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Murat Gülmez Assoc. Prof. Dr. ÇAĞ ÜNİVERSİTESİ
Publication 14 Review 9 CrossRef Cited 26
14 Publication
9 Review
26 CrossRef Cited
58910597300

Research Fields

Communication Technology and Digital Media Studies Digital Marketing Sustainable Development Consumer Behaviour metaverse virtual world

Institution

ÇAĞ ÜNİVERSİTESİ

Popular Publications

Kullanımlar ve Doyumlar Teorisi Bağlamında Üniversite Öğrencilerinin Aşırı İzleme (Binge Watching) Davranışlarına Yönelik Bir Araştırma
Authors: Murat Gülmez , Deniz Yalçıntaş
Published: 2023 , Çağ University Journal of Social Sciences
DOI: -
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 1149

0

3

1149

Instagram’dan Alışveriş Yapan Tüketicilerin Satın Alma Davranışları: Keşifsel Bir Çalışma
Authors: Eda Yaşa Özeltürkay , Sezen Bozyiğit , Murat Gülmez
Published: 2017 , Oneri
DOI: 10.14783/maruoneri.vi.331668
CITED 9 FAVORITE 2 TOTAL DOWNLOAD COUNT 14967

9

2

14967

TRANSITION PROCESS FROM USING MEMBER CARDS TO MOBILE APPLICATIONS: A REVIEW ON THE STARBUCKS APP
Authors: Murat Gülmez , Saadet Sağtaş
Published: 2020 , Osmaniye Korkut Ata University Journal of Economics and Administrative Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1571

0

1

1571

A CASE STUDY ON MARKETING ACTIVITIES OF NONPROFIT ORGANIZATIONS IN VIRTUAL WORLD: SECOND LIFE- LIVE AND LEARN IN KENYA “FEED A SMILE” EXAMPLE
Authors: Gizem Arı, Murat Gülmez
Published: 2020 , Politics, Economics and Administrative Sciences Journal of Ahi Evran University
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 712

0

1

712

A Content Analysis Review of Postgraduate Theses on Sustainability in Turkey
Authors: Deniz Yalçıntaş , Murat Gülmez , Eda Yaşa Özeltürkay
Published: 2021 , Pazarlama İçgörüsü Üzerine Çalışmalar
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 5588

0

1

5588

Publications

Determining Avatar Consumers Shopping Behavior in Second Life
Authors: Eda Yaşa Özeltürkay , Murat Gülmez , Beste Zorlular
Published: 2025 , Sosyal Mucit Academic Review
DOI: 10.54733/smar.1535827
FAVORITE 1 TOTAL DOWNLOAD COUNT 1628

1

1628

Türkiye'de Pazarlama Tez Haritası: 2018-2023 Yılları Arasındaki Doktora Çalışmalarının Analizi
Authors: Murat Gülmez , Beste Zorlular , Mustafa Öztürkel
Published: 2024 , Çağ University Journal of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 759

1

759

Metaverse Users' Purchase Intention in Second Life
Authors: Beste Demirci , Eda Yaşa Özeltürkay , Murat Gülmez
Published: 2024 , Journal of Metaverse
DOI: 10.57019/jmv.1423387
FAVORITE 0 TOTAL DOWNLOAD COUNT 1628

0

1628

Kullanımlar ve Doyumlar Teorisi Bağlamında Üniversite Öğrencilerinin Aşırı İzleme (Binge Watching) Davranışlarına Yönelik Bir Araştırma
Authors: Murat Gülmez , Deniz Yalçıntaş
Published: 2023 , Çağ University Journal of Social Sciences
DOI: -
FAVORITE 3 TOTAL DOWNLOAD COUNT 1149

3

1149

A Content Analysis Review of Postgraduate Theses on Sustainability in Turkey
Authors: Deniz Yalçıntaş , Murat Gülmez , Eda Yaşa Özeltürkay
Published: 2021 , Pazarlama İçgörüsü Üzerine Çalışmalar
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 5588

1

5588

TRANSITION PROCESS FROM USING MEMBER CARDS TO MOBILE APPLICATIONS: A REVIEW ON THE STARBUCKS APP
Authors: Murat Gülmez , Saadet Sağtaş
Published: 2020 , Osmaniye Korkut Ata University Journal of Economics and Administrative Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1571

1

1571

A CASE STUDY ON MARKETING ACTIVITIES OF NONPROFIT ORGANIZATIONS IN VIRTUAL WORLD: SECOND LIFE- LIVE AND LEARN IN KENYA “FEED A SMILE” EXAMPLE
Authors: Gizem Arı, Murat Gülmez
Published: 2020 , Politics, Economics and Administrative Sciences Journal of Ahi Evran University
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 712

1

712

BIBLIOMETRIC ANALYSIS OF PUBLICATIONS IN SOCIAL INNOVATION BY VISUAL MAPPING METHOD
Authors: Murat Gülmez , Suzan Oğuz , Deniz Yalçıntaş
Published: 2020 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.727490
FAVORITE 0 TOTAL DOWNLOAD COUNT 2010

0

2010

Determining the Factors that Affect University Students and Academicians’ Social Media Usage & Gratifications
Authors: Murat Gülmez , Yonca Bir , Şefika Nilay Onatça Engin , Emre Kadir Özekenci
Published: 2019 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.486452
FAVORITE 0 TOTAL DOWNLOAD COUNT 1562

0

1562

Türkiye’de Pazarlama Alanında Yazılan Doktora Tezlerinin İncelenmesi
Authors: Murat Gülmez , Deniz Yalçıntaş , Ayşegül Kurtulgan, Meltem Özbay
Published: 2019 , Çağ University Journal of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 6513

1

6513

Analyzing College Students’ Ethics Perceptions: A Pilot Study at A Foundation University in Turkey
Authors: Eda Ozelturkay , Sezen Bozyiğit , Murat Gülmez
Published: 2018 , Çukurova Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 755

0

755

Instagram’dan Alışveriş Yapan Tüketicilerin Satın Alma Davranışları: Keşifsel Bir Çalışma
Authors: Eda Yaşa Özeltürkay , Sezen Bozyiğit , Murat Gülmez
Published: 2017 , Oneri
DOI: 10.14783/maruoneri.vi.331668
FAVORITE 2 TOTAL DOWNLOAD COUNT 14967

2

14967

THE EFFECTS OF TECHNOPARKS ON ABSORPTIVE CAPACITY AND THE ROLE OF GATEKEEPERS IN THIS PROCESS
Authors: Murat Gülmez , Saadet Sağtaş , Diler Yaman Kahyaoğlu
Published: 2016 , Çağ University Journal of Social Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 818

0

818

DETERMINING MOTIVES OF MOTHERS WHO PURCHASE HEALTHY SNACKS FOR THEIR CHILDREN: A PHENOMENOLOGICAL STUDY
Authors: Eda Yaşa Özeltürkay , Sezen Bozyiğit , Murat Gulmez
Published: 2016 , International Journal of Health Management and Tourism
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1588

1

1588

Articles published in
Çağ University Journal of Social Sciences
Çağ University Journal of Social Sciences
Çukurova Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Çukurova Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
International Journal of Health Management and Tourism
International Journal of Health Management and Tourism
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Metaverse
Journal of Metaverse
Oneri
Oneri
Osmaniye Korkut Ata University Journal of Economics and Administrative Sciences
Osmaniye Korkut Ata University Journal of Economics and Administrative Sciences
Pazarlama İçgörüsü Üzerine Çalışmalar
Pazarlama İçgörüsü Üzerine Çalışmalar
Politics, Economics and Administrative Sciences Journal of Ahi Evran University
Politics, Economics and Administrative Sciences Journal of Ahi Evran University
Sosyal Mucit Academic Review
Sosyal Mucit Academic Review
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal
Editorship
Çağ University Journal of Social Sciences
Çağ University Journal of Social Sciences
Section Editor
Editorial Board Memberships
Çağ University Journal of Social Sciences
Çağ University Journal of Social Sciences

Reviews

Abant İzzet Baysal Üniversitesi Eğitim Fakültesi Dergisi
Abant İzzet Baysal Üniversitesi Eğitim Fakültesi Dergisi
Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)
Akademik Araştırmalar ve Çalışmalar Dergisi (AKAD)
Çağ University Journal of Social Sciences
Çağ University Journal of Social Sciences
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi

Publications

Metaverse Users' Purchase Intention in Second Life
Authors: Beste Demirci , Eda Yaşa Özeltürkay , Murat Gülmez
Published: 2024 , Journal of Metaverse
DOI: 10.57019/jmv.1423387
CITED 8 FAVORITE 0 TOTAL DOWNLOAD COUNT 1628

8

0

1628

BIBLIOMETRIC ANALYSIS OF PUBLICATIONS IN SOCIAL INNOVATION BY VISUAL MAPPING METHOD
Authors: Murat Gülmez , Suzan Oğuz , Deniz Yalçıntaş
Published: 2020 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.727490
CITED 8 FAVORITE 0 TOTAL DOWNLOAD COUNT 2010

8

0

2010

Determining the Factors that Affect University Students and Academicians’ Social Media Usage & Gratifications
Authors: Murat Gülmez , Yonca Bir , Şefika Nilay Onatça Engin , Emre Kadir Özekenci
Published: 2019 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.486452
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1562

1

0

1562

Instagram’dan Alışveriş Yapan Tüketicilerin Satın Alma Davranışları: Keşifsel Bir Çalışma
Authors: Eda Yaşa Özeltürkay , Sezen Bozyiğit , Murat Gülmez
Published: 2017 , Oneri
DOI: 10.14783/maruoneri.vi.331668
CITED 9 FAVORITE 2 TOTAL DOWNLOAD COUNT 14967

9

2

14967

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