EN
A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets
Abstract
This paper is concerned with one of the main challenges of the Multinational Companies which they face in the traditional and thus in local markets. Multinational Companies aims to gain competitive advantage through differentiation in terms of their globalization strategy. However, in the local markets where the organic relationship of firms are more designed in local habits, and markets react with stable consumer behaviors, it gets harder to enter into market and drive a competitive edge. This paper aims to understand the reasons of this challenge, the analysis of resistance of traditional markets, successful sample breaking into local market and the strategy around it.
Keywords
Ayrıntılar
Birincil Dil
İngilizce
Konular
-
Bölüm
-
Yayımlanma Tarihi
1 Eylül 2014
Gönderilme Tarihi
1 Eylül 2014
Kabul Tarihi
-
Yayımlandığı Sayı
Yıl 2014 Cilt: 4 Sayı: 3
APA
Koc, M., & Koc, F. (2014). A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. International Review of Management and Marketing, 4(3), 217-223. https://izlik.org/JA58KF63FE
AMA
1.Koc M, Koc F. A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. IRMM. 2014;4(3):217-223. https://izlik.org/JA58KF63FE
Chicago
Koc, Murat, ve Fatih Koc. 2014. “A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets”. International Review of Management and Marketing 4 (3): 217-23. https://izlik.org/JA58KF63FE.
EndNote
Koc M, Koc F (01 Eylül 2014) A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. International Review of Management and Marketing 4 3 217–223.
IEEE
[1]M. Koc ve F. Koc, “A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets”, IRMM, c. 4, sy 3, ss. 217–223, Eyl. 2014, [çevrimiçi]. Erişim adresi: https://izlik.org/JA58KF63FE
ISNAD
Koc, Murat - Koc, Fatih. “A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets”. International Review of Management and Marketing 4/3 (01 Eylül 2014): 217-223. https://izlik.org/JA58KF63FE.
JAMA
1.Koc M, Koc F. A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. IRMM. 2014;4:217–223.
MLA
Koc, Murat, ve Fatih Koc. “A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets”. International Review of Management and Marketing, c. 4, sy 3, Eylül 2014, ss. 217-23, https://izlik.org/JA58KF63FE.
Vancouver
1.Murat Koc, Fatih Koc. A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. IRMM [Internet]. 01 Eylül 2014;4(3):217-23. Erişim adresi: https://izlik.org/JA58KF63FE