Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers

Cilt: 7 Sayı: 1 1 Mart 2017
  • Badri Abbasi
International Review of Management and Marketing Kapak
International Review of Management and Marketing
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Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers

Abstract

The purpose of this study was to determine the relationship between consumer characteristics and impulse buying behavior focusing on buying intention. This survey used a descriptive applied methodology and causal correlation. Participants included new clothing buyers in malls of Rasht during autumn and winter. Data was collected by questionnaire. Results of factor analysis indicated high reliability of the constructs. Results showed that self-esteem, followed by new product knowledge and excitement, respectively, had the greatest effect on impulse buying behavior. The results provided a basis for implementing strategies to take advantage of consumer characteristics for more sales and optimal productivity.

Keywords

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

-

Yazarlar

Badri Abbasi Bu kişi benim

Yayımlanma Tarihi

1 Mart 2017

Gönderilme Tarihi

1 Mart 2017

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2017 Cilt: 7 Sayı: 1

IZ

https://izlik.org/JA58SF69ZS

Kaynak Göster

RIS / Bibtex
APA
Abbasi, B. (2017). Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers. International Review of Management and Marketing, 7(1), 26-33. https://izlik.org/JA58SF69ZS
AMA
1.Abbasi B. Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers. IRMM. 2017;7(1):26-33. https://izlik.org/JA58SF69ZS
Chicago
Abbasi, Badri. 2017. “Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers”. International Review of Management and Marketing 7 (1): 26-33. https://izlik.org/JA58SF69ZS.
EndNote
Abbasi B (01 Mart 2017) Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers. International Review of Management and Marketing 7 1 26–33.
IEEE
[1]B. Abbasi, “Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers”, IRMM, c. 7, sy 1, ss. 26–33, Mar. 2017, [çevrimiçi]. Erişim adresi: https://izlik.org/JA58SF69ZS
ISNAD
Abbasi, Badri. “Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers”. International Review of Management and Marketing 7/1 (01 Mart 2017): 26-33. https://izlik.org/JA58SF69ZS.
JAMA
1.Abbasi B. Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers. IRMM. 2017;7:26–33.
MLA
Abbasi, Badri. “Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers”. International Review of Management and Marketing, c. 7, sy 1, Mart 2017, ss. 26-33, https://izlik.org/JA58SF69ZS.
Vancouver
1.Badri Abbasi. Relationship between Consumer Characteristics and Impulse Buying Behavior: The Mediating Role of Buying Intention of New Clothing Buyers. IRMM [Internet]. 01 Mart 2017;7(1):26-33. Erişim adresi: https://izlik.org/JA58SF69ZS