INDUSTRIAL HERITAGE EDUCATION FOR SUSTAINABILITY

Abstract

Cultural tourism is becoming more and more popular speaking about free time, educational and holiday activities. Not only natural and cultural heritage, i.e. priceless historical monuments, nature beauties and architectural wonders but also industrial heritage starts attracting educated tourism community. The Czech Republic offers the industrial heritage as an inseparable part of cultural wealth. It represents preserved examples of industrial and production activities, scientific and research experience from long history of industries dated back to Austria-Hungarian times, such as horse-drawn railway, silver mines, foundries, breweries, water management works. Resulting from the Nizhny Tagil Charter for the Industrial Heritage, this type of heritage has to be preserved and protected for furthers sustainable use and understanding by future generations. Variable routes of industrial heritage, the network of industrial facilities, which are not in regular use any longer able to follow requirements of the European ERIH project promoting industrial history, which can be presented, studied, explored and extend the range of tourism destinations contributing to sustainable interdisciplinary education. The importance of developing and maintaining relationships with customers is generally known; the customer satisfaction cannot be achieved without the fundamental contribution of the customer-contact employees providing various services; therefore internal marketing should be considered an attempt of organizations for education, reward and management of human resources for further motivation in better service offer.

Keywords

• Industrial Heritage Education,Sustainable Promotion

References

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