Dr. Hashim Zameer is currently an Associate Professor in the Department of Business Studies at Namal University. Prior to joining Namal University, he served as an Associate Professor at the College of Economics and Management, Nanjing University of Aeronautics and Astronautics (NUAA), a double first-class university in China. He has also held the position of Lecturer at Bahauddin Zakariya University. Dr. Hashim holds a PhD in Management Science (Marketing Management) from Nanjing University of Aeronautics and Astronautics, Nanjing, China. His research interests include Business Analytics, Consumer Behaviour, Green Innovation, Brand Management, Environmental Management, and Green Competitive Advantage. He has published in various internationally renowned journals, including high-impact journals and top-ranked publications. His research has appeared in Business Strategy and the Environment, Journal of Environmental Management, Technological Forecasting & Social Change, Marketing Intelligence & Planning, Management Decision, International Journal of Bank Marketing, Journal of Cleaner Production, and several others. Dr. Hashim has served as a Guest Editor for SSCI/SCI journals such as Journal of Environmental Management, Sustainable Production and Consumption, and Management of Environmental Quality. He has also reviewed for prestigious journals, including European Journal of Marketing, Marketing Intelligence and Planning, Technological Forecasting & Social Change, and many more. Several of his papers have been classified as “Highly Cited Paper” and “Hot Paper” by Essential Science Indicators. Dr. Hashim has been recognised as one of the Top 2% most cited scientists globally in 2023 and 2024 by Stanford University. Dr. Hashim has received numerous accolades, including the Research Excellence Certificate in 2020 and 2021, the Excellent PhD Student award in 2018, and the Excellent Dissertation Award in 2018. He was also the recipient of the prestigious Chinese Government Scholarship (CSC) from 2015 to 2018.