Eski Mardin için Hizmet Tedarik Zinciri Yönetimi: Hizmet Rotalaması

Abstract

Hizmet sektörü tedarik zinciri süreçleri üretimdeki tedarik zincirinden farklıdır. Hizmet sektöründe tedarik zincirini müşteri talebi tetikler. Müşterinin talebinden sonra tedarik zinciri süreci başlar. Tüketiciler aynı destinasyonda toplanmamakta ve talepler hizmet sağlayıcıya tek tek sırasıyla gelmemektedir. Bu nedenle hizmet sağlayıcılar, zamanında hizmet verebilmek için sipariş sürecini etkili bir şekilde yönetmelidir. Siparişlerin dağınık bir alana yayılmış olmaları ve hizmet sağlayıcının sınırlı sayıda olması durumunda hizmet rotasının dikkatli bir şekilde planlanması gerekmektedir. Bu çalışmada, Türkiye'nin tarihi bir kenti olan Mardin'in en çok ziyaret edilen destinasyonları için üç ana senaryo altında servis rotaları oluşturulmuştur. Belirtilen bölgelerin 3 boyutlu görsel anlatımları Google Earth'ten yararlanılarak hazırlanmıştır. Seçilen turistik yerler arasındaki mesafeler ve toplam rota uzunluğu Google Earth üzerinden hesaplanmıştır. Çalışma, eski bir şehrin, engebeli bir bölgesinde dijital harita aracılığıyla turizm tedarik zincirinin planlanmasında ön aşama olması açısından önemlidir. Hizmet tedarik zinciri rotasına karar verirken senaryo tabanlı yaklaşımdan yararlanılmıştır.

Keywords

• Tedarik Zinciri
• Hizmet Tedarik Zinciri
• Hizmet Rotalama

Service Supply Chain Management (SSCM) in an Old Town of Mardin: Service Routing

Abstract

Service Supply Chains (SSCs) differ from the supply chain in manufacturing. In SSCs, customer orders trigger the SSCs. The supply chain process starts after customer demand. Most often customers are not in the same destinations and orders do not arrive one by one. Hence service providers should manage the ordering process effectively to serve in time. If the orders are widespread and there is a limited service provider the service route should plan carefully and precisely. In this study, service routing is constituted under three main scenarios for the most visited destinations of the old town city of Mardin, Turkey. 3D visual representations of specified regions visual representations were taken from Google Earth. Calculations between chosen touristic attractions and a total length made on Google Earth. The study is novel for being an ex-ante of the tourism supply chain utilizing a digital map, in a very tough area of an old city. The scenario-based approach is used as a method of deciding the route for the service supply chain.

Keywords

• Supply Chain
• Service Supply Chain
• Service Routing

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