Impact of Environmental Capabilities on Corporate Environmental Strategy and Market Performance: Natural Resource Based View

Abstract

This study aims to examine the effect of environmental capabilities on market performance. In addition, it has been tried to determine whether the environmental capabilities of the firm have an effect on the corporate environmental strategy. The sample of the research consists of 131 companies selected from the global logistics companies operating in Turkey by applying the random sampling method and accepted to participate in the research. For this purpose, a research model has been created and hypotheses related to this model have been developed. A survey created for the research was applied by face-to-face interviews with a senior manager from each company participating in the research. Analyzes were made on the obtained data using the Structural Equation Modeling method in the AMOS package program. The results of the analysis show that especially the environmental capabilities of the companies strengthen the environment-oriented corporate strategies and have a significant effect on the market performance. As a result, information has been provided that the companies within the scope of the research are able to associate environmental goals with corporate goals by taking environmental issues into consideration, and focus on continuous improvement in service quality by adopting environmentally friendly approaches to increase market performance.

Keywords

• Global Firms
• Corporate Environmental Strategy
• Environmental Capabilities
• Market Performance
• Logistics

Çevresel Yeteneklerin Kurumsal Çevre Stratejisi ve Pazar Performansı Üzerindeki Etkileri: Doğal Kaynak Temelli Görüş

Abstract

Bu çalışma, çevresel yeteneklerin pazar performansı üzerindeki etkisini incelemeyi amaçlamaktadır. Bununla beraber, firmanın çevresel yeteneklerinin kurumsal çevre stratejisi üzerinde bir etkisinin olup olmadığı da belirlenmeye çalışılmıştır. Araştırmanın örneklemini, Türkiye'de faaliyet gösteren global lojistik firmalarından tesadüfi örnekleme yöntemi uygulanarak seçilen ve araştırmaya katılmayı kabul eden 131 firma oluşturmaktadır. Bu amaca yönelik bir araştırma modeli oluşturularak, bu modele bağlı hipotezler geliştirilmiştir. Araştırmaya katılan her firmadan bir üst düzey yöneticiyle yüz yüze görüşülerek araştırma için oluşturulan anket uygulanmıştır. Elde edilen veriler üzerinde AMOS paket programında Yapısal Eşitlik Modellemesi yöntemi kullanılarak analizler yapılmıştır. Analiz sonuçları, özellikle firmaların çevresel yeteneklerinin, çevre odaklı kurumsal stratejileri güçlendirdiği ve pazar performansı üzerinde anlamlı etkide bulunduğunu göstermektedir. Sonuçta, araştırma kapsamındaki firmaların çevre konularını dikkate alarak, çevresel hedefleri ile kurumsal hedeflerini ilişkilendirebilmesinin ve çevre dostu yaklaşımların benimsenerek hizmet kalitesinde sürekli iyileştirmeye odaklanılmasının, pazar performansını arttırmada önemli olduğuna yönelik bilgiler sağlanmıştır.

Keywords

• Global Firmalar
• Kurumsal Çevre Stratejisi
• Çevresel Yetenekler
• Pazar Performansı
• Lojistik

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