EN
To Study Consumers’ Use of Information on Food Labels in Vietnam
Abstract
The information on food labels is an important source to guide consumers in making choices of food. The objective of this study is to analyze factors affecting consumers’ awareness of food labeling information. The survey was conducted among 375 people with age of above 18 year old in Vietnam. Using the method of descriptive statistical analysis, testing the reliability of scale (Cronbach’s Alpha), exploratory factor analysis (EFA), and multivariate regression analysis, the results showed that there are 04 factors affecting consumers’ intention of using the information on food labels: Attitudes toward information on food labels, effect of society, perceived behavioral control, and concern about diet - health. In addition, the customers’ intention of using the information on food labels has a positive impact on their use behavior of information on food labels.
Keywords
Details
Primary Language
English
Subjects
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Journal Section
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Publication Date
March 1, 2017
Submission Date
March 1, 2017
Acceptance Date
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Published in Issue
Year 2017 Volume: 7 Number: 1
APA
Ha, N. M., & Dung, N. T. (2017). To Study Consumers’ Use of Information on Food Labels in Vietnam. International Review of Management and Marketing, 7(1), 175-182. https://izlik.org/JA84WH42XN
AMA
1.Ha NM, Dung NT. To Study Consumers’ Use of Information on Food Labels in Vietnam. IRMM. 2017;7(1):175-182. https://izlik.org/JA84WH42XN
Chicago
Ha, Nguyen Minh, and Nguyen Thi Dung. 2017. “To Study Consumers’ Use of Information on Food Labels in Vietnam”. International Review of Management and Marketing 7 (1): 175-82. https://izlik.org/JA84WH42XN.
EndNote
Ha NM, Dung NT (March 1, 2017) To Study Consumers’ Use of Information on Food Labels in Vietnam. International Review of Management and Marketing 7 1 175–182.
IEEE
[1]N. M. Ha and N. T. Dung, “To Study Consumers’ Use of Information on Food Labels in Vietnam”, IRMM, vol. 7, no. 1, pp. 175–182, Mar. 2017, [Online]. Available: https://izlik.org/JA84WH42XN
ISNAD
Ha, Nguyen Minh - Dung, Nguyen Thi. “To Study Consumers’ Use of Information on Food Labels in Vietnam”. International Review of Management and Marketing 7/1 (March 1, 2017): 175-182. https://izlik.org/JA84WH42XN.
JAMA
1.Ha NM, Dung NT. To Study Consumers’ Use of Information on Food Labels in Vietnam. IRMM. 2017;7:175–182.
MLA
Ha, Nguyen Minh, and Nguyen Thi Dung. “To Study Consumers’ Use of Information on Food Labels in Vietnam”. International Review of Management and Marketing, vol. 7, no. 1, Mar. 2017, pp. 175-82, https://izlik.org/JA84WH42XN.
Vancouver
1.Nguyen Minh Ha, Nguyen Thi Dung. To Study Consumers’ Use of Information on Food Labels in Vietnam. IRMM [Internet]. 2017 Mar. 1;7(1):175-82. Available from: https://izlik.org/JA84WH42XN