Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers

Volume: 7 Number: 1 March 1, 2017
  • Badri Abbasi
International Review of Management and Marketing Cover
International Review of Management and Marketing
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Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers

Abstract

The purpose of this study was to determine the relationship between consumer characteristics and impulse buying behavior focusing on buying intention. This survey used a descriptive applied methodology and causal correlation. Participants included new clothing buyers in malls of Rasht during autumn and winter. Data was collected by questionnaire. Results of factor analysis indicated high reliability of the constructs. Results showed that self-esteem, followed by new product knowledge and excitement, respectively, had the greatest effect on impulse buying behavior. The results provided a basis for implementing strategies to take advantage of consumer characteristics for more sales and optimal productivity.

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Primary Language

English

Subjects

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Journal Section

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Authors

Badri Abbasi This is me

Publication Date

March 1, 2017

Submission Date

March 1, 2017

Acceptance Date

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Published in Issue

Year 2017 Volume: 7 Number: 1

IZ

https://izlik.org/JA58SF69ZS

Cite

RIS / Bibtex
APA
Abbasi, B. (2017). Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers. International Review of Management and Marketing, 7(1), 26-33. https://izlik.org/JA58SF69ZS
AMA
1.Abbasi B. Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers. IRMM. 2017;7(1):26-33. https://izlik.org/JA58SF69ZS
Chicago
Abbasi, Badri. 2017. “Relationship Between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers”. International Review of Management and Marketing 7 (1): 26-33. https://izlik.org/JA58SF69ZS.
EndNote
Abbasi B (March 1, 2017) Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers. International Review of Management and Marketing 7 1 26–33.
IEEE
[1]B. Abbasi, “Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers”, IRMM, vol. 7, no. 1, pp. 26–33, Mar. 2017, [Online]. Available: https://izlik.org/JA58SF69ZS
ISNAD
Abbasi, Badri. “Relationship Between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers”. International Review of Management and Marketing 7/1 (March 1, 2017): 26-33. https://izlik.org/JA58SF69ZS.
JAMA
1.Abbasi B. Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers. IRMM. 2017;7:26–33.
MLA
Abbasi, Badri. “Relationship Between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers”. International Review of Management and Marketing, vol. 7, no. 1, Mar. 2017, pp. 26-33, https://izlik.org/JA58SF69ZS.
Vancouver
1.Badri Abbasi. Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers. IRMM [Internet]. 2017 Mar. 1;7(1):26-33. Available from: https://izlik.org/JA58SF69ZS