KUZEY KIBRIS TÜRK CUMHURİYETİ’NDE ÇEVRE BİLİNÇLİ TÜKETİCİLERİN PROFİLİ

Yıl 2009, Cilt: 10 Sayı: 1, 79 - 95, 01.03.2009

Figen Yeşilada

Öz

-

Anahtar Kelimeler

-

KUZEY KIBRIS TÜRK CUMHURİYETİ’NDE ÇEVRE BİLİNÇLİ TÜKETİCİLERİN PROFİLİ

Öz

Bu çalışmanın amacı, çevre bilinçli tüketim davranışını demografik ve
psikografik değişkenlerle açıklamaktır. 17 yaş ve üzeri Kuzey Kıbrıs Türk
Cumhuriyeti (KKTC) tüketicisini temsil eden örneklem üzerinde yapılan
çalışmanın bulgularına göre, algılanan tüketici etkililiği ve yaş, çevre bilinçli
tüketici davranışını açıklayan değişkenlerdir. Araştırma bulgularına göre çevre
bilinçli tüketim yapan KKTC tüketicisi kırk yaş ve üzeri olup bireysel
davranışının çevrenin korunmasında etkili olacağına inananlardan
oluşmaktadır.

Anahtar Kelimeler

KKTC, Çevre Bilinçli Tüketici Davranışı, Demografik Değişkenler, Psikografik Değişkenler

Kaynakça

• Alkibay, S. (2001). Yeşil Pazarlama Faaliyetlerine Üniversite Öğrencilerinin İlgisi Üzerine Bir Araştırma. Ticaret ve Turizm Eğitim Fakültesi Dergisi, 4, 76-93.
• Anderson, W.T. Jr. & Cunningham, W.H. (1972). The Socially Conscious Consumer. Journal of Marketing, 36(July), 23-31.
• Antil, J.H. (1984). Socially Responsible Consumers: Profile and Implications for Public Policy. Journal of Macromarketing, 4(Fall), 18-39.
• Ay, C. & Ecevit, Z. (2005). Çevre Bilinçli Tüketiciler. Akdeniz İ.İ.B.F. Dergisi, 10, 238-263.
• Balderjahn, I. (1988). Personality Variables and Environmental Attitudes as Predictors of Ecologically Responsible Consumption Patterns. Journal of Business Research, 17, 51-56.
• Berger, I.E. & Corbin, R.M. (1992). Perceived Consumer Effectiveness and Faith in Others as Moderators of Environmentally Responsible Behaviors. Journal of Public Policy and Marketing, 11(2), 79-90.
• Blocker, T.J. & Eckberg, D.L. (1997). Gender and Environmentalism: Results from the 1993 General Social Survey. Social Science Quarterly, 78(4), 841-858.
• Bohlen, G., Schlegelmilch, B.B. & Diamantopoulos, A. (1993). Measuring Ecological Concern: A Multi-construct Perspective. Journal of Marketing Management, 9, 415-430.
• Brown, S. & Turley, D. (1997). Consumer Research. London: Routledge.
• Chan, R.Y.K. & Lau, L.B.Y. (2000). Antecedents of Green Purchases: A Survey in China. Journal of Marketing, 17(14), 338-357.
• Christensen, P.D. (1995). The Environment: It’s not Time to Relax. McKinsey Quarterly, 4.
• Çabuk, S.M.A. & Nakıpoğlu, B. (2003). Çevreci Pazarlama ve Tüketicilerin Çevreci Tutumlarının Satın Alma Davranışlarına Etkileri ile İlgili Bir Uygulama. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 12(12), 39-54.
• Çabuk, S.M.A., Nakıboğlu, B. & Keleş, C. (2008). Tüketicilerin Yeşil (Ürün) Satın Açısından İncelenmesi. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 17(1), 85-102.
• Sosyo-Demografik Değişkenler
• Dagnoli, J. (1990). Green Buying Takes Root. Advertising Age, 61(September), 27.
• Dagnoli, J. (1991). Consciously Green. Advertising Age, 62(September), 14.
• Demirbaş, A. (1999). Yeşil Pazarlama (Green Marketing) ve Tüketicinin Yeşil Pazarlamaya Yaklaşımı. Yayımlanmamış Yüksek Lisans Tezi. Gazi Üniversitesi Sosyal Bilimler Enstitüsü, İşletme Anabilim Dalı, Ankara.
• Denton, D.K. (1994). Enviro-Management How Smart Companies Turn Environmental Costs into Profits. New Jersey: Prentice-Hall.
• Diekmann, A. & Franzen, A.l. (1999). The Wealth of Nations and Environmental Concern. Environment and Behavior, 31, 540-549.
• Dunlap, R.E., Gallup, G.H. & Gallup, A.M. (1993). Of Global Concern: Results of the Health of the Planet Survey. Environment, 35, 7-15, 33-39.
• Dunlap, R.E. & Mertig, A.G. (1997). Global Environmental Concern: An Anomaly for Postmaterialism. Social Science Quarterly, 78, 24-29.
• Fisk, G. (1973). Criteria for a Theory of Responsible Consumption. Journal of Marketing, 37(April), 24-31.
• Follows, S.B. & Jobber, D. (1999). Environmentally Responsible Purchase Behaviour: A Test of a Consumer Model. European Journal of Marketing, 34(5/6), 723-746.
• Franzen, A. (2003). Environmental Attitudes in International Comparison: An Analysis of the ISSP Surveys 1993 and 2000. Social Science Quarterly, 84(2), 297-308.
• Freeman, L. (1989). Consumers Thinking “Green” Too. Advertising Age, 60.
• Hawkins, D., Best, R. & Coney, K.A. (1986). Consumer Behavior. USA: Business Pub. Inc.
• Hume, S. (1991). Consumer Doubletalk Makes Companies Wary. Advertising Age, October 28, 26(46), 4.
• Inglehart, R. (1995). Public Support for the Environmental Protection: Objective Problems and Subjective Values in 43 Societies. Political Science and Politics, 28, 57-72.
• Jiuan, T.S., Wirtz, J., Jung, K. & Keng, K.A. (2001). Singaporeans’ Attitudes Towards Work, Pecuniary Adherence, Materialism, Feminism, Environmental Consciousness and Media Credibility. Singapore Management Review, 23(1), 59-86.
• Kapelianis, D. & Strachan, S. (1996). The Price Premium of an Environmentally Friendly Product. South African Journal of Business Management, 27(4), 89-96.
• Kassarjian, H.H. (1971). Incorporating Ecology into Marketing Strategy: The Case of Air Pollution. Journal of Marketing, 35(3), 61-65.
• Kinnear, T.C., Taylor, J.R. & Ahmed, S.A. (1974). Ecologically Concerned Consumers: Who are They?. Journal of Marketing, 38(April), 20- 24.
• Laroche, M., Bergeron, J. & Barbaro-Forleo, G. (2001). Targeting Consumers Who are Willing to Pay More for Environmentally Friendly Products. Journal of Consumer Marketing, 18(6), 503-520.
• McGougall, G.H.G. (1993). The Green Movement in Canada: Implications for Marketing Strategy. Journal of International Consumer Marketing, 5(3), 69-87.
• Mainieri, T., Barnett, E.G., Valdero, T.R., Unipan, J.B. & Oskamp, S. (1997). Green Buying: The Influence of Environmental Concern on Consumer Behavior. Journal of Social Psychology, 137(2), 189-204.
• Manaktola K. & Jauhari, V. (2007). Exploring Consumer Attitude and Behaviour towards Green Practices in the Lodging Industry in India. Management, 19(5), 364-377. Journal of Contemporary Hospitality
• Menon, A., Menon, A., Chowdhury, J. & Jankovich, J. (1999). Evolving Paradigm for Environmental Sensitivity in Marketing Programs: A Synthesis of Theory and Practice. Journal of Marketing Theory and Practice, 7(2), 1-15.
• Mutlu, A. (2003). Yetişkinlerde Çevre Bilinci Ve Duyarlılığı Eğitimi. Standart, 493(Ocak), 69-76.
• Nadiri, H. & Tümer, M. (2008). Kuzey Kıbrıs Türk Cumhuriyeti’nde Üniversite Öğrencilerinin Çevreye Duyarlı Tüketici Davranışlarını Belirlemeye Yönelik Bir Saha Çalışması. Adana: 13. Ulusal Pazarlama Kongresi Bildiri Kitabı, 130-146.
• Newell, S.J. & Green, C.L. (1997). Racial Differences in Consumer Environmental Concern. The Journal of Consumer Affairs, 31(1), 53-69.
• Odabaşı, Y. (1992). Yeşil Pazarlama: Kavram ve Gelişmeler. Pazarlama Dünyası, Kasım-Aralık, 6(36), 4-9.
• Ottman, J. (1992). Sometimes Consumers Will Pay More to Go Green. Marketing News, July 6, 16.
• Peattie, K. (1999). Trappings versus Substance in the Greening of Marketing Planning. Journal of Strategic Marketing, 7(2), 131-148.
• Roberts, J.A. (1996). Green Consumers in the 1990s: Profile and Implications for Advertising. Journal of Business Research, 36(3), 217-231.
• Roberts, J.A. & Bacon, D.R. (1997). Exploring the Subtle Relationships Between Environmental Concern and Ecologically Conscious Consumer Behavior. Journal of Business Research, 40(1), 79-89.
• Salzman, J. (1991). Green Labels for Consumers. OECD Observer, 169, April/May, 28-30.
• Samdahl, D.M. & Robertson, R. (1989). Social Determinants of Environmental Concern: Specification and Test of the Model. Environment and Behavior, 21(1), 57-81.
• Schlegelmilch, B.B., Bohlen, G.M. & Diamantopoulos, A. (1996). The Link between Environmental Consciousness. European Journal of Marketing, 30(5), 35-55. Decisions and Measures of
• Schwepker, C.H. & Cornwell, T.B. (1991). An Examination of Ecologically Concerned Consumers and Their Intention to Purchase Ecologically Packaged Products. Journal of Public Policy and Marketing, 10(2), 77-101.
• Shamdasani, P., Chon-Lin, G.O. & Richmond, D. (1993). Exploring Green Consumers in an Oriental Culture: The Role of Personal and Marketing Mix Factors. Advances in Consumer Research, 20, 488- 493.
• Shrum, L.J., McCarty, J.A. & Lowrey, T.M. (1995). Buyer Characteristics of the Green Consumer and Their Implication for Advertising Strategy. Journal of Advertising, 24(2), 71-81.
• Simon, F.L. (1992). Marketing Green Products in the Triad. The Columbia Journal of World Business, 27(3-4), 268-285.
• Stern, P.C. (1999). Information, Incentives and Pro-environmental Consumer Behavior. Journal of Consumer Policy, 22(4), 461-478.
• Straughan, R.D. & Roberts, J.A. (1999). Environmental Segmentation Alternatives: A Look at Green Consumer Behavior in the New Millennium. Journal of Consumer Marketing, 16(6), 558-575.
• Strong, C. (1998). The Impact of Environmental Education on Children’s Knowledge and Awareness of Environmental Concerns. Marketing Intelligence & Planning, 16(6), 349-355.
• Torlak, Ö. (2001). Pazarlama Ahlakı. İstanbul: Beta Basım.
• Van Liere, K.D. & Dunlap, R.E. (1981). Environmental Concern, Does it Make a Difference How It’s Measured? Environment and Behavior, 13(6), 651-676.
• Wasik, J. (1992). Green Marketing: Marketing is Confusing, but Patience Will Pay Off. Marketing News, 26(24), 16-17.
• Weaver, A.A. (2002). Determinants of Environmental Attitudes: A Five Country Comparison. International Journal of Sociology, 32(1), 77- 108.
• Webster, F.E. (1975). Determining the Characteristics of the Socially Conscious Consumer. Journal of Consumer Research, 2, 188-196.
• Wong, V., Turner, W. & Stoneman, P. (1996). Market Strategies and Market Prospects for Environmentally Friendly Consumer Products. British Journal of Management, 7, 263-281.
• Yam-Tang, E.P.Y. & Chan, R.Y.K. (1998). Purchasing Behaviors and Perceptions of Environmentally Harmful Products. Marketing Intelligence and Planning, 16, 356-362.
• Yip, G. (1993). Green: Concern About Hong Kong’s Environment is Lacking. Varsity, March, 28-29.
• Zimmer, M.R., Stafford, T.F. & Stafford, M.R. (1994). Green Issues: Dimensions of Environmental Concern. Journal of Business Research, 30(1), 63-74.