Validity of Rational Addiction Model for Cinema Demand in Turkey

Abstract

This study examines the demand for cinema in Turkey using economic and other explanatory variables. The study includes annual data for the period 2009-2017 on 26 sub-regions of Turkey and a dynamic panel data analysis was performed. Furthermore, the validity of the rational addiction model developed by Becker and Murphy (1988) has been investigated for the Turkish cinema market and the role of addiction in cinema demand has been discussed. Estimation results from the dynamic panel data model show that the number of screen and the share of domestic films in total films are an important component in explaining cinema demand. Furthermore, the results showed that the demand for cinema is compatible with the rational addiction model.

Keywords

• Cinema demand
• Cultural economics
• Rational addiction model
• Panel data
• Sub-regions

Rasyonel Bağımlılık Modelinin Türkiye'deki Sinema Talebi İçin Geçerliliği

Abstract

Bu çalışma, Türkiye’deki sinema talebini, ekonomik ve diğer açıklayıcı değişkenleri kullanarak incelemektedir. Çalışmada, Türkiye'nin 26 alt bölgesine ilişkin 2009-2017 dönemi yıllık verileri kullanılmıştır ve dinamik panel veri analizi gerçekleştirilmiştir. Ayrıca Becker ve Murphy (1988) tarafından geliştirilen rasyonel bağımlılık modelinin geçerliliği Türkiye sinema sektörü için araştırılarak, sinema talebinde bağımlılığın rolü ele alınmıştır. Dinamik panel veri modelinden elde edilen tahmin sonuçları, ekran sayısının ve yerli filmlerin toplam filmler içerisindeki payının, sinema talebini açıklamada önemli bir bileşen olduğunu göstermektedir. Ayrıca sonuçlar, sinema talebinin rasyonel bağımlılık modeline uyumlu olduğunu göstermiştir. 

Keywords

• Sinema talebi
• Kültürel ekonomi
• Rasyonel bağımlılık modeli
• Panel veri
• Türkiye illeri

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