EN
Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan
Abstract
This study aims to investigate the effect of service quality on brand equity in medical tourism context. Service quality is considered as a critical success element for achieveing competitive advantage and building strong medical tourism brands in today's competitive market, Jordan is included. A brand with strong equity is vital weapon for a medical toursim's differentation strategy and development of customer loyalty. In this study, a survey has been distributed to 384 medical tourist's in Jordan. Only, 306 data are usable and were used for data analysis. The findings of this study showed that the service quality is significantly associated with overall brand equity. Also, each of service quality dimensions that referring to tangibility, reliability, responsiveness, empathy, and assurance are significantly correlated with overall brand equity.
Keywords
Details
Primary Language
English
Subjects
-
Journal Section
-
Publication Date
March 1, 2017
Submission Date
March 1, 2017
Acceptance Date
-
Published in Issue
Year 2017 Volume: 7 Number: 1
APA
Shriedeh, F. B., & Ghani, N. H. A. (2017). Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan. International Review of Management and Marketing, 7(1), 15-19. https://izlik.org/JA82DU75GJ
AMA
1.Shriedeh FB, Ghani NHA. Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan. IRMM. 2017;7(1):15-19. https://izlik.org/JA82DU75GJ
Chicago
Shriedeh, Fayez B., and Noor Hasmini Abd. Ghani. 2017. “Service Quality As an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan”. International Review of Management and Marketing 7 (1): 15-19. https://izlik.org/JA82DU75GJ.
EndNote
Shriedeh FB, Ghani NHA (March 1, 2017) Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan. International Review of Management and Marketing 7 1 15–19.
IEEE
[1]F. B. Shriedeh and N. H. A. Ghani, “Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan”, IRMM, vol. 7, no. 1, pp. 15–19, Mar. 2017, [Online]. Available: https://izlik.org/JA82DU75GJ
ISNAD
Shriedeh, Fayez B. - Ghani, Noor Hasmini Abd. “Service Quality As an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan”. International Review of Management and Marketing 7/1 (March 1, 2017): 15-19. https://izlik.org/JA82DU75GJ.
JAMA
1.Shriedeh FB, Ghani NHA. Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan. IRMM. 2017;7:15–19.
MLA
Shriedeh, Fayez B., and Noor Hasmini Abd. Ghani. “Service Quality As an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan”. International Review of Management and Marketing, vol. 7, no. 1, Mar. 2017, pp. 15-19, https://izlik.org/JA82DU75GJ.
Vancouver
1.Fayez B. Shriedeh, Noor Hasmini Abd. Ghani. Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan. IRMM [Internet]. 2017 Mar. 1;7(1):15-9. Available from: https://izlik.org/JA82DU75GJ