MEASURING CORPORATE REPUTATION: A FRAMEWORK FOR ITALIAN BANKS

Year 2012, Volume: 4 Issue: 1, 21 - 30, 01.06.2012

Annarita Trotta Giusy Cavallaro

Abstract

This paper proposes a reputational framework suitable for assessing the reputation
of Italian banks. To achieve such purpose, the research follows two steps: 1) to
explore the most prominent reputational models; 2) to discuss the main findings
and identify which are the key-dimensions and features of a reputation
measurement system for banks. The value added of this work can be identified in
the effort to suggest a framework from which to begin an investigation into
measurement of Italian banks reputation.

Keywords

Corporate Reputation, Banks, Reputation Models

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