DİJİTAL TEKNOLOJİ KAPSAMININ TEKNOLOJİK VE ÖRGÜTSEL YENİLİK ÜZERİNDEKİ ETKİSİ

Year 2025, Volume: 21 Issue: 3, 1127 - 1145, 30.09.2025

Ebru Öztürk Köse

Abstract

Yapay zeka, bulut bilişim, akıllı cihazlar, robotik ve blok zinciri gibi dijital teknolojilerin kullanılması firmalar ve örgütler için önemli bir konu başlığıdır. Bu çalışma, teknolojik ve örgütsel inovasyon arasındaki farkları vurgulayarak dijital teknoloji kapsamı ve inovasyon arasındaki ilişkiyi araştırmaktadır. Mevcut çalışmalar, dijital teknolojilerin inovasyon üzerinde olumlu etkisi olduğunu öne sürmüştür. Ancak, bazı çalışmalar dijitalleşmenin karanlık taraflarını da vurgulamıştır. Özellikle, bu çalışma, çok çeşitli dijital teknolojiler kullanan firmaların belirli bir noktadan sonra inovasyonda olumsuz getiriler yaşadığını öne sürmektedir. Bu çalışma ayrıca, bu olumsuz getirinin örgütsel inovasyon için gerçekleşme olasılığının daha yüksek olduğunu öne sürmektedir. Bu çalışma, hipotezlerini AB ve AB dışı ülkelerdeki 15,448 firmadan oluşan nihai bir örneklemle Eurostat Flash Eurobarometer No. 486 veri setini kullanarak test etmektedir. Çalışma sonuçları hipotezlerin desteklendiğini göstermektedir. Sonuçlar, dijital teknoloji kapsamının inovasyonu önce pozitif, belirli bir noktadan sonra negatif etkilediğini ve bu ters-U etkisinin teknolojik inovasyondan daha belirgin bir şekilde örgütsel inovasyon için geçerli olduğunu göstermektedir. Bu çalışma, dijital teknolojilerin olumsuz getirilerini vurgulayarak dijitalleşme literatürüne katkıda bulunmaktadır. Ayrıca, dijital teknolojilerin etkisini araştırırken teknolojik ve örgütsel inovasyon arasındaki farkları vurgulayarak dijitalleşme literatürüne katkıda bulunmaktadır.

Keywords

Dijital Teknoloji Kapsamı , Teknolojik Yenilik , Örgütsel Yenilik

THE CURVILINEAR INFLUENCE OF DIGITAL TECHNOLOGY SCOPE ON TECHNOLOGICAL VERSUS ORGANIZATIONAL INNOVATION

Abstract

The adoption of digital technologies, such as artificial intelligence, cloud computing, smart devices, robotics, and blockchain has been an important topic for firms and organizations. This study examines the link between digital technology scope and innovation by highlighting differences between technological and organizational innovation. Existing studies have proposed that digital technologies have positive influence on innovation. However, some studies have also highlighted the dark sides of digitalization. In particular, this study argues that firms using a wide range of digital technologies experience negative returns on innovation after a certain point. This study also proposes that this negative return is more likely to happen for organizational innovation. This study tests its hypotheses by using the Eurostat Flash Eurobarometer No. 486 dataset, with a final sample of 15,448 firms from EU and non-EU countries. The hypotheses are supported. The results suggest that digital technology scope negatively influences innovation after a certain point and this negative curvilinear effect is more pronounced for organizational innovation than technological innovation. This study advances the digitalization literature by highlighting the negative returns of digital technologies. It also contributes to digitalization literature by highlighting the differences between technological and organizational innovation when investigating the impact of digital technologies.

Keywords

Digital Technology Scope , Technological Innovation , Organizational Innovation

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