Konaklama İşletmelerinde Stratejik Yönetim: Rekabet Edebilirlik ve Operasyonel Verimliliğin Seyri

Year 2024, Volume: 7 Issue: 2, 11 - 28, 04.06.2025

Fuat Çelikel

https://doi.org/10.53804/izlek.1587479

Abstract

Küreselleşme, hızlı teknolojik gelişmeler ve değişen müşteri beklentileri doğrultusunda konaklama sektörü önemli bir dönüşüm sürecinden geçmektedir. Bu bağlamda, stratejik yönetim; konaklama işletmelerinin rekabet gücünü artırmaları ve operasyonel verimliliklerini geliştirmeleri açısından kritik bir çerçeve hâline gelmiştir. Ancak mevcut literatürde, stratejik yönetimin yenilikçilik, sürdürülebilirlik, maliyet kontrolü ve müşteri etkileşimi gibi unsurlarının konaklama sektörüne bütüncül bir biçimde entegre edilmesine yönelik kapsamlı bir değerlendirme eksikliği göze çarpmaktadır. Bu çalışma, söz konusu boşluğu gidermek amacıyla önde gelen konaklama işletmeleri tarafından uygulanan stratejik yönetim uygulamalarını sistematik bir şekilde incelemektedir. Kavramsal ve betimleyici bir araştırma yaklaşımı benimsenerek hazırlanan bu derleme, akademik literatür ve sektörel vaka analizlerini sentezlemekte; konaklama işletmelerinin dinamik piyasa koşullarıyla uyumlu stratejileri nasıl oluşturduklarını ve uyguladıklarını ortaya koymayı amaçlamaktadır. Araştırma şu temel sorular etrafında yapılandırılmıştır: (1) Stratejik yönetim, operasyonel verimliliğin artırılmasına nasıl katkı sağlar? (2) Stratejik yönetim, hızla değişen bir ortamda rekabet gücünü hangi yollarla artırabilir? (3) Uzun vadeli başarıyı belirlemede en etkili stratejik bileşenler nelerdir? Elde edilen bulgular, müşteri memnuniyeti, teknolojik yenilik, sürdürülebilirlik ve uyum kabiliyeti odaklı stratejik girişimlerin işletmelerin piyasa konumunu önemli ölçüde güçlendirdiğini göstermektedir. Ayrıca, veriye dayalı karar alma süreçleri ile sürekli öğrenmenin entegrasyonu, örgütsel dayanıklılığı ve çevikliğini desteklemektedir. Bu bağlamda çalışma, konaklama işletmelerinin gelecekteki zorlukları etkin bir şekilde yönetmeleri ve ortaya çıkan fırsatlardan yararlanmaları için stratejik öneriler sunmaktadır. Bu çalışma, alanın güncel teorik ve pratik gereksinimlerine yanıt vererek, stratejik yönetimin küresel konaklama sektöründe hem bir hayatta kalma aracı hem de büyümeyi tetikleyen bir unsur olarak daha incelikli bir şekilde anlaşılmasına katkı sağlamaktadır.

Keywords

Stratejik Yönetim , Konaklama İşletmeleri , Rekabet , Küreselleşme , Verimlilik

Strategic Management in Hospitality Businesses: The Trajectory of Competitiveness and Operational Efficiency

Abstract

The hospitality industry is undergoing significant transformation due to globalization, rapid technological advancements, and evolving customer expectations. In this context, strategic management has become a critical framework for accommodation businesses looking to enhance their competitiveness and operational efficiency. However, a gap stays in the literature about the comprehensive integration of strategic management elements—such as innovation, sustainability, cost control, and customer engagement—within the accommodation sector. This study aims to address this gap by systematically reviewing the strategic management practices employed by leading hospitality organizations. Adopting a conceptual and descriptive research approach, this paper synthesizes academic literature and industry case studies to explore how accommodation providers formulate and implement strategies aligned with dynamic market conditions. The following research questions guide the inquiry: (1) How does strategic management contribute to improving operational efficiency? (2) In what ways can strategic management enhance competitiveness in a rapidly evolving environment? (3) What strategic components are most influential in ensuring long-term success? Key findings highlight that strategic initiatives focused on customer satisfaction, technological innovation, sustainability, and adaptability significantly strengthen a business’s market position. Moreover, the integration of data-driven decision-making and continuous learning supports organizational resilience and responsiveness. Based on these insights, the study offers strategic recommendations for hospitality businesses to effectively navigate future challenges and capitalize on emerging opportunities. By addressing the current theoretical and practical needs in the field, this study contributes to a more nuanced understanding of strategic management as both a tool for survival and a catalyst for growth in the global hospitality industry.

Keywords

Strategic Management , Accommodation Businesses , Competition , Globalization , Productivity

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