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Yıl 2013, Cilt: 3 Sayı: 1, 20 - 27, 01.03.2013

Melik Karabıyıkoglu

Öz

How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores

Yıl 2013, Cilt: 3 Sayı: 1, 20 - 27, 01.03.2013

Melik Karabıyıkoglu

Öz

The authors study in-store marketing for telecom retail stores in GSM sector in Turkey which handset manufacturers practice special application in stores for increasing purchasing and improving suggestion rates of their products. They develop a theoretical model of dealers, and manufacturers behavior based on observations about key aspects of the mobile phone market. The analysis provides important insights about in-store marketing and their applications. For example, owner of the store and salesmen would like to support in-store marketing applications of manufacturers in spite of operators’s in-store rules. The authors find empirical support when they test the theoretical results.

Anahtar Kelimeler

In-store marketing Recommendation rate Retail Marketing Trade marketing Wireless Industry

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Ayrıntılar

Diğer ID JA28HT68AC
Bölüm Araştırma Makalesi
Yazarlar

Melik Karabıyıkoglu Bu kişi benim

Yayımlanma Tarihi 1 Mart 2013
Yayımlandığı Sayı Yıl 2013 Cilt: 3 Sayı: 1

Kaynak Göster

APA Karabıyıkoglu, M. (2013). How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores. International Review of Management and Marketing, 3(1), 20-27.
AMA Karabıyıkoglu M. How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores. IRMM. Mart 2013;3(1):20-27.
Chicago Karabıyıkoglu, Melik. “How In-Store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores”. International Review of Management and Marketing 3, sy. 1 (Mart 2013): 20-27.
EndNote Karabıyıkoglu M (01 Mart 2013) How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores. International Review of Management and Marketing 3 1 20–27.
IEEE M. Karabıyıkoglu, “How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores”, IRMM, c. 3, sy. 1, ss. 20–27, 2013.
ISNAD Karabıyıkoglu, Melik. “How In-Store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores”. International Review of Management and Marketing 3/1 (Mart 2013), 20-27.
JAMA Karabıyıkoglu M. How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores. IRMM. 2013;3:20–27.
MLA Karabıyıkoglu, Melik. “How In-Store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores”. International Review of Management and Marketing, c. 3, sy. 1, 2013, ss. 20-27.
Vancouver Karabıyıkoglu M. How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores. IRMM. 2013;3(1):20-7.