Bir Mimari Stilin Yerel Turizme Etkisi: Tel Aviv’de Bauhaus Mimarisi Örneği

Abstract

Küyerelleşme, küresel ve yerelin birleşimi olarak tanımlanabilir. Bu bağlamda turizm endüstrisi, 'küyerelleşme' kavramının bir parçası olarak çok tartışılmaktadır, çünkü turizm endüstrisindeki paradigma değişimleri neticesinde yerelliğin ve yerel özelliklerin önemi artmıştır. Tarihsel çerçevede deniz, kum ve güneş üçlemesine odaklanan geçmişteki turizm politikalarıyla ön plana çıkarılan Tel Aviv'de artık White City bölgesi gibi yerel kültürel değerlere sahip bölgeler ön plana çıkarılmaya başlanmıştır Bu kapsamda Bauhaus mimarisinin tanıtımına odaklanmak amacıyla açılan merkezler ve bununla ilişkili yerel turlar gibi çeşitli girişimlerle, kentin ekonomisine katkıda bulunan turistik değerler yaratılmıştır. Dolayısıyla bu bilgiler çerçevesinde çalışmanın amacı, turizm endüstrisi ile ilgili paradigma kaymalarının bir sonucu olarak gelişimini gösteren küyerelleşme kavramının bir parçası olarak Tel Aviv'deki White City bölgesinin nasıl yerel bir turizm değeri haline geldiğini açıklamak olarak tanımlanmıştır. Bu bağlamda küyerelleşme kavramı ile turizm endüstrisi arasındaki ilişki, Tel Aviv'in yerel turizm dinamikleri, bu dinamiklerin kente katkısı ve White City bölgesi arasındaki ilişkiler çerçevesinde tartışılmıştır. Bu doğrultuda araştırmanın metodolojisi, saha araştırmasından elde edilen bilgilerin aktarımının yanı sıra küyerelleşme kavramı ile turizm endüstrisi arasındaki ilişkiye odaklanan kuramsal sentezin açıklanarak ortaya konması olarak tanımlanmıştır.

Keywords

• Yerel Turizm
• Bauhaus Mimarisi
• Tel Aviv
• Küresel

An Architectural Style Effect on Local Tourism: Bauhaus Architecture in Tel Aviv Example

Abstract

Glocalization can be defined as the combination of global and local. In this regard, tourism industry is discussed as part of ‘glocalization’, since the perspective of tourism has changed and the importance of local characteristics has increased. In Tel Aviv, where historically the trilogy of sea, sand and sun came to the fore with a certain support provided by the previous tourism policies focusing on this trilogy, the regions, having local cultural values such as ‘White City’, have become prominent with the specific efforts in promoting unique local characteristics of the places as a touristic value. The centers to focus on Bauhaus architecture, and various initiatives as local tours have created touristic values that contribute to the city economy. Therefore, the aim of the study was defined as to explain how the ‘White City’ region in Tel Aviv has become a local touristic value as part of glocalization. Hereof, the relation between glocalization and tourism is discussed with the relations among Tel Aviv local tourism dynamics, contributions to the city and ’White City’ region. Consequently, methodology of the study was defined as theoretical synthesis focusing on relation between glocalization and tourism, besides knowledge transfer gathered from the field survey.

Keywords

• Glocalization
• Local Tourism
• Bauhaus Architecture
• Tel Aviv

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