Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation

Year 2017, Volume: 7 Issue: 1, 484 - 491, 01.03.2017

Aris Tri Haryanto Tulus Haryono Hunik Sri Runing Sawitri

https://izlik.org/JA32PT92ML

Abstract

This study aims to empirically demonstrate the relationship of market orientation, learning orientation on innovation and business performance within
the scope of the small and medium enterprises (SMEs). Besides, this research also explaines the importance of company’s innovation as a mediating
relation to improve business performance. The samples of this study were 155 managers or owners of Meubeller SMEs in the Region of Karisidenan
Surakarta. The sampling technique used in this research was purposive sampling. The basic consideration of this research was the experience of the
SMEs Meubeller (either the manager or owner) in managing their businesses. The hypothesis testing results showed that market orientation gave positive
effect on business performance and innovation of the company. Orientation learning gave positive effect on business performance and innovation of
the company. Company’s innovation infl uenced business performance.

Keywords

Market Orientation , Learning Orientation , Performance , Innovation