Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation

Cilt: 7 Sayı: 1 1 Mart 2017
  • Aris Tri Haryanto
  • Tulus Haryono
  • Hunik Sri Runing Sawitri
International Review of Management and Marketing Kapak
International Review of Management and Marketing
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Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation

Abstract

This study aims to empirically demonstrate the relationship of market orientation, learning orientation on innovation and business performance within the scope of the small and medium enterprises (SMEs). Besides, this research also explaines the importance of company’s innovation as a mediating relation to improve business performance. The samples of this study were 155 managers or owners of Meubeller SMEs in the Region of Karisidenan Surakarta. The sampling technique used in this research was purposive sampling. The basic consideration of this research was the experience of the SMEs Meubeller (either the manager or owner) in managing their businesses. The hypothesis testing results showed that market orientation gave positive effect on business performance and innovation of the company. Orientation learning gave positive effect on business performance and innovation of the company. Company’s innovation infl uenced business performance.

Keywords

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

-

Yazarlar

Aris Tri Haryanto Bu kişi benim

Tulus Haryono Bu kişi benim

Hunik Sri Runing Sawitri Bu kişi benim

Yayımlanma Tarihi

1 Mart 2017

Gönderilme Tarihi

1 Mart 2017

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2017 Cilt: 7 Sayı: 1

IZ

https://izlik.org/JA32PT92ML

Kaynak Göster

RIS / Bibtex
APA
Haryanto, A. T., Haryono, T., & Sawitri, H. S. R. (2017). Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation. International Review of Management and Marketing, 7(1), 484-491. https://izlik.org/JA32PT92ML
AMA
1.Haryanto AT, Haryono T, Sawitri HSR. Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation. IRMM. 2017;7(1):484-491. https://izlik.org/JA32PT92ML
Chicago
Haryanto, Aris Tri, Tulus Haryono, ve Hunik Sri Runing Sawitri. 2017. “Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation”. International Review of Management and Marketing 7 (1): 484-91. https://izlik.org/JA32PT92ML.
EndNote
Haryanto AT, Haryono T, Sawitri HSR (01 Mart 2017) Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation. International Review of Management and Marketing 7 1 484–491.
IEEE
[1]A. T. Haryanto, T. Haryono, ve H. S. R. Sawitri, “Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation”, IRMM, c. 7, sy 1, ss. 484–491, Mar. 2017, [çevrimiçi]. Erişim adresi: https://izlik.org/JA32PT92ML
ISNAD
Haryanto, Aris Tri - Haryono, Tulus - Sawitri, Hunik Sri Runing. “Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation”. International Review of Management and Marketing 7/1 (01 Mart 2017): 484-491. https://izlik.org/JA32PT92ML.
JAMA
1.Haryanto AT, Haryono T, Sawitri HSR. Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation. IRMM. 2017;7:484–491.
MLA
Haryanto, Aris Tri, vd. “Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation”. International Review of Management and Marketing, c. 7, sy 1, Mart 2017, ss. 484-91, https://izlik.org/JA32PT92ML.
Vancouver
1.Aris Tri Haryanto, Tulus Haryono, Hunik Sri Runing Sawitri. Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation. IRMM [Internet]. 01 Mart 2017;7(1):484-91. Erişim adresi: https://izlik.org/JA32PT92ML