THE BIBLIOMETRIC ANALYSIS OF THE REFLECTION OF AI-GENERATED FEMALE IMAGES ON SOCIAL MEDIA

Year 2025, Volume: 1 Issue: 1, 19 - 37, 30.12.2025

Ferda Başgün

Abstract

This study aims to analyze the academic literature produced at the intersection of graphic design, artificial intelligence, social media and women's representation between 2018-2025 with bibliometric methods. As a result of the Web of Science database search, 121 publications were analyzed using the key terms “social media”, “artificial intelligence”, “femininity”, ‘woman’ and “virtual beauty”. VOSviewer (v1.6.20) and R Studio Bibliometrix package program were used in bibliometric analysis; the data obtained were evaluated based on publication type, subject distribution, author collaboration, keyword clusters, sources and country-based production networks. The findings show that artificial intelligence-supported visual productions and social media practices reproduce the stereotypes of women's representation; at the same time, new visual narratives with the potential for critical questioning on the axis of gender may also emerge. The study aims to contribute to gender-based analyses in the fields of artificial intelligence and visual communication by providing an interdisciplinary perspective on the evolution of the female image in the digital age.

Keywords

Artificial Intelligence , Woman , Social Media , Bibliometric Analysis

YAPAY ZEKA İLE ÜRETİLEN KADINLIK İMGELERİNİN SOSYAL MEDYADA YANSIMASI ÜZERİNE BİBLİYOMETRİK BİR İNCELEME

Abstract

Bu çalışma, 2018–2025 yılları arasında grafik tasarım, yapay zekâ, sosyal medya ve kadın temsili kesişiminde üretilen akademik literatürü bibliyometrik yöntemlerle analiz etmeyi amaçlamaktadır. Web of Science veri tabanında gerçekleştirilen tarama sonucunda, “social media”, “artificial intelligence”, “femininity”, “woman” ve “virtual beauty” anahtar terimleri kullanılarak elde edilen 121 yayın üzerinden analiz gerçekleştirilmiştir. Bibliyometrik analizde VOSviewer (v1.6.20) ve R Studio Bibliometrix paket programı kullanılmış; elde edilen veriler yayın türü, konu dağılımı, yazar işbirliği, anahtar kelime kümelenmeleri, kaynaklar ve ülke temelli üretim ağları üzerinden değerlendirilmiştir. Bulgular, yapay zekâ destekli görsel üretimlerin ve sosyal medya pratiklerinin kadın temsiline dair kalıpları yeniden ürettiğini göstermekte; aynı zamanda toplumsal cinsiyet ekseninde eleştirel sorgulama potansiyeli taşıyan yeni görsel anlatıların da ortaya çıkabileceğini göstermektedir. Yapay zekâ algoritmalarının her alana etki ettiği gibi kadın çalışmalarını da etkilediği yıl bazında çıkan sonuçlarda desteklenmektedir. Ayrıca çalışma, dijital çağda kadın imgesinin evrimine dair disiplinler arası bir bakış sunarak, yapay zekâ ve görsel iletişim alanlarındaki toplumsal cinsiyet temelli analizler için katkı sağlamayı hedeflemektedir.

Keywords

Kadın , Yapay Zeka , Sosyal Medya , Bibliyometrik Analiz

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