Социальная Конструкция Высокой Инфляции: Сравнительный Анализ Восприятия, Доверия и Потребительского Опыта Городского Среднего Класса в Турции и России (2018–2024)

Abstract

Настоящее исследование в сравнительной социологической перспективе анализирует многоаспектное воздействие высокой инфляции, наблюдавшейся в Турции и России в период с 2018 по 2024 год, на потребителей из числа городского среднего класса. В отличие от традиционного макроэкономического подхода, исследование показывает, что инфляция представляет собой не только экономическое явление, но и социальную конструкцию, формируемую через классовую позицию, культурные системы смыслопроизводства и аффективный опыт. Исследование опирается на качественную парадигму и структурировано в рамках сравнительной методологии, включающей тематический анализ, критический дискурс-анализ и SWOT-анализ. В отличие от классических подходов, основанных на индивидуальных интервью, сбор данных осуществлялся посредством многоисточникового дискурсивного метода, широко применяемого в современной социологической науке. Эмпирическая база включает медиадискурсы, контент социальных сетей, академические публикации, экспертные комментарии и отчёты национальных и международных организаций, что позволило сформировать репрезентативную выборку. Полученные качественные данные были закодированы в соответствии с заранее определёнными тематическими категориями и подвергнуты многоуровневому содержательному анализу в рамках дискурсивного подхода. Результаты тематического анализа указывают на то, что сокращение потребления связано не только с экономическими потерями, но и с символическими утратами и нарушением идентификационной целостности. Дискурс-анализ выявил резкое расхождение между нарративами инфляционного кризиса в цифровых и традиционных медиа, что оказывает трансформирующее влияние на общественные механизмы доверия. SWOT-анализ показал, что несмотря на схожее экономическое давление, городские средние классы в обеих странах выработали уникальные стратегии адаптации, обусловленные их историко-культурным контекстом. Таким образом, исследование рассматривает инфляцию как социосимволическое явление и пространство конфликтных интерпретаций, предлагая междисциплинарный вклад в переосмысление научной литературы о кризисах через призму теоретического плюрализма и качественных методологических инноваций.

Keywords

• Высокая Инфляция
• Дискурсивный Анализ
• Тематический Анализ
• SWOT-Анализ
• Сравнительная Социальная Конструкция.

Yüksek Enflasyonun Toplumsal İnşası: Türkiye ve Rusya’da Kentli Orta Sınıfın Algı, Güven ve Tüketim Deneyimlerinin Karşılaştırmalı Analizi (2018–2024)

Abstract

Bu çalışma, 2018–2024 döneminde Türkiye ve Rusya’da yaşanan yüksek enflasyon sürecinin, kentli-orta sınıf tüketiciler üzerindeki sosyolojik etkilerini karşılaştırmalı bir perspektifle incelemeyi amaçlamaktadır. Ayrıca çalışma, yüksek enflasyonun yalnızca ekonomik bir olgu olarak değil; sınıfsal konum, kültürel anlam üretimi ve duygulanımsal deneyimler yoluyla biçimlenen, çok yönlü bir toplumsal süreç inşası ortaya çıktığını göstermektedir. Çalışma, tematik analiz, eleştirel söylem çözümlemesi ve SWOT analiz temelli karşılaştırmalı yapılandırma çerçevesinde, nitel araştırma paradigması doğrultusunda tasarlanmıştır. Veri seti, geleneksel bireysel görüşmelere dayalı yaklaşımlardan farklı olarak, çağdaş sosyolojik araştırmalarda giderek yaygınlık kazanan çok kaynaklı söylem temelli yöntemle oluşturulmuş; medya ve sosyal medya içerikleri, akademik yayınlar, uzman analizleri ile kurumsal raporlar esas alınarak örneklem ile yapılandırılmıştır. Elde edilen nitel veriler, önceden tanımlanmış tematik kategoriler doğrultusunda kodlanmış ve söylem çözümlemesi ilkeleriyle çok düzlemli içerik analizine tabi tutulmuştur. Sonuç olarak; tematik bulgular, tüketim alışkanlıklarındaki daralmanın yalnızca ekonomik değil, kimliksel ve sembolik kayıplarla iç içe geçtiğini ortaya koyarken; söylem çözümlemesi, kriz anlatılarının dijital ve geleneksel mecralarda radikal biçimde ayrıştığını ve bunun toplumsal güven rejimleri üzerinde dönüştürücü etkiler yarattığını göstermektedir. SWOT analizine göre ise, benzer ekonomik baskılara maruz kalan kentli orta sınıfların, farklı tarihsel ve kültürel bağlamlarda özgül direnç stratejileri geliştirdiği sonucuna ulaşmıştır. Bu bağlamda çalışma, enflasyonu kültürel anlam üretimi, sembolik temsil ve toplumsal inşa süreçleri üzerinden ele alarak, ekonomik kriz olgularına ilişkin mevcut literatürü kuramsal çeşitlilik ve nitel yöntemsel yenilik açısından yeniden düşünmeye davet eden disiplinler arası bir katkı sunmaktadır.

Keywords

• Yüksek Enflasyon
• Söylem Analizi
• Tematik Analiz
• SWOT Analizi
• Karşılaştırmalı Toplumsal İnşası.

The Social Construction of High Inflation: A Comparative Analysis of Perception, Trust, And Consumption Experiences of The Urban Middle Class in Turkey and Russia (2018–2024)

Abstract

This study examines, from a comparative sociological perspective, the multifaceted effects of the high inflation process experienced in Turkey and Russia between 2018 and 2024 on urban middle-class consumers. Beyond its conventional macroeconomic framing, the study reveals that inflation operates as a socially constructed phenomenon—shaped through class positions, cultural meaning systems, and affective experiences. Grounded in a qualitative research paradigm, the study employs a comparative framework structured through thematic analysis, critical discourse analysis, and SWOT methodology. Departing from traditional interview-based approaches, the data were gathered using a multi-sourced, discourse-oriented strategy that reflects a growing trend in contemporary sociological inquiry. The dataset comprises media and social media narratives, academic publications, expert commentaries, and institutional reports, forming a representative sample. The coded qualitative data were analyzed through multilayered content analysis in line with established discourse-analytical principles. Thematic findings indicate that the contraction in consumption habits is not merely economic in nature but also entails symbolic losses and disruptions in identity continuity. Discourse analysis highlights a stark divergence between crisis narratives in digital and traditional media, contributing to a fragmentation of public trust. The SWOT analysis reveals that, while urban middle classes in both countries faced similar economic pressures, they developed distinct resistance strategies shaped by their respective historical and cultural contexts. Accordingly, the study frames high inflation as a socio-symbolic formation and a space of contested meaning, offering an interdisciplinary contribution that encourages a rethinking of economic crisis literature through theoretical diversity and qualitative methodological innovation.

Keywords

• High Inflation
• Discourse Analysis
• Thematic Analysis
• SWOT Analysis
• Comparative Social Construction.

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