KUZEY KIBRIS TÜRK CUMHURİYETİ’NDE ÇEVRE BİLİNÇLİ TÜKETİCİLERİN PROFİLİ

Abstract

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Keywords

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KUZEY KIBRIS TÜRK CUMHURİYETİ’NDE ÇEVRE BİLİNÇLİ TÜKETİCİLERİN PROFİLİ

Abstract

Bu çalışmanın amacı, çevre bilinçli tüketim davranışını demografik ve psikografik değişkenlerle açıklamaktır. 17 yaş ve üzeri Kuzey Kıbrıs Türk Cumhuriyeti (KKTC) tüketicisini temsil eden örneklem üzerinde yapılan çalışmanın bulgularına göre, algılanan tüketici etkililiği ve yaş, çevre bilinçli tüketici davranışını açıklayan değişkenlerdir. Araştırma bulgularına göre çevre bilinçli tüketim yapan KKTC tüketicisi kırk yaş ve üzeri olup bireysel davranışının çevrenin korunmasında etkili olacağına inananlardan oluşmaktadır.

Keywords

• KKTC, Çevre Bilinçli Tüketici Davranışı, Demografik Değişkenler, Psikografik Değişkenler

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