Medyalar Arası Gündem Belirleme Araştırmalarında Yöntem ve Kuram

Year 2018, Issue: 47, 20 - 42, 11.12.2018

Cem Yaşın Sevgi Can Yağcı Aksel Can Cengiz

Abstract

Bu makale medyalar arası gündem belirleme (intermedia agenda setting) çalışmalarına ilişkin yöntemi ve bu yöntemi temellendiren bilimsel bilgi birikimini çözümlemeyi amaçlamaktadır. Bu doğrultuda, ‘Web of Science arama motoru kullanılarak seçilmiş olan 24 makalenin yöntem bölümleri, nitel bir değerlendirme ile tablolaştırılarak çözümlenmiştir. Söz konusu tabloda, birinci düzey, ikinci düzey niteliksel gündem belirleme çalışmaları ile üçüncü düzey gündem belirleme çalışmalarının temel varsayımlarının örtüştüğü, hatta yönteme eklenmiş yeni teknikler olmasına rağmen araştırmaların birbirine benzer bir yaklaşımla tasarlandığı görülmüştür. Düzeyler arasında geçişin bir paradigma kırılmasından çok, zaman içinde kurama ve yönteme eklenmeler ile gerçekleşen evrimsel bir süreç olduğu sonucuna varılmıştır. Çalışmaları temellendiren kuramsal tartışmaların ise temel metinlere gönderme yaptığı, McCombs gibi kurucu kuramcılara referans vererek tartışıldığı ve kuramsal çatıların bu temel üzerine inşa edildiği anlaşılmıştır.

Keywords

Medyalar Arası Gündem Belirleme, İletişim Kuramları, İletişim Çalışmalarında Araştırma Yöntemleri, Yeni Medya.

Method and Theory in Intermedia Agenda Setting Studies

Abstract

This article aims to analyze the method of intermedia agenda setting studies and the academic knowledge, based on this method. In this respect, method sections of 24 articles selected using the ‘web of Science ‘ search engine were tabulated and analyzed with a qualitative evaluation. In this table, it was observed that the basic assumptions of the first level, second level qualitative agenda setting studies and the third level overlap, and although there are new techniques added to the method, the research is designed with a similar approach. It has been concluded that the transition between levels is an evolutionary process that takes place over time, rather than a paradigm break. İt is understood that the theoretical discussions that are based on the studies refer to the basic texts, that they refer to the founding theorists such as McCombs and that the theoretical roofs are built on this
basis.

Keywords

Intermedia Agenda Setting, Communication Theories, Research Methods in Communication Studies, New Media.

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