Abstract
The remarkable growth of China in the last decade catapults it rapidly into one of the
most prominent players in international business. Thus, it is not surprising that many
studies have been undertaken to explore various business phenomena relating to
China such as how Chinese companies explore global business opportunities and
how companies from all over enter the Chinese market. A review of the literature
shows that many of these studies focus on corporations and SMEs (Yang and Lee,
2002, Wang and Kess, 2006, & Chen, Griffith and Hu, 2006). There is a lack of
studies on individual entrepreneurs’ effort to enter the Chinese market. To fill in this
gap, this case study narrates the experience of a foreign venture undertaken by a
European entrepreneur who started a bistro to enter the Chinese tourism supply
chain. To provide a business perspective to the narration, a strategic analysis of the
venture is carried out using the focus group technique. The experience of the
entrepreneur is captured in the form of a narrative based on an in-depth interview
and observation of the business site. A short case of the venture is then written and
distributed to the focus group to assess based on the strategic audit technique. The
results of their assessment is then categorized according to the emerging themes and
assessed using SWOT analysis and recommendations and strategy map are
proposed. This study provides a ‘thick description’ of the challenges faced by and
opportunities available for the lone foreigner who ventured into the Chinese market.
References
- Kaplan R.S. & Norton, D, P, (2004). Strategy Maps – Converting Intangible Assets
- Into Tangible Outcomes. Boston, Massachusettes: Harvard Business School Publishing Corporation. Lindlof, T. R., & Taylor, B. C. (2002). Qualitative Communication Research Methods, 2nd
- Edition. Thousand Oaks, CA: Sage McDougall, P and Oviatt, B. (2000), International Entrepreneurship (p. 903), AMJ, : 902-906.
- Royse, D. (2011). Research Methods in Social Work. 6th ed. Belmont: Brooks /Cole Cengage Learning.
- Wang, L. and Hess,P. (2006).”Partnering Motives and Partner Selection – Studies of
- Finnish Distributor Relationship in China” in International Journal of Physical Distribution and Logistics Management, Vol 36. No. 6, pp.466-478. Yang and Lee (2002). “Identifying key succss factors for successful joint ventures in
- China.” in Industrial Management and Data System, Vol 102 No.2, pp 98-109.
Abstract
References
- Kaplan R.S. & Norton, D, P, (2004). Strategy Maps – Converting Intangible Assets
- Into Tangible Outcomes. Boston, Massachusettes: Harvard Business School Publishing Corporation. Lindlof, T. R., & Taylor, B. C. (2002). Qualitative Communication Research Methods, 2nd
- Edition. Thousand Oaks, CA: Sage McDougall, P and Oviatt, B. (2000), International Entrepreneurship (p. 903), AMJ, : 902-906.
- Royse, D. (2011). Research Methods in Social Work. 6th ed. Belmont: Brooks /Cole Cengage Learning.
- Wang, L. and Hess,P. (2006).”Partnering Motives and Partner Selection – Studies of
- Finnish Distributor Relationship in China” in International Journal of Physical Distribution and Logistics Management, Vol 36. No. 6, pp.466-478. Yang and Lee (2002). “Identifying key succss factors for successful joint ventures in
- China.” in Industrial Management and Data System, Vol 102 No.2, pp 98-109.
Details
| Other ID | JA39PK23MT |
|---|---|
| Journal Section | Articles |
| Authors | |
| Publication Date | December 1, 2013 |
| Published in Issue | Year 2013 Volume: 5 Issue: 2 |