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Year 2014, Volume: 4 Issue: 3, 217 - 223, 01.09.2014

Murat Koc Fatih Koc

https://izlik.org/JA58KF63FE

Abstract

A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets

Year 2014, Volume: 4 Issue: 3, 217 - 223, 01.09.2014

Murat Koc Fatih Koc

https://izlik.org/JA58KF63FE

Abstract

This paper is concerned with one of the main challenges of the Multinational Companies which they face in the traditional and thus in local markets. Multinational Companies aims to gain competitive advantage through differentiation in terms of their globalization strategy. However, in the local markets where the organic relationship of firms are more designed in local habits, and markets react with stable consumer behaviors, it gets harder to enter into market and drive a competitive edge. This paper aims to understand the reasons of this challenge, the analysis of resistance of traditional markets, successful sample breaking into local market and the strategy around it.

Keywords

Multinational Company Competitive Edge Traditional Markets Clusters

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Details

Other ID JA56DT85HP
Authors

Murat Koc This is me

Fatih Koc This is me

Publication Date September 1, 2014
IZ https://izlik.org/JA58KF63FE
Published in Issue Year 2014 Volume: 4 Issue: 3

Cite

APA Koc, M., & Koc, F. (2014). A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. International Review of Management and Marketing, 4(3), 217-223. https://izlik.org/JA58KF63FE
AMA 1.Koc M, Koc F. A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. IRMM. 2014;4(3):217-223. https://izlik.org/JA58KF63FE
Chicago Koc, Murat, and Fatih Koc. 2014. “A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets”. International Review of Management and Marketing 4 (3): 217-23. https://izlik.org/JA58KF63FE.
EndNote Koc M, Koc F (September 1, 2014) A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. International Review of Management and Marketing 4 3 217–223.
IEEE [1]M. Koc and F. Koc, “A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets”, IRMM, vol. 4, no. 3, pp. 217–223, Sept. 2014, [Online]. Available: https://izlik.org/JA58KF63FE
ISNAD Koc, Murat - Koc, Fatih. “A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets”. International Review of Management and Marketing 4/3 (September 1, 2014): 217-223. https://izlik.org/JA58KF63FE.
JAMA 1.Koc M, Koc F. A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. IRMM. 2014;4:217–223.
MLA Koc, Murat, and Fatih Koc. “A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets”. International Review of Management and Marketing, vol. 4, no. 3, Sept. 2014, pp. 217-23, https://izlik.org/JA58KF63FE.
Vancouver 1.Murat Koc, Fatih Koc. A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. IRMM [Internet]. 2014 Sep. 1;4(3):217-23. Available from: https://izlik.org/JA58KF63FE