EN
Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia)
Abstract
The main objective of this study is to develop a model of marketing conceptual on Creative Experiential Marketing in order to boost brand loyalty. The specific target of this study is to empirically test creative influence on experiential marketing. Purposive sampling technique is applied in the study the collect data. Samples are taken as many as 183 respondents of the users of perfume for body sold in Indonesia. Data in this study is collected by interview. Data collection is using the combination of open questions and closed questions which are given to respondents. Managerial finding in this study is developing creative experiential marketing to enhance brand loyalty.
Keywords
Details
Primary Language
English
Subjects
-
Journal Section
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Publication Date
March 1, 2017
Submission Date
March 1, 2017
Acceptance Date
-
Published in Issue
Year 2017 Volume: 7 Number: 1
APA
Sugiyarti, G., & Hendar, -. (2017). Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia). International Review of Management and Marketing, 7(1), 529-536. https://izlik.org/JA56TL65KD
AMA
1.Sugiyarti G, Hendar. Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia). IRMM. 2017;7(1):529-536. https://izlik.org/JA56TL65KD
Chicago
Sugiyarti, Gita, and - Hendar. 2017. “Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia)”. International Review of Management and Marketing 7 (1): 529-36. https://izlik.org/JA56TL65KD.
EndNote
Sugiyarti G, Hendar - (March 1, 2017) Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia). International Review of Management and Marketing 7 1 529–536.
IEEE
[1]G. Sugiyarti and - Hendar, “Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia)”, IRMM, vol. 7, no. 1, pp. 529–536, Mar. 2017, [Online]. Available: https://izlik.org/JA56TL65KD
ISNAD
Sugiyarti, Gita - Hendar, -. “Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia)”. International Review of Management and Marketing 7/1 (March 1, 2017): 529-536. https://izlik.org/JA56TL65KD.
JAMA
1.Sugiyarti G, Hendar -. Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia). IRMM. 2017;7:529–536.
MLA
Sugiyarti, Gita, and - Hendar. “Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia)”. International Review of Management and Marketing, vol. 7, no. 1, Mar. 2017, pp. 529-36, https://izlik.org/JA56TL65KD.
Vancouver
1.Gita Sugiyarti, - Hendar. Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia). IRMM [Internet]. 2017 Mar. 1;7(1):529-36. Available from: https://izlik.org/JA56TL65KD