EN
Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation
Abstract
This study aims to empirically demonstrate the relationship of market orientation, learning orientation on innovation and business performance within
the scope of the small and medium enterprises (SMEs). Besides, this research also explaines the importance of company’s innovation as a mediating
relation to improve business performance. The samples of this study were 155 managers or owners of Meubeller SMEs in the Region of Karisidenan
Surakarta. The sampling technique used in this research was purposive sampling. The basic consideration of this research was the experience of the
SMEs Meubeller (either the manager or owner) in managing their businesses. The hypothesis testing results showed that market orientation gave positive
effect on business performance and innovation of the company. Orientation learning gave positive effect on business performance and innovation of
the company. Company’s innovation infl uenced business performance.
Keywords
Details
Primary Language
English
Subjects
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Journal Section
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Publication Date
March 1, 2017
Submission Date
March 1, 2017
Acceptance Date
-
Published in Issue
Year 2017 Volume: 7 Number: 1
APA
Haryanto, A. T., Haryono, T., & Sawitri, H. S. R. (2017). Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation. International Review of Management and Marketing, 7(1), 484-491. https://izlik.org/JA32PT92ML
AMA
1.Haryanto AT, Haryono T, Sawitri HSR. Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation. IRMM. 2017;7(1):484-491. https://izlik.org/JA32PT92ML
Chicago
Haryanto, Aris Tri, Tulus Haryono, and Hunik Sri Runing Sawitri. 2017. “Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation”. International Review of Management and Marketing 7 (1): 484-91. https://izlik.org/JA32PT92ML.
EndNote
Haryanto AT, Haryono T, Sawitri HSR (March 1, 2017) Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation. International Review of Management and Marketing 7 1 484–491.
IEEE
[1]A. T. Haryanto, T. Haryono, and H. S. R. Sawitri, “Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation”, IRMM, vol. 7, no. 1, pp. 484–491, Mar. 2017, [Online]. Available: https://izlik.org/JA32PT92ML
ISNAD
Haryanto, Aris Tri - Haryono, Tulus - Sawitri, Hunik Sri Runing. “Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation”. International Review of Management and Marketing 7/1 (March 1, 2017): 484-491. https://izlik.org/JA32PT92ML.
JAMA
1.Haryanto AT, Haryono T, Sawitri HSR. Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation. IRMM. 2017;7:484–491.
MLA
Haryanto, Aris Tri, et al. “Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation”. International Review of Management and Marketing, vol. 7, no. 1, Mar. 2017, pp. 484-91, https://izlik.org/JA32PT92ML.
Vancouver
1.Aris Tri Haryanto, Tulus Haryono, Hunik Sri Runing Sawitri. Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation. IRMM [Internet]. 2017 Mar. 1;7(1):484-91. Available from: https://izlik.org/JA32PT92ML