BibTex RIS Cite

Year 2013, Volume: 3 Issue: 1, 20 - 27, 01.03.2013

Melik Karabıyıkoglu

Abstract

How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores

Year 2013, Volume: 3 Issue: 1, 20 - 27, 01.03.2013

Melik Karabıyıkoglu

Abstract

The authors study in-store marketing for telecom retail stores in GSM sector in Turkey which handset manufacturers practice special application in stores for increasing purchasing and improving suggestion rates of their products. They develop a theoretical model of dealers, and manufacturers behavior based on observations about key aspects of the mobile phone market. The analysis provides important insights about in-store marketing and their applications. For example, owner of the store and salesmen would like to support in-store marketing applications of manufacturers in spite of operators’s in-store rules. The authors find empirical support when they test the theoretical results.

Keywords

In-store marketing Recommendation rate Retail Marketing Trade marketing Wireless Industry

There are 0 citations in total.

Details

Other ID JA28HT68AC
Journal Section Research Article
Authors

Melik Karabıyıkoglu This is me

Publication Date March 1, 2013
Published in Issue Year 2013 Volume: 3 Issue: 1

Cite

APA Karabıyıkoglu, M. (2013). How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores. International Review of Management and Marketing, 3(1), 20-27.
AMA Karabıyıkoglu M. How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores. IRMM. March 2013;3(1):20-27.
Chicago Karabıyıkoglu, Melik. “How In-Store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores”. International Review of Management and Marketing 3, no. 1 (March 2013): 20-27.
EndNote Karabıyıkoglu M (March 1, 2013) How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores. International Review of Management and Marketing 3 1 20–27.
IEEE M. Karabıyıkoglu, “How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores”, IRMM, vol. 3, no. 1, pp. 20–27, 2013.
ISNAD Karabıyıkoglu, Melik. “How In-Store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores”. International Review of Management and Marketing 3/1 (March 2013), 20-27.
JAMA Karabıyıkoglu M. How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores. IRMM. 2013;3:20–27.
MLA Karabıyıkoglu, Melik. “How In-Store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores”. International Review of Management and Marketing, vol. 3, no. 1, 2013, pp. 20-27.
Vancouver Karabıyıkoglu M. How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores. IRMM. 2013;3(1):20-7.