Metaverse Users' Purchase Intention in Second Life

Year 2024, Volume: 4 Issue: 1, 84 - 93, 30.06.2024

Beste Demirci Eda Yaşa Özeltürkay Murat Gülmez

https://doi.org/10.57019/jmv.1423387

Abstract

The Metaverse is a regenerated digital environment that fully immerses people in a virtual world experience. It is often referred to as the "internet of the future" and has drawn the interest of businesses and academics as well. An analysis was carried out utilizing Second Life as a platform in order to investigate this idea and comprehend consumers' motivations to purchase. 267 valid responses to a web-based survey using judgment and convenience sampling were obtained. The collected data was analyzed using SPSS 20 to assess the validity and reliability of the seven-dimension Technology Acceptance Model. Multiple regression modeling, validity and reliability analyses, and descriptive statistics have been carried out. The study's other hypotheses, such as the benefits of telepresence on trust, perceived usefulness, and enjoyment; perceived ease of use on perceived usefulness; perceived usefulness on attitudes; trust on attitudes; perceived social presence on trust and enjoyment; and enjoyment on attitudes in Second Life, were supported by the findings, even though the hypothesis that perceived social presence positively influenced perceived usefulness in Second Life was not supported. This research provides insights into the Metaverse and its users' virtual product purchase intentions, shedding light on its potential impact on future internet experiences.

Keywords

metaverse, second life, virtual worlds, extended technology acceptance model

Supporting Institution

Cag university

Project Number

2022-1-1

Thanks

Cag University

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