EN
Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan
Abstract
This study aims to investigate the effect of service quality on brand equity in medical tourism context. Service quality is considered as a critical success element for achieveing competitive advantage and building strong medical tourism brands in today's competitive market, Jordan is included. A brand with strong equity is vital weapon for a medical toursim's differentation strategy and development of customer loyalty. In this study, a survey has been distributed to 384 medical tourist's in Jordan. Only, 306 data are usable and were used for data analysis. The findings of this study showed that the service quality is significantly associated with overall brand equity. Also, each of service quality dimensions that referring to tangibility, reliability, responsiveness, empathy, and assurance are significantly correlated with overall brand equity.
Keywords
Ayrıntılar
Birincil Dil
İngilizce
Konular
-
Bölüm
-
Yayımlanma Tarihi
1 Mart 2017
Gönderilme Tarihi
1 Mart 2017
Kabul Tarihi
-
Yayımlandığı Sayı
Yıl 2017 Cilt: 7 Sayı: 1
APA
Shriedeh, F. B., & Ghani, N. H. A. (2017). Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan. International Review of Management and Marketing, 7(1), 15-19. https://izlik.org/JA82DU75GJ
AMA
1.Shriedeh FB, Ghani NHA. Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan. IRMM. 2017;7(1):15-19. https://izlik.org/JA82DU75GJ
Chicago
Shriedeh, Fayez B., ve Noor Hasmini Abd. Ghani. 2017. “Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan”. International Review of Management and Marketing 7 (1): 15-19. https://izlik.org/JA82DU75GJ.
EndNote
Shriedeh FB, Ghani NHA (01 Mart 2017) Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan. International Review of Management and Marketing 7 1 15–19.
IEEE
[1]F. B. Shriedeh ve N. H. A. Ghani, “Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan”, IRMM, c. 7, sy 1, ss. 15–19, Mar. 2017, [çevrimiçi]. Erişim adresi: https://izlik.org/JA82DU75GJ
ISNAD
Shriedeh, Fayez B. - Ghani, Noor Hasmini Abd. “Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan”. International Review of Management and Marketing 7/1 (01 Mart 2017): 15-19. https://izlik.org/JA82DU75GJ.
JAMA
1.Shriedeh FB, Ghani NHA. Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan. IRMM. 2017;7:15–19.
MLA
Shriedeh, Fayez B., ve Noor Hasmini Abd. Ghani. “Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan”. International Review of Management and Marketing, c. 7, sy 1, Mart 2017, ss. 15-19, https://izlik.org/JA82DU75GJ.
Vancouver
1.Fayez B. Shriedeh, Noor Hasmini Abd. Ghani. Service Quality as an Antecedent of Brand Equity: Empirical Evidence in the Medical Tourism from Jordan. IRMM [Internet]. 01 Mart 2017;7(1):15-9. Erişim adresi: https://izlik.org/JA82DU75GJ