, M. M., & Shepherd, R. (2012). The Role Of Self‐İdentity, Past Behavior, And Their İnteraction İn Predicting İntention To Purchase Fresh And Processed Organic Food 1. Journal Of Applied Social Psychology, 42(3), 669-688.
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Details

Primary Language Turkish
Journal Section Research Articles
Authors

Peruze Cansu Akdeniz

Yunus Dursun

Publication Date February 28, 2022
Published in Issue Year 2022 Volume: 4 Issue: 1

Cite

APA Akdeniz, P. C., & Dursun, Y. (2022). SÜRDÜRÜLEBİLİR TÜKETİM MOTİVASYONUNDA SÜRDÜRÜLEBİLİR MODA KAVRAMININ ETKİSİ. Hacettepe Üniversitesi Sosyal Bilimler Dergisi, 4(1), 79-110.
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