Service Supply Chain Management (SSCM) in an Old Town of Mardin: Service Routing
Yıl 2024,
, 92 - 101, 30.06.2024
Mune Moğol Sever
Öz
Service Supply Chains (SSCs) differ from the supply chain in manufacturing. In SSCs, customer orders trigger the SSCs. The supply chain process starts after customer demand. Most often customers are not in the same destinations and orders do not arrive one by one. Hence service providers should manage the ordering process effectively to serve in time. If the orders are widespread and there is a limited service provider the service route should plan carefully and precisely. In this study, service routing is constituted under three main scenarios for the most visited destinations of the old town city of Mardin, Turkey. 3D visual representations of specified regions visual representations were taken from Google Earth. Calculations between chosen touristic attractions and a total length made on Google Earth. The study is novel for being an ex-ante of the tourism supply chain utilizing a digital map, in a very tough area of an old city. The scenario-based approach is used as a method of deciding the route for the service supply chain.
Kaynakça
- Adriana, B. (2009). Environmental supply chain management in tourism: The case of large tour operators. Journal of cleaner production, 17(16), 1385-1392. https://doi.org/10.1016/j.jclepro.2009.06.010
- Arlbjørn, J. S., Freytag, P. V., & De Haas, H. (2011). Service supply chain management: A survey of lean application in the municipal sector. International Journal of Physical Distribution & Logistics Management. https://doi.org/10.1108/09600031111123796
- Baltacioglu, T., Ada, E., Kaplan, M. D., Yurt And, O., & Cem Kaplan, Y. (2007). A new framework for service supply chains. The Service Industries Journal, 27(2), 105-124. https://doi.org/10.1080/02642060601122629
- Chen, D. (2009, September). Innovation of tourism supply chain management. In 2009 International Conference on Management of e-Commerce and e-Government (pp. 310-313). IEEE. http://doi.org/ 10.1109/ICMeCG.2009.79
- da Silveira, G. J., & Arkader, R. (2007). The direct and mediated relationships between supply chain coordination investments and delivery performance. International Journal of Operations & Production Management, 27(2), 140-158. https://doi.org/10.1108/01443570710720595
- Ellram, L. M., Tate, W. L., & Billington, C. (2004). Understanding and managing the services supply chain. Journal of Supply Chain Management, 40(3), 17-32. https://doi.org/10.1111/j.1745-493X.2004.tb00176.x
- Fong, V. H. I., Hong, J. F. L., & Wong, I. A. (2021). The evolution of triadic relationships in a tourism supply chain through competition. Tourism Management, 84, 104274. https://doi.org/10.1016/j.tourman.2020.104274
- Font, X., Tapper, R., Schwartz, K., & Kornilaki, M. (2008). Sustainable supply chain management in tourism. Business strategy and the environment, 17(4), 260-271. https://doi.org/10.1002/bse.527
- González-Torres, T., Rodríguez-Sánchez, J. L., & Pelechano-Barahona, E. (2021). Managing relationships in the Tourism Supply Chain to overcome epidemic outbreaks: The case of COVID-19 and the hospitality industry in Spain. International journal of hospitality management, 92, 102733. https://doi.org/10.1016/j.ijhm.2020.102733
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- Jermsittiparsert, K., Joemsittiprasert, W., & Phonwattana, S. (2019). The mediating role of sustainability capability in determining sustainable supply chain management in the tourism industry of Thailand. International Journal of Supply Chain Management, 8(3), 47-58.
- Lee, H. K., & Fernando, Y. (2015). The antecedents and outcomes of the medical tourism supply chain. Tourism Management, 46, 148-157. https://doi.org/10.1016/j.tourman.2014.06.014
- March, R., & Wilkinson, I. (2009). Conceptual tools for evaluating tourism partnerships. Tourism Management, 30(3), 455-462. https://doi.org/10.1016/j.tourman.2008.09.001
- OECD, Going Digital Toolkit. Digital Intensive Sectors’ Contribution to Value Added Growth Report. https://goingdigital.oecd.org/en/indicator/08, 10.07.2023.
- Piboonrungroj, P., & Disney, S. M. (2009). Tourism supply chains: a conceptual framework. Tourism III: Issues in PhD Research, 132, 132-149.
- Palang, D., & Tippayawong, K. Y. (2019). Performance evaluation of tourism supply chain management: the case of Thailand. Business Process Management Journal, 25(6), 1193-1207. https://doi.org/10.1108/BPMJ-05-2017-0124
- Prajogo, D., & Olhager, J. (2012). Supply chain integration and performance: The effects of long-term relationships, information technology and sharing, and logistics integration. International Journal of Production Economics, 135(1), 514-522. https://doi.org/10.1016/j.ijpe.2011.09.001
- Rosell, R., Bivona, T. G., & Karachaliou, N. (2013). Genetics and biomarkers in personalization of lung cancer treatment. The Lancet, 382(9893), 720-731. https://doi.org/10.1016/S0140-6736(13)61715-8
- Sigala, M. (2008). A supply chain management approach for investigating the role of tour operators on sustainable tourism: the case of TUI. Journal of cleaner production, 16(15), 1589-1599. https://doi.org/10.1016/j.jclepro.2008.04.021
- Schwartz, K., Tapper, R., & Font, X. (2008). A sustainable supply chain management framework for tour operators. Journal of Sustainable Tourism, 16(3), 298-314. https://doi.org/10.1080/09669580802154108
Statista. Digital transformation spending worldwide 2017-2026.
https://www.statista.com/statistics/870924/worldwide-digital-transformation-market-size/. 11.07.2023.
TUIK. Turizm İstatistikleri 4. Çeyrek. https://data.tuik.gov.tr/Bulten/Index?p=Turizm-Istatistikleri-IV.Ceyrek:-Ekim-Aralik-ve-Yillik,-2022-49606/20.08.2023.
- Wang, Y., Wallace, S. W., Shen, B., & Choi, T. M. (2015). Service supply chain management: A review of operational models. European Journal of Operational Research, 247(3), 685-698. https://doi.org/10.1016/j.ejor.2015.05.053
- Zhang, X., Song, H., & Huang, G. Q. (2009). Tourism supply chain management: A new research agenda. Tourism Management, 30(3), 345-358. https://doi.org/10.1016/j.tourman.2008.12.010
- Zhang, Y., & Murphy, P. (2009). Supply-chain considerations in marketing underdeveloped regional destinations: A case study of Chinese tourism to the Goldfields region of Victoria. Tourism Management, 30(2), 278-287. https://doi.org/10.1016/j.tourman.2008.07.004
Eski Mardin için Hizmet Tedarik Zinciri Yönetimi: Hizmet Rotalaması
Yıl 2024,
, 92 - 101, 30.06.2024
Mune Moğol Sever
Öz
Hizmet sektörü tedarik zinciri süreçleri üretimdeki tedarik zincirinden farklıdır. Hizmet sektöründe tedarik zincirini müşteri talebi tetikler. Müşterinin talebinden sonra tedarik zinciri süreci başlar. Tüketiciler aynı destinasyonda toplanmamakta ve talepler hizmet sağlayıcıya tek tek sırasıyla gelmemektedir. Bu nedenle hizmet sağlayıcılar, zamanında hizmet verebilmek için sipariş sürecini etkili bir şekilde yönetmelidir. Siparişlerin dağınık bir alana yayılmış olmaları ve hizmet sağlayıcının sınırlı sayıda olması durumunda hizmet rotasının dikkatli bir şekilde planlanması gerekmektedir. Bu çalışmada, Türkiye'nin tarihi bir kenti olan Mardin'in en çok ziyaret edilen destinasyonları için üç ana senaryo altında servis rotaları oluşturulmuştur. Belirtilen bölgelerin 3 boyutlu görsel anlatımları Google Earth'ten yararlanılarak hazırlanmıştır. Seçilen turistik yerler arasındaki mesafeler ve toplam rota uzunluğu Google Earth üzerinden hesaplanmıştır. Çalışma, eski bir şehrin, engebeli bir bölgesinde dijital harita aracılığıyla turizm tedarik zincirinin planlanmasında ön aşama olması açısından önemlidir. Hizmet tedarik zinciri rotasına karar verirken senaryo tabanlı yaklaşımdan yararlanılmıştır.
Etik Beyan
Çalışmada herhangi bir canlıya zarar vermediğimi ve canlılar üzerinde herhangi bir deneysel ve bilimsel faaliyette bulunmadığımı beyan ederim.
Destekleyen Kurum
Çalışma, herhangi bir kurum tarafından desteklenmemiştir.
Kaynakça
- Adriana, B. (2009). Environmental supply chain management in tourism: The case of large tour operators. Journal of cleaner production, 17(16), 1385-1392. https://doi.org/10.1016/j.jclepro.2009.06.010
- Arlbjørn, J. S., Freytag, P. V., & De Haas, H. (2011). Service supply chain management: A survey of lean application in the municipal sector. International Journal of Physical Distribution & Logistics Management. https://doi.org/10.1108/09600031111123796
- Baltacioglu, T., Ada, E., Kaplan, M. D., Yurt And, O., & Cem Kaplan, Y. (2007). A new framework for service supply chains. The Service Industries Journal, 27(2), 105-124. https://doi.org/10.1080/02642060601122629
- Chen, D. (2009, September). Innovation of tourism supply chain management. In 2009 International Conference on Management of e-Commerce and e-Government (pp. 310-313). IEEE. http://doi.org/ 10.1109/ICMeCG.2009.79
- da Silveira, G. J., & Arkader, R. (2007). The direct and mediated relationships between supply chain coordination investments and delivery performance. International Journal of Operations & Production Management, 27(2), 140-158. https://doi.org/10.1108/01443570710720595
- Ellram, L. M., Tate, W. L., & Billington, C. (2004). Understanding and managing the services supply chain. Journal of Supply Chain Management, 40(3), 17-32. https://doi.org/10.1111/j.1745-493X.2004.tb00176.x
- Fong, V. H. I., Hong, J. F. L., & Wong, I. A. (2021). The evolution of triadic relationships in a tourism supply chain through competition. Tourism Management, 84, 104274. https://doi.org/10.1016/j.tourman.2020.104274
- Font, X., Tapper, R., Schwartz, K., & Kornilaki, M. (2008). Sustainable supply chain management in tourism. Business strategy and the environment, 17(4), 260-271. https://doi.org/10.1002/bse.527
- González-Torres, T., Rodríguez-Sánchez, J. L., & Pelechano-Barahona, E. (2021). Managing relationships in the Tourism Supply Chain to overcome epidemic outbreaks: The case of COVID-19 and the hospitality industry in Spain. International journal of hospitality management, 92, 102733. https://doi.org/10.1016/j.ijhm.2020.102733
- Green, H., Facer, K., Rudd, T., Dillon, P., & Humphreys, P. (2005). Personalization and digital technologies. Bristol: Futurelab. chrome extension://efaidnbmnnnibpcajpcglclefindmkaj/https://jotamac.typepad.com/jotamacs_weblog/files/Personalisation_Report.pdf, 11.07.2023.
- Jermsittiparsert, K., Joemsittiprasert, W., & Phonwattana, S. (2019). The mediating role of sustainability capability in determining sustainable supply chain management in the tourism industry of Thailand. International Journal of Supply Chain Management, 8(3), 47-58.
- Lee, H. K., & Fernando, Y. (2015). The antecedents and outcomes of the medical tourism supply chain. Tourism Management, 46, 148-157. https://doi.org/10.1016/j.tourman.2014.06.014
- March, R., & Wilkinson, I. (2009). Conceptual tools for evaluating tourism partnerships. Tourism Management, 30(3), 455-462. https://doi.org/10.1016/j.tourman.2008.09.001
- OECD, Going Digital Toolkit. Digital Intensive Sectors’ Contribution to Value Added Growth Report. https://goingdigital.oecd.org/en/indicator/08, 10.07.2023.
- Piboonrungroj, P., & Disney, S. M. (2009). Tourism supply chains: a conceptual framework. Tourism III: Issues in PhD Research, 132, 132-149.
- Palang, D., & Tippayawong, K. Y. (2019). Performance evaluation of tourism supply chain management: the case of Thailand. Business Process Management Journal, 25(6), 1193-1207. https://doi.org/10.1108/BPMJ-05-2017-0124
- Prajogo, D., & Olhager, J. (2012). Supply chain integration and performance: The effects of long-term relationships, information technology and sharing, and logistics integration. International Journal of Production Economics, 135(1), 514-522. https://doi.org/10.1016/j.ijpe.2011.09.001
- Rosell, R., Bivona, T. G., & Karachaliou, N. (2013). Genetics and biomarkers in personalization of lung cancer treatment. The Lancet, 382(9893), 720-731. https://doi.org/10.1016/S0140-6736(13)61715-8
- Sigala, M. (2008). A supply chain management approach for investigating the role of tour operators on sustainable tourism: the case of TUI. Journal of cleaner production, 16(15), 1589-1599. https://doi.org/10.1016/j.jclepro.2008.04.021
- Schwartz, K., Tapper, R., & Font, X. (2008). A sustainable supply chain management framework for tour operators. Journal of Sustainable Tourism, 16(3), 298-314. https://doi.org/10.1080/09669580802154108
Statista. Digital transformation spending worldwide 2017-2026.
https://www.statista.com/statistics/870924/worldwide-digital-transformation-market-size/. 11.07.2023.
TUIK. Turizm İstatistikleri 4. Çeyrek. https://data.tuik.gov.tr/Bulten/Index?p=Turizm-Istatistikleri-IV.Ceyrek:-Ekim-Aralik-ve-Yillik,-2022-49606/20.08.2023.
- Wang, Y., Wallace, S. W., Shen, B., & Choi, T. M. (2015). Service supply chain management: A review of operational models. European Journal of Operational Research, 247(3), 685-698. https://doi.org/10.1016/j.ejor.2015.05.053
- Zhang, X., Song, H., & Huang, G. Q. (2009). Tourism supply chain management: A new research agenda. Tourism Management, 30(3), 345-358. https://doi.org/10.1016/j.tourman.2008.12.010
- Zhang, Y., & Murphy, P. (2009). Supply-chain considerations in marketing underdeveloped regional destinations: A case study of Chinese tourism to the Goldfields region of Victoria. Tourism Management, 30(2), 278-287. https://doi.org/10.1016/j.tourman.2008.07.004