Augmented Reality Applications in Tourism

Year 2019, Volume: 3 Issue: 2, 107 - 122, 30.12.2019

Emrah Özkul Sarp Tahsin Kumlu

https://doi.org/10.30625/ijctr.625192

Cited By: 13

Abstract

This study aims to examine the use of the
application in tourism field on the question of what augmented reality
applications mean, which is one of the endpoints of technology for tourism.
With the study of in-depth literature, firstly augmented reality has been
determined, and the changes and developments it has undergone throughout the
history has been examined. Then, its areas of use and the types have been
examined.

Today, it is thought that the augmented
reality, being the newest dimension of technology and seems it is almost
impossible not to use in the area of tourism will provide a huge amount of
marketing convenience and competitive advantages. In this article, twelve case
studies on the application used in many fields of tourism such as
transportation, accommodation, food & beverage and museums, have been
analyzed. As a result of these
analyses, it is seen that augmented reality applications, which are used in
this field increasingly, provide a great marketing convenience to businesses
and destinations. Augmented reality applications, playing a major role in the
travels of tourists, make consumers feel safer while making the travels easier.
it is thought that all businesses that want to capture market progress in the
coming years and aim to provide competitive advantage by making a difference in
influencing tourists will intensively use augmented reality applications.

Keywords

Augmented Reality, Tourism, Augmented Reality Benefit

References

• Alkhamisi, A. O. & Monowar, M. M. (2013). Rise of Augmented Reality: Current and Future Application Areas, International Journal of Internet and Distributed Systems, Vol. 1 No. 4, 25-34.
• Arth, C. Grasset, R. Gruber, L. Langlotz, T. Alessandro Mulloni, A. & Wagner, D. (2015). The history of mobile augmented reality.Inst. For Computer Graphics and Vision Graz University of Technology, Austria
• Azuma, R. (1997). A survey of augmentedreality. Presence (Cambridge, Mass.), 6(4), 355–385.
• Berkowitz, J. (2012). Air France Hides Songs In The Sky Via New Mobile App. Retrieved from https://www.fastcompany.com/2681977/air-france-hides-songs-in-the-sky-via-new-mobile-app
• BestWestern Hotels & Resorts (2018).Retrieved from https://www.bestwestern.com/en_US/about/press-media/2018-press-release/bw-named-one-of-top-10-most-innovative-companies.html
• Billinghurst, M. & Kato, H. (2002). Marker Tracking and Hmd Calibration For A Video-Based Augmented Reality Conferencing System. In IWAR ’99, 85-94
• Carmigniani, J., Furht, B., Anisetti, M., Ceravolo, P., Damiani, E., &Ivkovic, M., (2011).Augmented reality technologies, systems and applications. Multimedia Tools and Applications, 51(1), 341–477
• Coates, C. (2019). How Museums are using Augmented Reality. MuseumNextRetrieved from: https://www.museumnext.com/2019/02/how-museums-are-using-augmented-reality/
• Cranmer, E. E. (2017). Developing an Augmented Reality Business Model for Cultural Heritage Tourism: The Case of Geevor Museum, (Dissertation), (Published Doctoral Thesis), Department of Operations, Technology, Events and Hospitality Management The Manchester Metropolitan University.
• Cuendet, S., Bonnard, Q., Do-Lenh, S. & Dillenbourg, P. (2013). Designing augmented reality for the classroom. Computers & Education, 68, 557–569.
• Dieck, T. M.C. & Jung, T. (2015). A theoretical model of mobile augmented reality acceptance in urban heritage tourism. Current Issues in Tourism, online first: 1-21.
• Digital Tourism Think Tank (2014). Augmented Reality for Travel Planing. Retrieved from: https://www.thinkdigital.travel/opinion/augmented-reality-for-travel-planning/
• Ding, M. (2017). Augmented reality in museums. In: Arts Management & Technology Laboratory, Heinz College, 3–8
• Ding, M. (2017). Augmented reality in museums.Retrieved from: https://static1.squarespace.com/static/51d98be2e4b05a25fc200cbc/t/5908d019f5e2314ab 790c269/1493749785593/Augmented+Reality+in+Museums.pdf.
• Edwards-Stewart, A. & Hoyt, T. & Reger, G. (2016). Classifying different types of augmented reality technology. Annual Review of CyberTherapy and Telemedicine. 14.Ferreira, S. Alves, A. P. Quico, C. (2014) Location Based Transmedia Storytelling in Social Media Peter s TravelPlot Porto Case Study, E Review of Tourism Research (eRTR) ENTER Conference on Information and Communication Technologies in Tourism 5
• Han, D-I. Jung T. & Gibson, A. (2013). Dublin AR: Implementing Augmented Reality in Tourism. In: Information and Communication Technologies in Tourism 2014. Springer, 511-523
• İbili, E. & Şahin, S. (2013). Artırılmış Gerçeklik ile Interaktif 3D Geometri Kitabı Yazılımın Tasarımı ve Geliştirilmesi: ARGE3D.AfyonKocatepeÜniversitesi Fen ve Mühendislik Bilimleri Dergisi, 13,015101 (1-8),
• Jacob, J., Da Silva, H., Coelho, A. & Rodrigues, R. (2012), Towards Locationbased Augmented Reality games, Procedia Computer Science 15, 318 – 319.
• Jung, T. & Han, D. I. (2014). Augmented reality (AR) in urban heritage tourism e-Review of Tourism Research 5, 1-5.
• Kavanaugh, M. (2018). The Future of Restaurant Menus? Augmented Reality. Retrieved from:https://upserve.com/restaurant-insider/the-future-of-restaurant-menus-augmented-reality/
• Kounavis, C., Kasimati, A., & Zamani, E. (2012). Enhancing the tourism experience through mobile augmented reality: Challenges and prospects.International Journal of Engineering Business Management, 4, 1-6.
• Kounavis, C.D., Kasimati, A.E., Zamani, E.D. & Giaglis, G. (2012).Enhancing the Tourism Experience through Mobile Augmented Reality: Challenges and Prospects. In: the Proceedings of the 2nd Advances in Hospitality and Tourism Marketing & Management (AHTMM 2012) Conference, Corfu, Greece, 2012.
• Krevelen, D. W. F. V.,& Poelman, R. (2010). A Survey of Augmented Reality Technologies, Applications and Limitations.The International Journal of Virtual Reality, 9(2), 1–20.
• Kuoni, (2012). Kuoni Utilise Innovative Technologies in New 2012 Brand Campaign.Retrieved from:https://www.prnewswire.com/news-releases/kuoni-utilise-innovative-technologies-in-new-2012-brand-campaign-137406658.html
• Martins, L. M. (2017). Augmented Reality in Hotels Use Case - Holiday Inn, the first ever. Retrieved from: https://www.linkedin.com/pulse/augmented-reality-hotels-use-case-holiday-inn-first-lu%C3%ADs Mekni, M. & Lemieux, A. (2014). Augmented Reality: Applications, Challenges and Future Trends, in Applied Computational ScienceProceedings of the 13th International Conference on Applied Computer and Applied Computational Science 23– 25
• Pagani, A., Henriques, J. &Stricker, D. (2016). Sensors for Location-Based Augmented Reality the Example of GALILEO and EGNOS. The International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences, 1173– 1177.
• Ramos, F., Trılles, S., Torres-Sospedra, J. and Perales, F. J. (2018), New Trends in Using Augmented Reality Apps for Smart City Contexts, International Journal of Geo-Information.
• Reitmayr, G. & Schmalstieg, D. (2003) Location based applications for mobile augmented reality. AUIC2003.Schifferstein, R. & Pavlič, V. (2018). AR Menu's for Restaurants.Retrieved fromhttps://delftdesignlabs.org/projects/ar-menus-restaurants/
• Shabani, N.,Munir, A. & Hassan, A. (2018). E-Marketing via Augmented Reality: A Case Study in the Tourism and Hospitality Industry. IEEE Potentials 38 (1) 43-47
• Siltanen, S. ( 2012).Theory and applications of marker-based augmented reality. Scıence Technology Research Hıghlıghts Vissions.
• Silva, R. Giraldi, G. & Jauvane, C. O. (2003). Introduction to augmented reality. Technical Report: 25/2003, LNCC, Brazil, 2003Carmigniani, J., Furht, B., Anisetti, M., Ceravolo, P.,
• Sırakaya, M. &Seferoğlu, S. S. (2016). ÖğrenmeOrtamlarındaYeniBirAraç: Bir EğlitenceUygulamasıOlarakArtırılmışGerçeklik. EğitimTeknolojileriOkumaları, 417.
• Smacar – Foodpath. (2018).Retrieved from:https://smacar.com/augmented-reality-case-study-restaurants-case-study-restaurants/
• Taylor, M. (2018).Marriott Launches Augmented Reality App.Retrieved from: https://www.travelpulse.com/news/hotels-and-resorts/marriott-launches-augmented-reality-app.html
• Travelplot-Porto. (2006). Retrieved from https://itunes.apple.com/us/app/travelplot-porto/ id530161189?l=pt&ls=1&mt=8
• Tülü, M. & Yılmaz, M. (2013). Iphone ile artırılmış gerçeklik uygulamalarının eğitim alanında kullanılması. Akademik Bilişim Kongresi, AkdenizÜniversitesi, Antalya. Ocak, 23-25.
• Van Krevelen, D.W.F. (2007). Augmented Reality: Technologies, Applications, and Limitations. VrijeUniversiteit Amsterdam, Department of Computer Science De Boelelaan 1081a, 1081 HV Amsterdam, The Netherlands.
• Wu, H. K., Lee, S. W. Y., Chang, H. Y. & Liang, J. C. (2013). Current status, opportunities and challenges of augmented reality in education. Computers & Education, 62, 41–49.
• Zlatanova, S. (2002). Augmented Reality Technology. GIS Technology