EN
Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia)
Abstract
The main objective of this study is to develop a model of marketing conceptual on Creative Experiential Marketing in order to boost brand loyalty. The specific target of this study is to empirically test creative influence on experiential marketing. Purposive sampling technique is applied in the study the collect data. Samples are taken as many as 183 respondents of the users of perfume for body sold in Indonesia. Data in this study is collected by interview. Data collection is using the combination of open questions and closed questions which are given to respondents. Managerial finding in this study is developing creative experiential marketing to enhance brand loyalty.
Keywords
Ayrıntılar
Birincil Dil
İngilizce
Konular
-
Bölüm
-
Yayımlanma Tarihi
1 Mart 2017
Gönderilme Tarihi
1 Mart 2017
Kabul Tarihi
-
Yayımlandığı Sayı
Yıl 2017 Cilt: 7 Sayı: 1
APA
Sugiyarti, G., & Hendar, -. (2017). Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia). International Review of Management and Marketing, 7(1), 529-536. https://izlik.org/JA56TL65KD
AMA
1.Sugiyarti G, Hendar. Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia). IRMM. 2017;7(1):529-536. https://izlik.org/JA56TL65KD
Chicago
Sugiyarti, Gita, ve - Hendar. 2017. “Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia)”. International Review of Management and Marketing 7 (1): 529-36. https://izlik.org/JA56TL65KD.
EndNote
Sugiyarti G, Hendar - (01 Mart 2017) Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia). International Review of Management and Marketing 7 1 529–536.
IEEE
[1]G. Sugiyarti ve - Hendar, “Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia)”, IRMM, c. 7, sy 1, ss. 529–536, Mar. 2017, [çevrimiçi]. Erişim adresi: https://izlik.org/JA56TL65KD
ISNAD
Sugiyarti, Gita - Hendar, -. “Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia)”. International Review of Management and Marketing 7/1 (01 Mart 2017): 529-536. https://izlik.org/JA56TL65KD.
JAMA
1.Sugiyarti G, Hendar -. Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia). IRMM. 2017;7:529–536.
MLA
Sugiyarti, Gita, ve - Hendar. “Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia)”. International Review of Management and Marketing, c. 7, sy 1, Mart 2017, ss. 529-36, https://izlik.org/JA56TL65KD.
Vancouver
1.Gita Sugiyarti, - Hendar. Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia). IRMM [Internet]. 01 Mart 2017;7(1):529-36. Erişim adresi: https://izlik.org/JA56TL65KD