EN
A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets
Abstract
This paper is concerned with one of the main challenges of the Multinational Companies which they face in the traditional and thus in local markets. Multinational Companies aims to gain competitive advantage through differentiation in terms of their globalization strategy. However, in the local markets where the organic relationship of firms are more designed in local habits, and markets react with stable consumer behaviors, it gets harder to enter into market and drive a competitive edge. This paper aims to understand the reasons of this challenge, the analysis of resistance of traditional markets, successful sample breaking into local market and the strategy around it.
Keywords
Details
Primary Language
English
Subjects
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Journal Section
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Publication Date
September 1, 2014
Submission Date
September 1, 2014
Acceptance Date
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Published in Issue
Year 2014 Volume: 4 Number: 3
APA
Koc, M., & Koc, F. (2014). A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. International Review of Management and Marketing, 4(3), 217-223. https://izlik.org/JA58KF63FE
AMA
1.Koc M, Koc F. A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. IRMM. 2014;4(3):217-223. https://izlik.org/JA58KF63FE
Chicago
Koc, Murat, and Fatih Koc. 2014. “A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets”. International Review of Management and Marketing 4 (3): 217-23. https://izlik.org/JA58KF63FE.
EndNote
Koc M, Koc F (September 1, 2014) A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. International Review of Management and Marketing 4 3 217–223.
IEEE
[1]M. Koc and F. Koc, “A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets”, IRMM, vol. 4, no. 3, pp. 217–223, Sept. 2014, [Online]. Available: https://izlik.org/JA58KF63FE
ISNAD
Koc, Murat - Koc, Fatih. “A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets”. International Review of Management and Marketing 4/3 (September 1, 2014): 217-223. https://izlik.org/JA58KF63FE.
JAMA
1.Koc M, Koc F. A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. IRMM. 2014;4:217–223.
MLA
Koc, Murat, and Fatih Koc. “A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets”. International Review of Management and Marketing, vol. 4, no. 3, Sept. 2014, pp. 217-23, https://izlik.org/JA58KF63FE.
Vancouver
1.Murat Koc, Fatih Koc. A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. IRMM [Internet]. 2014 Sep. 1;4(3):217-23. Available from: https://izlik.org/JA58KF63FE