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THE IMPACT OF GREEN PRACTICES IN HOTEL BUSINESSES ON CUSTOMERS ATTITUDES TOWARDS THE BUSINESS: A QUALITATIVE STUDY

Year 2024, Volume: 20 Issue: ICMEB'24 Özel Sayı, 238 - 251, 30.10.2024
https://doi.org/10.17130/ijmeb.1496477

Abstract

The struggle against climate change has directed hotels towards green practices. These practices, carried out in the areas of air quality, water and energy conservation, recycling, and waste management, have been certified by the Ministry of Culture and Tourism as Green Star hotels. The aim of this research is to determine how the green practices implemented by hotels affect customers' attitudes towards the business. In this context, interviews were conducted with 42 customers staying at 27 Green Star hotels in Izmir between January 1st and April 15th, 2024. Content analysis was applied to the interview transcripts. As a result of the analysis, customers were divided into two categories: those with awareness of green practices and those without. It was determined that customers without awareness of green practices preferred to stay at these hotels for various reasons. Customers with awareness of green practices, on the other hand, were mostly found to be knowledgeable about climate change and sustainability. Additionally, it has been determined that these customers believed they were contributing to the struggle against climate change by staying at these hotels. It has been also determined that these customers have intention to revisit, recommend it, and share positive posts about the hotel business in their social networks.

Project Number

Bu araştırma DEU BAP birimi tarafından ADEP kapsamında desteklenmektedir (SHD-2023-2997).

References

  • Agustina, A., & Miranti, T. (2024). The influence of green loyalty: Could the satisfaction and gender disturb it. Journal Tabarru’: Islamic Baking and Finance, 7(1), 236-248.
  • Akgündüz, Y. (2021). Örgütsel davranış teorileri. Ankara: Nobel Yayıncılık. Amballoor, R.G. (2015). Servqual model: An analysis of hospitality sector in Goa. Asian Journal of Managerial Science, 4(1), 23–26.
  • Aylan, F.K., & Sezgin, M. (2016) Turistlerin yeşil otellere yönelik düşünce ve kalma niyetleri: Antalya’da bir araştırma. Uluslararası Turizm ve Sosyal Araştırmalar Dergisi, 1, 285-300.
  • Bagur-Femenias, L., Celma, D., & Patau, J. (2016). The adoption of environmental practices in small hotels. Voluntary or mandatory? An empirical approach. Sustainable Times, 8, https://doi.org/10.3390/su8070695
  • Bramwell, B., & Alletorp, L. (2001). Attitudes in the danish tourism ındustry to the roles of business and government in sustainable tourism. International Journal of Tourism Research, 3(2), 91-103. https://doi.org/10.1002/jtr.242
  • Canan, A. Y., & Ecevit, Z. (2005). Çevre bilinçli tüketiciler. Akdeniz University Faculty of Economics and Administrative Sciences Faculty Journal, 5(10), 238-263.
  • Chairunnisa, S. S., Fahmi, I., & Jahroh, S. (2019). How important is green marketing mix for consumer? Lesson from the body shop. Jurnal Manajemen, 23(2), https://doi.org/10.24912/jm.v23i2.504
  • Chen, A., & Peng, N. (2012). Green hotel knowledge and tourists’ staying behavior. Annals of Tourism Research, 39(4), 2211-2217.
  • Crouch, G., Perdue, R., Timmermans, H., & Uysal, M. (2004). Building foundations for understanding Hospitality and Leisure, the consumer psychology of tourism, hospitality and leisure. Consumer Psychology of Tourism, 3,1-10.
  • Çevreye Duyarlılık Kampanyası (2008). Çevreye duyarlılık kampanyası. https://yigm.ktb.gov.tr/TR-11596/cevreye-duyarlilik-kampanyasi-yesil-yildiz.html. Erişim Tarihi:20.02.2024.
  • Gerdt, S.O., Wagner, E., & Schewe, G. (2019). The relationship between sustainability and customer satisfaction in hospitality: An explorative investigation using eWOM as a data source. Tourism Management, 74,155-172. https://doi.org/10.1016/j.tourman.2019.02.010
  • Ham, S., & Han, H. (2013). Role of perceived fit with hotels' green practices in the formation of customer loyalty: Impact of environmental concerns. Asia Pacific Journal of Tourism Research, 18(7), 731-748. https://doi.org/10.1080/10941665.2012.695291
  • Han, H., Hsu, L.T.J., & Sheu, C. (2010). Application of the theory of planned behavior to green hotel choice: Testing the effect of environmental friendly activities. Tourism Management, 31(3), 325-334. https://doi.org/10.1016/j.tourman.2009.03.013
  • Ismael, R.B., & Keskin, H.D. (2021). Yeşil pazarlama uygulamalarının otel müşterilerinin memnuniyeti üzerindeki etkisini belirlemeye yönelik bir uygulama. Giresun Üniversitesi İktisadi ve İdari Bilimler Dergisi, 7(3), 515-536. https://doi.org/10.46849/guiibd.1013586
  • Kar, S. K., & Harichandan, S. (2022). Green marketing innovation and sustainable consumption: A bibliometric analysis. Journal of Cleaner Production, 361, https://doi.org/10.1016/j.jclepro.2022.132290
  • Karaca, Ş. (2013). Tüketicilerin yeşil ürünlere ilişkin tutumlarının incelenmesine yönelik bir araştırma. Ege Akademik Bakış, 13(1), 99-111.
  • Karsu, S. (2013). Çevre sorunları ve çevre sorunları karşısında tüketici. İçinde Velioğlu, M. N. (Ed.). Tüketim bilinci ve bilinçli tüketici (s. 144-171). Eskişehir: T.C. Anadolu Üniversitesi.
  • Kuar, L-S., Ng, L-P., Choong, Y-O., Chen, I-C. Teoh, S-Y., & Tee, C.W. (2021). Hotels’ green parctices adoption: Determinants and top managers’ environmental commitment. Advances in Hospitality and Tourism Research, 10(2), 157-187. 10.30519/ahtr.937991.
  • Lee, M., Han, H., & Willson, G. (2011). The role of expected outcomes in the formation of behavioral intentions in the green-hotel industry. Journal of Travel and Tourism Marketing, 28, 840-855. https://doi.org/10.1080/10548408.2011.623049
  • Lincoln, Y.S., & Guba, E.G. (1985). Naturalistic inquiry. Newbury Park: Sage Publications. Lita, R.P., Surya, S., Ma’ruf, M., & Syahrul, L. (2014). Green attitude and behavior of local tourists towards hotels and restaurants in West Sumatra, Indonesia. Procedia Environmental Sciences, 20, 261–270.
  • Londono, M.P.L., & Hernandez-Maskivler, G. (2016). Green practices in hotels: The case of the greenleaders program from TripAdvisor. WIT Transactions on Ecology and The Environment, 201, 1-13. https://doi.org/10.2495/ST160011
  • Lozano, R. (2015). A holistic perspective on corporate sustainability drivers. Corporate Social Responsibility and Environmental Management, 22(1), 32-44. https://doi.org/10.1002/csr.1325
  • Manaktola, K., & Jauhari, V. (2007). Exploring consumer attitude and behaviour towards gren practices in the lodging industry in India. International Journal of Contemporary Hospitality Management, 19(5), 364-377. https://doi.org/10.1108/09596110710757534
  • Mehraj, D., Qureshi, I. H., Singh, G., Nazir, N. A., Basheer, S., & Nissa, V. U. (2023). Green marketing practices and green consumer behavior: Demographic differences among young consumers. Business Strategy and Development, 6(4), 571-585. https://doi.org/10.1002/bsd2.263
  • Nieves-Pavon, S., Lopez-Mosquera, N., & Jim’enez-Naranjo, H. (2024). The role emotions play in loyalty and WOM intention in a smart tourism destination management. Cities, 145, https://doi.org/10.1016/j.cities.2023.104681
  • Park, E., Kim, K.J., & Kwon, S.J. (2017). Corporate social responsibility as a determinant of consumer loyalty: An examination of ethical standard, satisfaction, and trust. Journal of Business Research, 76, 8-13. http://dx.doi.org/10.1016/j.jbusres.2017.02.017
  • Park, J.. & Kim, H.J. (2014). Environmental proactivity of hotel operations: Antecedents and the moderating effect of ownership type. International Journal of Hospitality Management, 37, 1–10. https://doi.org/10.1016/j.ijhm.2013.09.011
  • Quintal, V. A., Lee, J. A., & Soutar, G. N. (2010). Risk, uncertainty and the theory of planned behavior: A tourism example. Tourism Management, 31(6), 797-805. https://doi.org/10.1016/j.tourman.2009.08.006
  • Rahim, R. A., Sulaiman, Z., Chin, T. A., Shoki, M., Arif, M., & Hamid, M. H. (2017). E-WOM review adoption: Consumers’ demographic profile influence on green purchase intention. IOP Conference Series: Materials Science and Engineering, 215, 1–6.
  • Robinot, E., & Giannelloni, J.L. (2010). Do hotels’ green” attributes contribute to customer satisfaction?. Journal of Services Marketing, 24(2), 157–169.
  • Shuai, M., Ahmed, F., Mohammed, A., & Song, Y. (2019). The impact of social media engagement on customer loyalty: Mediation influence of positive EWOM on agritourism green hotels. America Journal of Research, 9(10), 57-71. http://dx.doi.org/10.26739/2573-5616-2019-10-6
  • Tajeddini, K., Mostafa Rasoolimanesh, S., Chathurika Gamage, T., & Martin, E. (2021). Exploring the visitors’ decision-making process for Airbnb and hotel accommodations using value-attitude-behavior and theory of planned behavior. International Journal of Hospitality Management, 96, https://doi.org/10.1016/j.ijhm.2021.102950
  • Uyar, A. (2019). Yeşil satın alma davranışı belirleyen unsurların yapısal eşitlik modellemesi ile incelenmesi. EKEV Akademi Dergisi, 23(7), 15-34.
  • Wang, J., Wang, S., Xue, H., Wang, Y., & Li, J. (2018). Green image and consumers’ word-of-mouth intention in the green hotel industry: The moderating effect of Millennials. Journal of Cleaner Production, 181, 426-436. https://doi.org/10.1016/j.jclepro.2018.01.250
  • Wu, W.-Y., Lee, C.-L., Fu, C.-S., & Wang, H.-C. (2014). How can online store layout design and atmosphere influence consumer shopping intention on website. International Journal of Retail and Distribution Management, 42(1), 4-24. https://doi.org/10.1108/IJRDM-01-2013-0035
  • Yeşil Yıldızlı İstatistikleri, (2024). Yeşil yıldız istatistikleri. https://yigm.ktb.gov.tr/TR-277167/cevreye-duyarli-turizm-isletme-belgeli--konaklama-tesisi-istatistikleri.html. Sayfasından erişilmiştir. Erişim Tarihi: 20.02.2024.
  • Yıldız, S.B., & Kılıç, S.N. (2016). Alman turistlerin çevre bilinci ve çevre dostu otel (Yeşil Otel) Algısının davranışsal niyetleri üzerindeki etkisi. Uluslararası Sosyal Araştırmalar Dergisi, 9(43), 2615-2643.
  • Yi, S., Li, X., & Jai, T. M. (2018). Hotel guests’ perception of best green practices: A content analysis of online reviews. Tourism and Hospitality Research, 18, 191–202. https://doi.org/10.1177/1467358416637251
  • Yoon, Y., Gürsoy, D., & Chen, J. S. (2001). Validating a tourism development theory with structural equation modelling. Tourism Management, 22, 363-372. https://doi.org/10.1016/S0261-5177(00)00062-5
  • Yusof, Y., Jusoff, K., Ibrahim, Y., & Awang, Z. (2017). The influence of green practices by non green hotels on customer satisfaction and loyalty in hotel and tourism industry. International Journal of Green Economics, 11(1), 1-14. http://dx.doi.org/10.1504/IJGE.2017.10003675
  • Zareh, N.O., Nassar, M.A., Barakat, M.O., & Ramzy, Y.H. (2023). Impact of green practices on hotel guests’ satisfaction: The role of perceived motives, attributes, and service outcomes. Pharos International Journal of Tourism and Hospitality, 1(2), 1-17.

OTEL İŞLETMELERİNDEKİ YEŞİL UYGULAMALARIN MÜŞTERİLERİN İŞLETMEYE YÖNELİK TUTUMLARINA ETKİSİ: NİTEL BİR ARAŞTIRMA

Year 2024, Volume: 20 Issue: ICMEB'24 Özel Sayı, 238 - 251, 30.10.2024
https://doi.org/10.17130/ijmeb.1496477

Abstract

İklim değişikliğinin yarattığı sorunlar, otel işletmelerini yeşil uygulamalara yöneltmiştir. Hava kalitesi, su ve enerji tasarrufu, geri dönüşüm ve atık yönetimi başlıklarında gerçekleştirilen yeşil uygulamaları yürüten otel işletmeleri Kültür ve Turizm Bakanlığı tarafından Yeşil Yıldız olarak tescillenmiştir. Bu araştırmanın amacı otel işletmeleri tarafından gerçekleştirilen yeşil uygulamaların müşterilerin işletmeye yönelik tutumlarını nasıl etkilediğini belirlemektir. Bu kapsamda İzmir’de bulunan 27 adet yeşil yıldızlı otel işletmesinde konaklayan 42 müşteri ile 1 Ocak – 15 Nisan 2024 tarihleri arasında görüşmeler gerçekleştirilmiştir. Görüşme metinlerine içerik analizi uygulanmıştır. Analizler sonucunda müşteriler yeşil uygulama farkındalığı olanlar ve olmayanlar olarak iki kategoriye ayrılmıştır. Yeşil uygulama farkındalığı olmayan müşterilerin farklı nedenlerle bu otel işletmelerinde konaklamayı tercih ettikleri belirlenmiştir. Yeşil uygulama farkındalığı olan müşterilerin ise çoğunun iklim değişikliği ve sürdürülebilirlik ile ilgili bilgi sahibi oldukları tespit edilmiştir. Ayrıca bu müşterilerin yeşil yıldızlı otel işletmelerinde konaklayarak iklim değişikliği ile mücadeleye katkıda bulunduklarını düşündükleri belirlenmiştir. Bu müşterilerin otel işletmesine ilişkin tekrar ziyaret etme, tavsiye etme ve sosyal ağlarında otel işletmelerine ilişkin olumlu paylaşımlarda bulunma niyetlerinin olduğu tespit edilmiştir.

Ethical Statement

Alan araştırmasına ilişkin DEU Sosyal ve Beşerî İlimler Araştırma ve Yayın Etik Kurulu’ndan 22/11/2022 tarih 7 sayılı karar ile etik izin alınmıştır.

Supporting Institution

Dokuz Eylül Üniversitesi

Project Number

Bu araştırma DEU BAP birimi tarafından ADEP kapsamında desteklenmektedir (SHD-2023-2997).

References

  • Agustina, A., & Miranti, T. (2024). The influence of green loyalty: Could the satisfaction and gender disturb it. Journal Tabarru’: Islamic Baking and Finance, 7(1), 236-248.
  • Akgündüz, Y. (2021). Örgütsel davranış teorileri. Ankara: Nobel Yayıncılık. Amballoor, R.G. (2015). Servqual model: An analysis of hospitality sector in Goa. Asian Journal of Managerial Science, 4(1), 23–26.
  • Aylan, F.K., & Sezgin, M. (2016) Turistlerin yeşil otellere yönelik düşünce ve kalma niyetleri: Antalya’da bir araştırma. Uluslararası Turizm ve Sosyal Araştırmalar Dergisi, 1, 285-300.
  • Bagur-Femenias, L., Celma, D., & Patau, J. (2016). The adoption of environmental practices in small hotels. Voluntary or mandatory? An empirical approach. Sustainable Times, 8, https://doi.org/10.3390/su8070695
  • Bramwell, B., & Alletorp, L. (2001). Attitudes in the danish tourism ındustry to the roles of business and government in sustainable tourism. International Journal of Tourism Research, 3(2), 91-103. https://doi.org/10.1002/jtr.242
  • Canan, A. Y., & Ecevit, Z. (2005). Çevre bilinçli tüketiciler. Akdeniz University Faculty of Economics and Administrative Sciences Faculty Journal, 5(10), 238-263.
  • Chairunnisa, S. S., Fahmi, I., & Jahroh, S. (2019). How important is green marketing mix for consumer? Lesson from the body shop. Jurnal Manajemen, 23(2), https://doi.org/10.24912/jm.v23i2.504
  • Chen, A., & Peng, N. (2012). Green hotel knowledge and tourists’ staying behavior. Annals of Tourism Research, 39(4), 2211-2217.
  • Crouch, G., Perdue, R., Timmermans, H., & Uysal, M. (2004). Building foundations for understanding Hospitality and Leisure, the consumer psychology of tourism, hospitality and leisure. Consumer Psychology of Tourism, 3,1-10.
  • Çevreye Duyarlılık Kampanyası (2008). Çevreye duyarlılık kampanyası. https://yigm.ktb.gov.tr/TR-11596/cevreye-duyarlilik-kampanyasi-yesil-yildiz.html. Erişim Tarihi:20.02.2024.
  • Gerdt, S.O., Wagner, E., & Schewe, G. (2019). The relationship between sustainability and customer satisfaction in hospitality: An explorative investigation using eWOM as a data source. Tourism Management, 74,155-172. https://doi.org/10.1016/j.tourman.2019.02.010
  • Ham, S., & Han, H. (2013). Role of perceived fit with hotels' green practices in the formation of customer loyalty: Impact of environmental concerns. Asia Pacific Journal of Tourism Research, 18(7), 731-748. https://doi.org/10.1080/10941665.2012.695291
  • Han, H., Hsu, L.T.J., & Sheu, C. (2010). Application of the theory of planned behavior to green hotel choice: Testing the effect of environmental friendly activities. Tourism Management, 31(3), 325-334. https://doi.org/10.1016/j.tourman.2009.03.013
  • Ismael, R.B., & Keskin, H.D. (2021). Yeşil pazarlama uygulamalarının otel müşterilerinin memnuniyeti üzerindeki etkisini belirlemeye yönelik bir uygulama. Giresun Üniversitesi İktisadi ve İdari Bilimler Dergisi, 7(3), 515-536. https://doi.org/10.46849/guiibd.1013586
  • Kar, S. K., & Harichandan, S. (2022). Green marketing innovation and sustainable consumption: A bibliometric analysis. Journal of Cleaner Production, 361, https://doi.org/10.1016/j.jclepro.2022.132290
  • Karaca, Ş. (2013). Tüketicilerin yeşil ürünlere ilişkin tutumlarının incelenmesine yönelik bir araştırma. Ege Akademik Bakış, 13(1), 99-111.
  • Karsu, S. (2013). Çevre sorunları ve çevre sorunları karşısında tüketici. İçinde Velioğlu, M. N. (Ed.). Tüketim bilinci ve bilinçli tüketici (s. 144-171). Eskişehir: T.C. Anadolu Üniversitesi.
  • Kuar, L-S., Ng, L-P., Choong, Y-O., Chen, I-C. Teoh, S-Y., & Tee, C.W. (2021). Hotels’ green parctices adoption: Determinants and top managers’ environmental commitment. Advances in Hospitality and Tourism Research, 10(2), 157-187. 10.30519/ahtr.937991.
  • Lee, M., Han, H., & Willson, G. (2011). The role of expected outcomes in the formation of behavioral intentions in the green-hotel industry. Journal of Travel and Tourism Marketing, 28, 840-855. https://doi.org/10.1080/10548408.2011.623049
  • Lincoln, Y.S., & Guba, E.G. (1985). Naturalistic inquiry. Newbury Park: Sage Publications. Lita, R.P., Surya, S., Ma’ruf, M., & Syahrul, L. (2014). Green attitude and behavior of local tourists towards hotels and restaurants in West Sumatra, Indonesia. Procedia Environmental Sciences, 20, 261–270.
  • Londono, M.P.L., & Hernandez-Maskivler, G. (2016). Green practices in hotels: The case of the greenleaders program from TripAdvisor. WIT Transactions on Ecology and The Environment, 201, 1-13. https://doi.org/10.2495/ST160011
  • Lozano, R. (2015). A holistic perspective on corporate sustainability drivers. Corporate Social Responsibility and Environmental Management, 22(1), 32-44. https://doi.org/10.1002/csr.1325
  • Manaktola, K., & Jauhari, V. (2007). Exploring consumer attitude and behaviour towards gren practices in the lodging industry in India. International Journal of Contemporary Hospitality Management, 19(5), 364-377. https://doi.org/10.1108/09596110710757534
  • Mehraj, D., Qureshi, I. H., Singh, G., Nazir, N. A., Basheer, S., & Nissa, V. U. (2023). Green marketing practices and green consumer behavior: Demographic differences among young consumers. Business Strategy and Development, 6(4), 571-585. https://doi.org/10.1002/bsd2.263
  • Nieves-Pavon, S., Lopez-Mosquera, N., & Jim’enez-Naranjo, H. (2024). The role emotions play in loyalty and WOM intention in a smart tourism destination management. Cities, 145, https://doi.org/10.1016/j.cities.2023.104681
  • Park, E., Kim, K.J., & Kwon, S.J. (2017). Corporate social responsibility as a determinant of consumer loyalty: An examination of ethical standard, satisfaction, and trust. Journal of Business Research, 76, 8-13. http://dx.doi.org/10.1016/j.jbusres.2017.02.017
  • Park, J.. & Kim, H.J. (2014). Environmental proactivity of hotel operations: Antecedents and the moderating effect of ownership type. International Journal of Hospitality Management, 37, 1–10. https://doi.org/10.1016/j.ijhm.2013.09.011
  • Quintal, V. A., Lee, J. A., & Soutar, G. N. (2010). Risk, uncertainty and the theory of planned behavior: A tourism example. Tourism Management, 31(6), 797-805. https://doi.org/10.1016/j.tourman.2009.08.006
  • Rahim, R. A., Sulaiman, Z., Chin, T. A., Shoki, M., Arif, M., & Hamid, M. H. (2017). E-WOM review adoption: Consumers’ demographic profile influence on green purchase intention. IOP Conference Series: Materials Science and Engineering, 215, 1–6.
  • Robinot, E., & Giannelloni, J.L. (2010). Do hotels’ green” attributes contribute to customer satisfaction?. Journal of Services Marketing, 24(2), 157–169.
  • Shuai, M., Ahmed, F., Mohammed, A., & Song, Y. (2019). The impact of social media engagement on customer loyalty: Mediation influence of positive EWOM on agritourism green hotels. America Journal of Research, 9(10), 57-71. http://dx.doi.org/10.26739/2573-5616-2019-10-6
  • Tajeddini, K., Mostafa Rasoolimanesh, S., Chathurika Gamage, T., & Martin, E. (2021). Exploring the visitors’ decision-making process for Airbnb and hotel accommodations using value-attitude-behavior and theory of planned behavior. International Journal of Hospitality Management, 96, https://doi.org/10.1016/j.ijhm.2021.102950
  • Uyar, A. (2019). Yeşil satın alma davranışı belirleyen unsurların yapısal eşitlik modellemesi ile incelenmesi. EKEV Akademi Dergisi, 23(7), 15-34.
  • Wang, J., Wang, S., Xue, H., Wang, Y., & Li, J. (2018). Green image and consumers’ word-of-mouth intention in the green hotel industry: The moderating effect of Millennials. Journal of Cleaner Production, 181, 426-436. https://doi.org/10.1016/j.jclepro.2018.01.250
  • Wu, W.-Y., Lee, C.-L., Fu, C.-S., & Wang, H.-C. (2014). How can online store layout design and atmosphere influence consumer shopping intention on website. International Journal of Retail and Distribution Management, 42(1), 4-24. https://doi.org/10.1108/IJRDM-01-2013-0035
  • Yeşil Yıldızlı İstatistikleri, (2024). Yeşil yıldız istatistikleri. https://yigm.ktb.gov.tr/TR-277167/cevreye-duyarli-turizm-isletme-belgeli--konaklama-tesisi-istatistikleri.html. Sayfasından erişilmiştir. Erişim Tarihi: 20.02.2024.
  • Yıldız, S.B., & Kılıç, S.N. (2016). Alman turistlerin çevre bilinci ve çevre dostu otel (Yeşil Otel) Algısının davranışsal niyetleri üzerindeki etkisi. Uluslararası Sosyal Araştırmalar Dergisi, 9(43), 2615-2643.
  • Yi, S., Li, X., & Jai, T. M. (2018). Hotel guests’ perception of best green practices: A content analysis of online reviews. Tourism and Hospitality Research, 18, 191–202. https://doi.org/10.1177/1467358416637251
  • Yoon, Y., Gürsoy, D., & Chen, J. S. (2001). Validating a tourism development theory with structural equation modelling. Tourism Management, 22, 363-372. https://doi.org/10.1016/S0261-5177(00)00062-5
  • Yusof, Y., Jusoff, K., Ibrahim, Y., & Awang, Z. (2017). The influence of green practices by non green hotels on customer satisfaction and loyalty in hotel and tourism industry. International Journal of Green Economics, 11(1), 1-14. http://dx.doi.org/10.1504/IJGE.2017.10003675
  • Zareh, N.O., Nassar, M.A., Barakat, M.O., & Ramzy, Y.H. (2023). Impact of green practices on hotel guests’ satisfaction: The role of perceived motives, attributes, and service outcomes. Pharos International Journal of Tourism and Hospitality, 1(2), 1-17.
There are 41 citations in total.

Details

Primary Language Turkish
Subjects Business Systems in Context (Other)
Journal Section Research Articles
Authors

Yeşim Koba 0000-0002-5943-954X

Yılmaz Akgündüz 0000-0001-8887-9280

Ceylan Alkan 0000-0002-8815-7939

Project Number Bu araştırma DEU BAP birimi tarafından ADEP kapsamında desteklenmektedir (SHD-2023-2997).
Early Pub Date October 24, 2024
Publication Date October 30, 2024
Submission Date June 5, 2024
Acceptance Date September 16, 2024
Published in Issue Year 2024 Volume: 20 Issue: ICMEB'24 Özel Sayı

Cite

APA Koba, Y., Akgündüz, Y., & Alkan, C. (2024). OTEL İŞLETMELERİNDEKİ YEŞİL UYGULAMALARIN MÜŞTERİLERİN İŞLETMEYE YÖNELİK TUTUMLARINA ETKİSİ: NİTEL BİR ARAŞTIRMA. Uluslararası Yönetim İktisat Ve İşletme Dergisi, 20(ICMEB’24 Özel Sayı), 238-251. https://doi.org/10.17130/ijmeb.1496477